SITXEVT301
Access information on event operations

This unit describes the performance outcomes, skills and knowledge required to access and interpret current and emerging information on event industry operations. This includes industry structure, technology, laws and ethical issues specifically relevant to event coordination. Event personnel integrate this essential knowledge on a daily basis to work effectively in the industry.Research skills and knowledge to source more specialised information is covered in:SITXEVT601 Research event trends and practice.

Application

Events are diverse in nature and are coordinated in many industry contexts, including the tourism, hospitality, sport, cultural and community sectors.

This unit applies to many people working at different levels in event management companies, in event venues, or in organisations which organise their own events.

This unit is not about having indepth knowledge but focuses on the ability to research and interpret current information to enhance the quality of event coordination.


Prerequisites

Not applicable.


Elements and Performance Criteria

Elements describe the essential outcomes of a unit of competency.

Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the required skills and knowledge section and the range statement. Assessment of performance is to be consistent with the evidence guide.

1. Access and interpret relevant industry information.

1.1 Identify sources of information on the structure and operation of the event industry.

1.2 Access specific information of relevance to the event industry to assist operational duties.

1.3 Use knowledge of the event industry to enhance the quality of work performance.

2. Source information on event industry practice, products and services.

2.1 Examine and clarify the purpose, format and elements of different types of events currently in trend.

2.2 Source information on key purposes for organising events and the characteristics of attendees.

2.1 Obtain information on basic features of current and in trend staging products and services for different events.

2.2 Use research on current event practice to assist in event coordination.

3. Source and use compliance information in daily activities.

3.1 Obtain information on laws specifically relevant to the event industry and work compliantly.

3.2 Source information on industry quality assurance schemes.

3.3 Access information on career planning and equal employment opportunity law.

3.4 Conduct day to day event activities according to ethical industry practices.

4. Access and use information on events technology.

4.1 Source information on current and emerging technologies that impact on operational duties.

4.2 Use information on technology to suggest new and improved workplace practices.

4.3 Use current and emerging technology in day to day work activities.

5. Update personal and organisational knowledge of the event industry.

5.1 Identify and use a range of opportunities to update knowledge of the event industry.

5.2 Monitor current issues and trends for the industry.

5.3 Share updated information with colleagues.

Required Skills

Required skills

communication skills including active listening and open and closed probe questioning to obtain information from:

experienced industry personnel

colleagues

suppliers

industry bodies

initiative and enterprise skills to suggest:

new and improved ways of using emerging technology to coordinate events

business benefits of participating in industry quality assurance schemes

learning skills to continuously update knowledge of the event industry

literacy skills to:

read and interpret the content of plain English information about laws, industry accreditation schemes and codes of conduct

research, sort and interpret event industry information

write notes, summarise and record information in basic documents such as information sheets, portfolios and files

planning and organising skills to complete daily operational activities while sourcing required support information

problem-solving skills to recognise knowledge deficiencies and take action to seek information

self-management skills to take responsibility for sourcing and updating current and emerging information

teamwork skills to share updated information with colleagues

technology skills to use:

a computer and keyboard

online information systems to search for information.

Required knowledge

sources of information on the event industry and staging products and services

structure of the event industry and its sectors including:

functions

key characteristics

business relationships between sectors

roles and general responsibilities for different jobs in the industry

general nature of allied and cross-over industries including tourism, hospitality, entertainment, culture and sport

primary functions of:

major crossindustry and sectorspecific industry associations especially those with which the organisation has a relationship

trade unions in the industry

basic aspects of the stages of event management from concept development through to execution

basic aspects of Australian event industry quality assurance processes:

industry accreditation schemes

International Organization for Standardization ISO 20121 Event Sustainability Management Systems

codes of conduct or ethics

occupational licensing

reasons for participation and impacts of noncompliance

roles and responsibilities of individual staff members in quality assurance

basic aspects of managing environmental and social sustainability when operating events and the roles and responsibilities of different types of event organisations including event management companies, event venues and sites

basic aspects of state, territory, commonwealth and local council laws specifically relevant to the event industry and actions that must be adhered to by organisations staging events:

environmental protection including requirements for minimal impact operations, protection of natural and cultural integrity and waste management

local community protection including land ownership, requirements for management and access and to maintain the lifestyle of neighbouring residents

consumer protection including refund requirements, terms and conditions of quotations and cancellation fees

basic aspects of Equal Employment Opportunity (EEO) law including rights of employees and responsibilities of employers to make merit based employment decisions

current and emerging technology used by event organisations, including ebusiness and social media.

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to:

source current event industry information and use this in daytoday activities to maximise effective performance

demonstrate knowledge of the event industry, including main roles, functions and interrelationships of sectors

integrate knowledge of the basic aspects of key laws and ethical issues specifically relevant to the event industry:

environmental protection

local community protection

consumer protection.

Context of and specific resources for assessment

Assessment must ensure use of:

computers, printers, communication technology and information programs used to source industry information

information on current event industry practice, products and services

information on codes of conduct, membership and benefits distributed by:

industry associations

accreditation operators

unions

plain English documents issued by government regulators that describe laws specifically relevant to the event industry.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

exercises and project activities that allow assessment of the individual’s ability to:

obtain current and accurate event industry information

research information to meet differing operational needs

group projects that allow individuals to collectively source information on differing aspects of the event industry and present it in a portfolio

direct observation of the individual delivering an oral presentation on the sourced information

case studies so the individual can obtain information on features of current staging elements for different events

problem-solving exercises so the individual can identify new knowledge required to complete operational activities and source information to resolve the deficiency

written and oral questioning to assess knowledge of:

sectors of the event industry and their interrelationships

laws relevant to the event industry

review of portfolios of evidence and thirdparty workplace reports of onthejob performance by the individual.

Guidance information for assessment

The assessor should design integrated assessment activities to holistically assess this unit with other units relevant to the industry sector, organisation and job role, for example:

BSBCMM201A Communicate in the workplace

SITTTSL201 Operate an online information system.


Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Sources of informationmay include:

computer data, including the Internet

discussions with experienced industry personnel

industry:

accreditation operators

associations and organisations

developers of codes of conduct or ethics

journals

seminars

International Organization for Standardization (ISO)

networking with:

colleagues

suppliers

plain English documents, issued by government regulators, that describe laws relevant to the events industry

libraries

media

personal observations and experience

reference books

training courses

unions.

Events industry may coordinate events for:

business and corporate

entertainment and leisure

exhibitions, expositions and fairs

festivals

fundraising

government and civic

marketing

meetings and conventions

social

sports.

Information of relevance to the event industry may include:

career opportunities within the industry

event types and staging elements

events markets and their relevance to industry sectors

sectors and businesses within the industry, their relationships and the services available in each sector

economic and social significance of the event industry, which may relate to:

community role in events

effect on local amenities and facilities

employment

role of and impacts on local communities

major event industry bodies and associations

quality assurance schemes

relationships between events and other industries, including:

cultural

entertainment, live theatre production and staging

hospitality

sport

tourism

roles and general responsibilities for different jobs in the industry

specific features of the local and regional industry

workplace relations and award provisions.

To enhance the quality of work performancemay involve:

improving skills and productivity

developing event products and services to meet current market trends and customer expectations

providing quality event service

suggesting new and improved work processes

working effectively with:

other sectors of the event industry

sponsors

staff and volunteers

suppliers

working according to:

ethical industry practices to ensure smooth event operations

legislation to ensure compliance.

Quality assurance schemes may include:

accreditation schemes

codes of conduct or ethics

industry association memberships

Australian and international standards

occupational licences.

Ethical industry practices may relate to:

agreed compliance with:

accreditation schemes

codes of conduct

Australian and international standards

preferred product arrangements

payment of commission

terms of payment

confidentiality of customer information

consumer protection:

provision of services as promoted

reasonable consumer pricing

truth and honesty in all information given to customers

declaration of:

commissions

fees and other charges

gifts and services provided free of charge

tips

maintaining the rights and lifestyle conditions of local community residents

overbooking

product recommendations

professional behaviour when participating in site inspections and industry events.

Technologies may involve:

customer technologies:

applications for electronic devices and computers

online booking systems

computer-aided despatch systems

ebusiness

industry technologies:

online booking systems

registration systems

reservations, operations, financial and tracking systems

project management systems

social media sites.

Opportunities may include:

discussions with experienced industry personnel

networking with:

colleagues

suppliers

participating in:

industry accreditation schemes

industry seminars

membership of professional industry associations

union membership

training courses.

Current issues and trends for the industry may relate to:

carbon pricing

emerging markets

environmental, social and cultural impacts and sustainability management

global economic and financial crises

government initiatives

industry expansion or retraction

industry initiatives

labour issues

maintaining organisational and industry profitability by productivity and pricing flexibility

shrinking markets.


Sectors

Cross-Sector


Employability Skills

This unit contains employability skills.


Licensing Information

No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.