SITXMPR002
Create a promotional display or stand


Application

This unit describes the performance outcomes, skills and knowledge required to create a display or stand for promotional purposes. It requires the ability to identify the objectives of the promotion, determine the audience, select all display components and assemble the display or stand.

The unit applies to all industry sectors. Individuals working with some level of independence create displays at promotional events or within their own workplaces. This includes sales and marketing personnel, managers, and owner-operators of small businesses. Displays may be used to promote any product, service, or event; a group of products cooperatively marketed, or even a whole city, region or tourism precinct.

This unit does not cover the skills of a specialist display designer or visual merchandiser.

No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.


Elements and Performance Criteria

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Make preparations for display or stand.

1.1.Determine display or stand objectives in consultation with appropriate colleagues.

1.2.Obtain operational information to assist in display or stand preparation to allow time for adequate planning.

1.3.Plan display or stand to meet target audience needs.

1.4.Select and organise adequate display supplies and transportation arrangements according to display plan.

1.5.Identify need for, and seek assistance from, display specialists where appropriate.

2. Create display.

2.1.Create or dress display or stand, making creative use of available materials and supplies.

2.2.Consider the elements and principles of design in creating the display.

2.3.Use display techniques that maximise visual appeal of display and reflect nature of product or service being promoted.

2.4.Use display equipment correctly and safely.

2.5.Check display or stand to ensure safety of colleagues and customers.

2.6.Disassemble display safely and according to organisational procedures.

Evidence of Performance

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

create two different displays and dress two different promotional stands to meet specific organisational objectives

use three of the following in the above displays and stands:

cultural artefacts

fabric

flags

freestanding display options

local produce

printed materials

product samples

signs

three-dimensional (3-D) materials

create the above displays and stands:

applying the elements and principles of design

safely and within typical workplace time constraints.


Evidence of Knowledge

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

industry contexts in which displays are used:

information centre displays

promotional functions

shopping centre promotions

trade and consumer shows

window displays

information to be considered when preparing a promotional display or stand:

budget allocation

floor plans

nature of display area

need for utilities

need for waste management

work health and safety requirements

security

set-up times and duration

type of surface on which display is to be created

materials and equipment used for display in different locations and settings

elements and principles of design as they apply to the creation of displays

visual merchandising techniques using commonly available materials, and techniques for maximising the effectiveness of collateral in displays

work health and safety practices for transporting, carrying and assembling the display or stand

safety issues associated with the construction and operation of promotional displays and stands in different venues.


Assessment Conditions

Skills must be demonstrated in an operational business environment or activity. This can be:

an industry workplace

a simulated industry environment.

Assessment must ensure access to:

display space or promotional stand

display and promotional materials used in the relevant industry sector

display supplies:

adhesives and velcro

audio-visual systems

balloons and other decorations

collateral materials

computers

floral arrangements and potted plants

furniture

mobiles

pins

scissors

string.

Assessors must satisfy the Standards for Registered Training Organisations’ requirements for assessors.


Foundation Skills

Foundation skills essential to performance in this unit, but not explicit in the performance criteria are listed here, along with a brief context statement.

SKILLS

DESCRIPTION

Reading skills to:

interpret information about the needs of the target audience and operational aspects of the display or stand.

Numeracy skills to:

work with concepts of size, space and layout.

Problem-solving skills to:

evaluate options for creative display.

Planning and organising skills to:

coordinate practical and creative aspects of display creation.


Sectors

Cross-Sector


Competency Field

Marketing and Public Relations