This unit applies to individuals managing events in any industry context. It is particularly relevant to the cultural, community, hospitality, sporting and tourism sectors.

A complex event comprising multiple components must involve:

need for a comprehensive and multifaceted event plan

need for a formal internal or external communications strategy

dedicated and diverse event budget

multiple administrative and operational components

a wide range of stakeholders

an event operations team.

The unit focuses on research, analysis and communication of information, ideas and concepts at a complex level, as well as the evaluation and extension of one's own professional development needs. It is therefore relevant to individuals who analyse, design and execute judgements in technical, conceptual or managerial areas.

Nil

ELEMENT

PERFORMANCE CRITERIA

1

Analyse event context and rationale.

1.1

Confirm overall event rationale and goals through consultation with key stakeholders and evaluation of initial event concept information.

1.2

Determine and assess the place of the proposed event in relation to other events, the industry and community context, and the wider marketplace.

1.3

Assess and determine the marketability of the proposed event through research and consultation.

1.4

Evaluate the internal and external factors that impact on the viability of the proposed event.

2

Assess resource requirements and opportunities.

2.1

Develop complete and realistic estimates of primary event costs based on thorough breakdown of all event components.

2.2

Identify potential sources of revenue and other resources and develop realistic estimates.

2.3

Test and explore different resource scenarios with a range of possible event models.

3

Evaluate planning and operational requirements.

3.1

Analyse overall event planning and management requirements.

3.2

Evaluate specific operational requirements for each event component.

3.3

Identify all key regulatory requirements and their impact on event management and operations.

3.4

Consider negative environmental impacts and minimal impact practices to reduce these.

4

Develop recommendations and models.

4.1

Develop positions and recommendations based on the outcomes of analysis.

4.2

Develop specific planning, management and operational recommendations for the overall event and key event components.

4.3

Clearly articulate contingency planning requirements.

4.4

Present accurate and complete income and expenditure estimates to inform future decision making.

4.5

Offer different models and options, including clear details of the benefits and risks of suggested models.

4.6

Present key stakeholders with feasibility outcomes in appropriate format.

This section describes the essential skills and knowledge and their level, required for this unit.

The following skills must be assessed as part of this unit:

analytical skills to interrogate and evaluate complex information and to develop positions and recommendations as a result of analysis

planning and organisational skills to provide recommendations for cohesive event planning and management

communication skills to consult and liaise with a wide range of stakeholders on strategic event management proposals and issues

literacy skills to analyse and develop complex information and documentation

numeracy skills to estimate costs and develop different budgetary scenarios and models.

The following knowledge must be assessed as part of this unit:

event industry operations at an in-depth level, including features and formats or a wide range of event types

internal and external factors that impact on event feasibility and affect its management and operation

resource requirements for the overall planning and management of complex events, and for specific event components

sources of potential revenue for different types of event

sources of event industry references, and broader references that may inform emerging and innovative practice in event management and operations

current and emerging event industry trends across all areas of planning, management and operations

risk management issues of particular relevance to events

options for the presentation of feasibility analysis results

the environmental impacts of resource, water and energy use at event sites and minimal impact practices to reduce these

correct and environmentally sound disposal methods for all types of waste and in particular for hazardous substances.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, the range statement and the Assessment Guidelines for this Training Package.

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

ability to critically evaluate a wide range of complex information and to develop substantiated positions and recommendations to inform event planning and management at both a strategic and operational level

in-depth conceptual, technical and management knowledge of the event industry

demonstration of skills through the completion and presentation of a detailed feasibility analysis for at least one complex event concept.

Context of and specific resources for assessment

Assessment must ensure:

use of a real event concept on which to base the feasibility analysis

use of current industry data and information sources to inform the feasibility analysis.

Methods of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

evaluation of feasibility studies prepared by the candidate

oral or written questioning to assess depth and complexity of candidate's event industry knowledge

review of portfolios of evidence and third-party workplace reports of on-the-job performance by the candidate.

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.

Assessing employability skills

Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors. How these skills are applied varies between occupations and qualifications due to the different work functions and contexts.

Employability skills embedded in this unit should be assessed holistically with other relevant units that make up the skill set or qualification and in the context of the job role.

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below.

Key stakeholders may include:

organising committees

potential sponsors

host organisation

industry bodies

community groups.

Event concept information may relate to:

overall format

proposed location or venue

dates and times

duration

objectives

possible management structures

overall management practice.

Place of the proposed event may relate to:

relationship with other similar events

competing events

supplementary events

events with similar formats

events with similar objectives

wider industry directions

philosophy of host organisation

previous events or past practice.

Internal and external factors may include:

management structures

organisation objectives

resource constraints

industry context

competitor activity

social, political or economic factors.

Primary event costs may include:

venue

catering

equipment

transport

security

staffing requirements

collateral materials

marketing costs.

Potential sources of revenue and other resources may include:

industry bodies

government funding

grants

sponsors

participating organisations

community organisations

general public.

Planning and management requirements may include:

overall management structures, roles and responsibilities

seed funding

human resources

administration structures and facilities

technology

consideration of negative environmental impacts and minimal impact practices for the event and particular site.

Specific operational requirements for each event component may relate to:

paid and voluntary staff requirements

specialist assistance

staging requirements, including:

catering

technical equipment

security

infrastructure

transport

minimal impact practices for the construction, maintenance and disposal of event staging components.

Regulatory requirements may relate to:

safety

licensing

environmental sustainability

insurance.

Sector

Cross-Sector

Event Management

The required outcomes described in this unit of competency contain applicable facets of employability skills. The Employability Skills Summary of the qualification in which this unit is packaged will assist in identifying employability skills requirements.