SITTPPD402
Develop interpretive activities

This unit describes the performance outcomes, skills and knowledge required to develop interpretive activities for different customer groups. It requires the ability to establish educational, interpretive and commercial objectives, develop operational aspects and evaluate the success of the activity. The actual presentation of activities is covered in the unit SITTGDE304 Prepare and present tour commentaries or activities.

Application

This unit applies to many industry sectors and has particular relevance in tourism, sport and recreation and cultural contexts. Interpretive activities take place on historical, cultural, heritage or nature-based tours, in attractions and theme parks, in national parks or in locations such as museums, galleries, libraries, performing arts centres and zoos. Activities could be virtual.

Planning and development of interpretive activities may be for a series of activities within a venue or tour operation or for a oneoff activity. It could be the responsibility of the person delivering the activity or be developed by senior operational or supervisory personnel. The planning role applies to those who work independently with limited guidance from others. This could include senior guides, activities coordinators, or owner-operators of small organisations.


Prerequisites

Not applicable.


Elements and Performance Criteria

Elements describe the essential outcomes of a unit of competency.

Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the required skills and knowledge section and the range statement. Assessment of performance is to be consistent with the evidence guide.

1. Establish need for activities.

1.1 Identify need for interpretive activities, based on customer, organisation and community needs.

1.2 Establish educational, interpretive and commercial objectives in consultation with appropriate colleagues.

2. Create activities.

2.1 Identify and evaluate a range of potential information and resources, including other specialists as required.

2.2 Develop interpretive framework for activities.

2.3 Generate and select ideas for potential messages, themes and storylines.

2.4 Consider relationships between themes, storylines and the site.

2.5 Incorporate interpretive media that matches the site.

2.6 Conduct a risk assessment and incorporate controls into activity development.

2.7 Evaluate and integrate legal, ethical and sustainability considerations.

2.8 Develop resources to support activities.

2.9 Develop activity within budget to meet agreed objectives.

2.10 Promote activities according to organisational marketing objectives.

3. Evaluate activities.

3.1 Obtain formal and informal feedback from customers and colleagues during piloting or conduct of activities.

3.2 Modify activities according to feedback received.

3.3 Establish and implement ongoing review mechanisms to ensure continuous improvement of activities in line with its objectives.

Required Skills

Required skills

communication skills to consult with colleagues about development issues for interpretive activities

critical thinking skills and research skills to evaluate wide ranging information and tease out creative themes and messages for activities

literacy skills to:

analyse complex information and to interpret this for creative communication to customers

develop resources and information materials for the activities

numeracy skills to calculate costs and work within established budgets

planning and organising skills to coordinate creative and practical aspects of activities

problem-solving skills to evaluate and adjust activities.

Required knowledge

subject matter around which activities are developed

principles of interpretation, including work of Freeman Tilden

physical and digital interpretive media

practical processes that support activity development, including:

budgeting

evaluation

needs analysis

resource development

scheduling

creative communication techniques for interpretive activities, including:

games

illustrated talks

role-playing

sensory awareness exercises

storytelling

use of apps, podcasts, near response codes, quick response codes

safety requirements specific to activities

risk assessment processes, including:

determining overall risk level

determining the exposure to the risk

estimating the probability of negative impacts

identifying the consequences that could result from the identified risk

legal, ethical and sustainability considerations for activity development, including:

cultural appropriateness

duty of care

minimal impact

minimising waste and conserving resources.

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to:

plan and develop multiple interpretive activities with varying themes and messages that meet the needs of different customer groups and commercial and operational constraints

apply subject matter knowledge to the development of interpretive activities

plan and develop interpretive activities for a number of different delivery environments.

Context of and specific resources for assessment

Assessment must ensure use of:

a real or simulated environment for which interpretive activities can be planned and developed.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

evaluation of a project undertaken by the individual to develop and evaluate activities for a nominated customer group or organisation

evaluation of activities by professional interpretation organisations

written or oral questioning to assess knowledge of interpretation principles and activity development processes

use of case studies to assess ability to tailor activities and information to suit particular customer needs

review of portfolios of evidence and thirdparty workplace reports of onthejob performance by the individual.

Guidance information for assessment

The assessor should design integrated assessment activities to holistically assess this unit with other units relevant to the industry sector, workplace and job role, for example:

SITTGDE304 Prepare and present tour commentaries or activities

SITTGDE306 Research and share general information on Australian Indigenous culture

SITTGDE307 Prepare specialised interpretive content on flora, fauna and landscape

SITTGDE308 Prepare specialised interpretive content on marine environments

SITTGDE309 Prepare specialised interpretive content on cultural and heritage environments.


Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Interpretive activities:

may include:

guided site activities

guided walks

one or more activities that may be combined in an overall tour program

sporting activities

touring activities

virtual activities

may relate to a range of subjects, including:

art

birds

built environment

culture

domestic and farm animals

festivals or seasonal themes

history and heritage

natural environment

sports

wildlife.

Resources may include:

actors and performers

apps and other digital content

costumes

guest speakers

handouts

information and communications technology

natural resources

props

professional organisations

special interest organisations.

Other specialistsmay include:

actors and performers

creative designers

cultural advisers

designers

environmental educators

heritage specialists

historians

interpretation consultants

marketers

subject matter experts

technical experts.


Sectors

Tourism


Employability Skills

This unit contains employability skills.


Licensing Information

No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.