SITXCCS202
Interact with customers

This unit describes the performance outcomes, skills and knowledge required to deliver fundamental customer service to both internal and external customers. It requires the ability to greet and serve customers and cover a range of customer service enquiries including routine customer problems.

Application

This unit applies to all tourism, travel, hospitality and event sectors.

The unit applies to customer service personnel who operate under close supervision and with guidance from others. They provide routine customer service and would not be expected to respond to complex customer requests or complaints.

This includes volunteers in visitor information centres, housekeeping attendants, assistants in Indigenous cultural centres, assistant Indigenous guides, office assistants and receptionists for tour operators and retail travel agencies, retail sales assistants and ride attendants at attractions.


Prerequisites

Not applicable.


Elements and Performance Criteria

Elements describe the essential outcomes of a unit of competency.

Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the required skills and knowledge section and the range statement. Assessment of performance is to be consistent with the evidence guide.

1. Greet and serve customers.

1.1 Make customers a priority over other workplace duties.

1.2 Greet customers in a polite and friendly manner.

1.3 Communicate with customers clearly and concisely.

1.4 Use questions and actively listen to customer responses to determine their needs.

1.5 Show interest in customer needs and maintain a welcome customer environment during service delivery.

1.6 Explain and match products and services to customer needs.

2. Work with others to deliver service.

2.1 Identify personal limitations in serving the needs of customers and seek assistance from others.

2.2 Follow the directions of supervisors and managers to deliver quality service.

2.3 Resolve routine customer problems according to individual empowerment and organisational policy.

2.4 Refer other service issues to a higher level staff member for action.

3. Provide feedback on customer service.

3.1 Report service issues and customer problems as they arise.

3.2 Provide customer feedback to relevant supervisors or managers.

Required Skills

Required skills

communication skills to:

interact with customers in a polite and friendly manner

ask questions and actively listen to customers to determine their needs

provide clear and accurate information

discuss customer problems with colleagues and supervisors

problem-solving skills to recognise customer problems and resolve or refer service issues

teamwork skills to provide customer feedback to relevant supervisors or managers.

Required knowledge

importance of the customer within the service industries

customer service standards and attitudes expected by the service industries

value of customer feedback in improving service delivery

for the particular organisation:

designated response times for acknowledging and greeting customers

customer service policies for resolving routine customer service problems.

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to:

greet and serve customers on multiple occasions and cover a range of customer service enquiries including customer problems

demonstrate knowledge of customer service standards expected by the service industries

serve customers within designated response times.

Context of and specific resources for assessment

Assessment must ensure use of:

a real or simulated tourism, hospitality or event industry customer service environment where customers are served

customers with whom the individual can interact.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

direct observation, using role plays, of the individual:

greeting and serving customers

dealing with routine customer service problems

use of problem-solving exercises so the individual can identify reasons for customer problems and provide suggested solutions

written or oral questioning to assess knowledge of:

customer service standards expected by the service industries

customer service policies for resolving routine customer service problems

review of portfolios of evidence and thirdparty workplace reports of onthejob performance by the individual.

Guidance information for assessment

The assessor should design integrated assessment activities to holistically assess this unit with other units relevant to the industry sector, workplace and job role, for example:

SIRXSLS201 Sell products and services

SITHACS201 Provide housekeeping services to guests

SITHFAB206 Serve food and beverage

SITTGDE101 Interpret aspects of local Australian Indigenous culture

SITTVAF201 Load and unload a ride

SITXCCS201 Provide visitor information

SITXCOM201 Show social and cultural sensitivity.


Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Customers may be:

external:

business to business

government

retail

internal:

colleagues

managers

members of a team

staff from other departments

staff from other branches or locations

supervisors

new or regular

visitors.

Ways to communicate with customersmay:

be:

by telephone

electronically

face-to-face

include the use of:

appropriate voice tonality and volume

basic gestures

product information sheets.

Others may include:

colleagues

managers

supervisors.

Routine customer problemsmay involve:

incorrect pricing of products and services

delays in providing products or services

misunderstanding of customer requests

providing incorrect products or services

requests for refunds or exchanges.

Organisational policymay relate to:

cancellation fees

empowerment of different levels of personnel to resolve customer problems

exchanges

pricing

product quality

refunds

response times for delivering products and services.


Sectors

Cross-Sector


Employability Skills

This unit contains employability skills.


Licensing Information

No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.