SITXEVT607
Develop multi-venue event plans

This unit deals with the performance outcomes, skills and knowledge required toaddress the particular issues that apply to events that operate across a number of venues. It requires the ability to use significant analytical and management skills, combined with a strong understanding of event management operational issues. The unit focuses only on the additional knowledge and skills required in the context of cross-venue event operations.

Application

Events are diverse in nature and this unit is relevant to any type of event coordinated in any industry context, including the tourism, hospitality, sport, cultural and community sectors.

This unit applies to event managers who operate with significant autonomy and who are responsible for making a range of strategic event management decisions. They may work in event management companies, or in organisations that organise their own events.


Prerequisites

Not applicable.


Elements and Performance Criteria

Elements describe the essential outcomes of a unit of competency.

Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the required skills and knowledge section and the range statement. Assessment of performance is to be consistent with the evidence guide.

1. Conduct multi-venue selection process.

1.1 Identify parameters for venue selection based on event requirements.

1.2 Incorporate multi-venue considerations into the venue or site selection process.

1.3 Determine best combination of venues to meet event needs.

2. Analyse multi-venue planning and management implications.

2.1 Determine potential impact of multi-venue operations through analysis of event requirements.

2.2 Analyse risks associated with multi-venue events.

2.3 Assess and respond to geographical factors arising from multi-venue operations.

2.4 Assess inter-venue communication needs and determine most appropriate forms of communication.

2.5 Evaluate need for consistency across venues and develop guidelines in consultation with venue personnel.

2.6 Integrate multi-venue considerations into broader event management structures and processes.

3. Develop operational plan to address multi-venue issues.

3.1 Develop and document multi-venue operational procedures, including contingency procedures.

3.2 Identify critical tasks and allocate responsibilities and timelines.

3.3 Obtain approval for plan from relevant stakeholders.

3.4 Provide operational information to staff, venues and other stakeholders.

4. Evaluate success of multi-venue operations.

4.1 Obtain feedback from stakeholders according to predetermined evaluation criteria.

4.2 Evaluate multi-venue operations in terms of operational efficiency and service quality.

4.3 Use information to enhance future event planning.

Required Skills

Required skills

communication and negotiation skills to:

consult with stakeholders on complex management and operational requirements

manage relationships and negotiations with venue stakeholders

critical thinking skills to analyse complex information from varying sources and develop operational strategies and procedures in response

learning skills to evaluate and reflect on potential improvements for future event planning

literacy skills to:

interpret complex event documentation

develop clear operational procedures for event personnel across multiple venues

numeracy skills to assess budgetary impacts of multi-venue operations

planning and organising skills to:

manage information from multiple sources

develop cohesive strategies and procedures for smooth operation of multi-venue events

problem-solving skills to anticipate and address management and operational issues across multiple venues.

Required knowledge

types of events that require the use of multiple venues

implications of multievent operations and ways to address these:

communication

management structures

operational complexities

resources:

financial

human

physical

safety

inter-venue communication options, including relevant technologies to suit particular event requirements

risk management issues associated with the use of multiple venues for an event:

communication issues

contractor management

consistency of presentation and standards

crowd control

delays

security complications

additional resource and staging requirements of a multi-venue event.

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to:

develop operational plans for multi-venue events involving:

comprehensive event plans

dedicated event budgets

formal communications plans

multiple operational components

an event operations team

a wide range of stakeholders

develop plans for multiple and diverse multi-venue events

liaise with event stakeholders during the planning process

select an appropriate set of venues for a multi-venue event

integrate knowledge of:

implications of multievent operations and ways to address these

inter-venue communication options

risk management issues associated with the use of multiple venues for an event.

Context of and specific resources for assessment

Assessment must ensure use of:

actual multi-venue events for which plans are developed. Events may be created for the specific purpose of skills assessment, but must still meet the requirements outlined under Critical aspects of assessment, and have commercial, community or business relevance. Small personal events are not appropriate as a means of assessing an individual’s skills and knowledge

multiple venues and sites where events are operated; these can be:

real event venues and sites

event venues and sites operated within a training organisation such as auditoria, exhibition areas, conference rooms, restaurants and sporting facilities where real events are staged

comprehensive event plans

dedicated event budgets

formal communications plans

current industry documentation and publications relating to venues and sites

venue personnel whom operational and communication strategies and procedures can be established

event stakeholders with whom the individual consults.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

evaluation of plans and procedures developed by the individual to address multi-venue operations

use of case studies to assess individual’s ability to address multi-venue considerations for a range of different events

written or oral questioning to assess detailed knowledge of the operational issues to be addressed for a multi-venue event

review of portfolios of evidence and third party workplace reports of on-the-job performance by the individual.

Guidance information for assessment

The assessor should design integrated assessment activities to holistically assess this unit with other units relevant to the industry sector, organisation and job role, for example:

SITXEVT502 Select event venues and sites

SITXEVT503 Manage event staging components.


Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Event may include:

business and corporate

entertainment and leisure

exhibitions, expositions and fairs

festivals

fundraising

government and civic

marketing

meetings and conventions

social

sports.

Geographical factorsmay include:

distance

terrain

traffic routes

transport requirements:

event specific

public

private.

Inter-venue communicationmay involve:

computer networks

telephone systems

two-way radios

video links or videoconferencing.

Multi-venue operational proceduresmay relate to:

communication protocols

consistency of presentation

information provision

key personnel in each venue

management structures

pick up and drop off routes

transport scheduling.

Operational information may include:

contingency procedures

emergency information

event information:

rosters

running sheets

schedules across venues

maps and other geographical information:

route maps between venues and sites

information for venues, sites and local area

venue information.

Evaluation criteriamay relate to:

communication

contingency management

operational efficiency

profitability

resource efficiency

success in meeting event objectives

stakeholder feedback.


Sectors

Cross-Sector


Employability Skills

This unit contains employability skills.


Licensing Information

No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.