Events are diverse in nature and this unit is relevant to any type of event coordinated in any industry context, including the tourism, hospitality, sport, cultural and community sectors. Event feasibility may be determined after or in parallel with the creation of the initial event concept.
This unit applies to event managers who operate with significant autonomy and who are responsible for making a range of strategic event management decisions.
They may work in event management companies, in event venues, or in organisations that organise their own events.
Elements and Performance Criteria
Elements describe the essential outcomes of a unit of competency.
Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the required skills and knowledge section and the range statement. Assessment of performance is to be consistent with the evidence guide.
1. Analyse event context and rationale.
1.1 Confirm event rationale and objectives through consultation with key stakeholders and evaluation of event concept information.
1.2 Determine the place of the proposed event in relation to other events and its economic, environmental and social sustainability.
1.3 Assess the marketability of the proposed event through research and consultation.
1.4 Evaluate internal and external factors that impact on the viability of the proposed event.
2. Assess resource requirements and opportunities.
2.1 Develop complete and realistic estimates of primary event costs based on breakdown of all event components.
2.2 Identify potential sources of revenue and other resources and develop realistic estimates.
2.3 Test and explore different resource scenarios with a range of possible event models.
3. Evaluate planning and operational requirements.
3.1 Analyse overall event planning and management requirements.
3.2 Evaluate operational requirements for each event component.
3.3 Identify compliance requirements and their impact on event management and operations.
3.4 Consider and develop opportunities to enhance sustainability.
4. Develop recommendations and models.
4.1 Develop positions and recommendations based on outcomes of analysis.
4.2 Develop planning, management and operational recommendations for the overall event and key event components.
4.3 Clearly articulate contingency planning requirements.
4.4 Present accurate and complete income and expenditure estimates to inform future decision-making.
4.5 Offer different models and options, including clear details of benefits and risks of suggested models.
4.6 Present key stakeholders with feasibility outcomes in appropriate format.
communication skills to consult and liaise with stakeholders on strategic event management proposals and issues
critical thinking skills to analyse complex information from varying sources and develop strategic positions and recommendations as a result of analysis
initiative and enterprise skills to develop innovative models and recommendations for event management
literacy skills to:
analyse complex event information
articulate complex arguments, scenarios and recommendations
numeracy skills to estimate costs and develop different budgetary scenarios and models
planning and organising skills to provide recommendations for cohesive event planning and management
problem-solving skills to develop strategic positions and recommendations in response to complex event management and operational challenges.
features and formats or a wide range of event types
internal and external factors that impact on event feasibility and affect its management and operation
resource requirements for the overall staging of complex events, and for specific event components
sources of potential revenue for different types of event
sources of event industry references, and broader references that may inform emerging and innovative practice in event management and operations
current and emerging event industry trends across all areas of planning, management and operations, including:
opportunities offered by new technologies
sustainable event management
risk management considerations for event feasibility:
financial or commercial
options for the presentation of feasibility analysis results.
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the ability to:
develop and present a detailed feasibility analysis that includes substantiated positions and recommendations for at least one event concept that involves the need for:
comprehensive event plans
dedicated event budgets
formal communications plans
multiple operational components
an event operations team
a wide range of stakeholders
integrate knowledge of:
current and emerging event industry trends across areas of planning, management and operations
internal and external factors that impact on event feasibility
resource requirements for the overall staging of events, and for specific event components.
Context of and specific resources for assessment
Assessment must ensure use of:
a real event concept on which to base the feasibility analysis. Event concepts may be created for the specific purpose of skills assessment, but must still meet the requirements outlined under Critical aspects of assessment, and have commercial, community or business relevance. Small personal events are not appropriate as a means of assessing an individual’s skills and knowledge
event stakeholders with whom the individual interacts
current industry data and information sources to inform the feasibility analysis.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
evaluation of feasibility studies prepared by the individual
oral or written questioning to assess depth of individual’s event industry knowledge
review of portfolios of evidence and third
Guidance information for assessment
The assessor should design integrated assessment activities to holistically assess this unit with other units relevant to the industry sector, organisation and job role, for example:
SITXEVT602 Develop event concepts
SITXEVT604 Develop and implement event management plans.
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Key stakeholdersmay include:
Event concept informationmay relate to:
dates and times
proposed location or venue.
Place of the proposed event may relate to:
competing and complementary events
philosophy of host organisation
previous events or past practice
wider industry directions.
Internal and external factorsmay include:
social, political or economic factors.
Primary event costsmay include:
Potential sources of revenue and other resourcesmay include:
Planning and management requirementsmay relate to:
management structures, roles and responsibilities
Operational requirements for each event componentmay relate to:
minimal impact practices for the construction, maintenance and disposal of event staging
components paid and voluntary staff requirements
staging requirements, including:
Compliance requirementsmay relate to:
This unit contains employability skills.
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.