Application
This unit describes the performance outcomes, skills and knowledge required to assess event planning requirements and respond with the development of detailed event plans. It requires the ability to monitor plans through to event execution and evaluation. Plans developed may be a single plan, or a series of interrelated plans that guide different aspects of event management.
This unit is relevant to events that are diverse in nature and are coordinated in many industry contexts, including the tourism, hospitality, sport, cultural and community sectors.
It applies to event managers who operate with significant autonomy and who are responsible for making strategic event management decisions. They may work in event management companies, in event venues, or in organisations that organise their own events.
No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.
Elements and Performance Criteria
ELEMENTS | PERFORMANCE CRITERIA |
Elements describe the essential outcomes. | Performance criteria describe the performance needed to demonstrate achievement of the element. |
1. Define planning requirements. | 1.1.Analyse event information, scope and objectives to determine planning requirements. 1.2.Identify requirements for consultation and involvement of stakeholders in plan development. 1.3.Assess the impact of internal and external factors on event plan. 1.4.Determine scope, nature and format of event plans. |
2. Develop event plan. | 2.1.Consult with stakeholders to facilitate their input and effective event planning. 2.2.Identify risk, regulatory and sustainability issues and incorporate into plan. 2.3.Take account of interrelationships between different event components and their impact on planning. 2.4.Integrate financial, human and physical resource specifications into plan. 2.5.Develop systems and procedures to support the planned event. 2.6.Develop an internal and external communications strategy. 2.7.Negotiate and agree on event plan with stakeholders. 2.8.Agree on evaluation criteria for event success. 2.9.Finalise event plan, clearly identifying priorities, timelines, and responsibilities. |
3. Monitor event plan. | 3.1.Implement and monitor activities according to agreed timelines. 3.2.Provide support and assistance to colleagues involved in implementing the plan. 3.3.Monitor implementation of integrated plan for multiple event components to ensure cohesive planning. 3.4.Assess and respond to the need to adjust plan, systems and procedures. 3.5.Provide progress and other reports as required and according to event requirements. |
4. Evaluate event and event plan. | 4.1.Obtain feedback from stakeholders according to predetermined evaluation criteria. 4.2.Evaluate event for operational service efficiency, quality and achievement of objectives. 4.3.Review and assess effectiveness of event plan in delivering outcomes, and identify deficiencies. 4.4.Use information to enhance future event planning. |
Evidence of Performance
Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:
develop an event management plan for at least two different events with multiple operational components
document the above plans, specifying system and procedure details for:
risk, regulatory and sustainability considerations
financial, human and physical resource requirements
reporting lines, and meeting schedules and protocols
internal and external communications strategy
monitor the implementation of each event plan, ensuring:
timelines and deadlines are met
adjustments to plan, systems and procedures are made as required
obtain feedback from stakeholders to evaluate the event against the following criteria:
communication
contingency management
operational efficiency
profitability
resource efficiency
success in meeting event objectives
stakeholder feedback.
Evidence of Knowledge
Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:
sources of information that inform event plan development:
event concepts
feasibility analysis
initial budget
proposals or bids
sources of revenue
internal and external factors and their impact on event plans:
availability of external resources
capacity of organisation to manage the event
competing and complementary events
economic climate
sponsor requirements
regulatory requirements:
licensing
safety
security
risk management
venue capacity issues
key event planning concepts:
steps in the planning process
technologies that support effective event planning
interrelationships between different event components and their impact on event planning
methods for developing and managing integrated plans for multiple event components
communication strategies between stakeholders
stakeholder involvement and approval processes
plan formats and inclusions for different aspects of event management:
catering
human resources
regulatory compliance
risk management
safety and security
sponsorship
talent
technical equipment and services
venues or sites
evaluation and performance measurement systems for events:
formats and systems
qualitative and quantitative evaluation criteria and ways to evaluate having achieved them
sustainability considerations and ways of enhancing event sustainability:
environmental:
resource conservation
waste management
social:
community impacts
community involvement
issues that arise in the implementation of event plans, and strategies to address them.
Assessment Conditions
Skills must be demonstrated in an operational events context where the development and implementation of event management plans is required. This can be:
a live event
a simulated industry event set up for the purpose of skills assessment.
Assessment must ensure access to:
formal communication plans
information to inform event plan development:
dedicated event budgets
event concept documents
evaluation criteria
an events team with which the individual can interact
event stakeholders with whom the individual can liaise and negotiate; these can be:
those in an industry workplace who are assisted by the individual during the assessment process; or
individuals who participate in role plays or simulated activities, set up for the purpose of assessment, in a simulated industry environment operated within a training organisation.
Assessors must satisfy the Standards for Registered Training Organisations’ requirements for assessors; and:
have worked in industry for at least three years where they have applied the skills and knowledge of this unit of competency.
Foundation Skills
Foundation skills essential to performance in this unit, but not explicit in the performance criteria are listed here, along with a brief context statement. | |
SKILLS | DESCRIPTION |
Reading skills to: | interpret complex and varied event information from diverse sources. |
Writing skills to: | write complex event plans and performance measurement documents to facilitate event planning and evaluation. |
Numeracy skills to: | interpret diverse components of event budgets and develop resource specifications within budgetary parameters. |
Problem-solving skills to: | address operational issues at a management level. |
Sectors
Events
Competency Field
Events