Application
Not applicable.
Prerequisites
Not applicable.
Elements and Performance Criteria
Elements and Performance Criteria | |||
Element | Performance Criteria | ||
1 | Review and interpret the market for current leisure and recreation service delivery | 1.1 | Common participant attributes are analysed to identify specific market segments for current leisure and recreation service delivery |
1.2 | Statistical analysis of market intelligence collected from relevant sources is used to evaluate market penetration of specific market segments | ||
2 | Assess the basis for existing levels of interest by participants | 2.1 | The major features of current leisure and recreation service delivery are identified |
2.2 | Individual influences, social influences, historical influences and lifestyle influences are assessed and their impact on participation patterns estimated | ||
2.3 | Leisure characteristics and external influences are identified and their potential to impact on participation patterns analysed | ||
2.4 | The scope for possible expansion of participation within specific market segments is evaluated | ||
3 | Report outcomes on participation patterns analysis | 3.1 | Expansion opportunities are recommended with supporting rationale meeting organisational reporting requirements |
3.2 | Outcomes are submitted within the required time frame | ||
3.3 | Outcomes are recorded in accordance with organisational policies and procedures |
Required Skills
Not applicable.
Evidence Required
The Evidence Guide identifies the critical aspects, knowledge and skills to be demonstrated to confirm competence for this unit. This is an integral part of the assessment of competence and should be read in conjunction with the Range Statements |
Critical aspects of evidence to be considered | Assessment must confirm integrated demonstration of all elements of competency and their performance criteria, in particular the ability to build organisational knowledge by researching and recording information from a wide range of sources on key matters relating to industry and in accordance with organisational policies and procedures analyse information for gaps, accuracy and industry significance communicate effectively with colleagues, management and external individuals/organisations within the range of situations required for the job role analyse comparative importance of the variety of influences on participation patterns for differing market segments present a logical rationale for interpretation of measurements and provision of recommendations |
Interdependent assessment of units | This unit must be assessed after attainment of competency in the following unit(s) Nil This unit must be assessed in conjunction with the following unit(s) Nil For the purpose of integrated assessment, this unit may be assessed in conjunction with the following unit(s) Nil |
Required knowledge and skills | Required knowledge Understanding of contemporary participation patterns in Australia Understanding of factors that affect leisure behaviour and the economic and social significance of leisure and its impacts for individuals and the community Conceptual understanding of leisure, dimensions of leisure, characteristics of leisure and constraints in day-to-day work activities Understanding of State and Federal legislation relevant to the leisure and recreation industry including Occupational Health and Safety, Equal Employment Opportunity and Trade Practices Acts Understanding of research techniques Information sources of the leisure industry Roles and functions of leisure and recreation sectors Required skills Questioning/listening techniques to elicit information Basic research skills to identify and collect relevant information Interpersonal communication skills to deal with clients and colleagues Presentation skills to convey information to clients and colleagues Time management skills to schedule research activities |
Resource implications | Physical resources - assessment of this competency requires access to a real or simulated work environment appropriate documentation and resources normally used in the workplace Human resources - assessment of this unit of competency will require human resources consistent with those outlined in the Assessment Guidelines. That is, assessors (or persons within the assessment team) must be competent in this unit but preferably be competent in the unit at the level above be current in their knowledge and understanding of the industry through provision of evidence of professional activity in the relevant area have attained the mandatory competency requirements for assessors under the Australian Quality Training Framework (AQTF) as specified in Standard 7.3 of the Standards for Registered Training Organisations |
Consistency in performance | Competence in this unit must be assessed over a period of time in order to ensure consistency of performance over the Range Statements and contexts applicable to the work environment |
Context for assessment | This unit of competency must be assessed in the context of sport or recreation in Australia. For valid and reliable assessment the sport or recreation activity should closely replicate the work environment. The environment should be safe, with the hazards, circumstances and equipment likely to be encountered in a real workplace This unit of competency should be assessed through the observation of processes and procedures, oral and/or written questioning on required knowledge and skills and consideration of required attitudes Where performance is not directly observed and/or is required to be demonstrated over a "period of time" and/or in a "number of locations", any evidence should be authenticated by colleagues, supervisors, clients or other appropriate persons |
KEY COMPETENCIES | ||||||
Collect, Analyse&Organise Information | Communicate Ideas&Information | Plan&Organise Activities | Work with Others&in Teams | Use Mathematical Ideas&Techniques | Solve Problems | Use Technology |
2 | 2 | 2 | 1 | 1 | 1 | 1 |
These levels do not relate to the Australian Qualifications Framework. They relate to the seven areas of generic competency that underpin effective workplace practices. The three levels of performance (1, 2 and 3) denote the level of competency required to perform the task: Use routine approaches Select from routine approaches Establish new approaches Collecting, analysing and organising information - Collect, analyse and organise key information about the leisure industry from a wide range of sources Communicating ideas and information - Share knowledge that is developed with clients and colleagues Planning and organising activities - To source and research information on the industry and its concepts and trends Working with teams and others - To collect and analyse information Using mathematical ideas and techniques - Statistical analysis of market intelligence to evaluate market penetration of specific market segments Solving problems - Information is analysed and strategies implemented to address gaps or inaccuracies Using technology - Using research databases, the Internet and other sources to collate market intelligence Please refer to the Assessment Guidelines for advice on how to use the Key Competencies. |
Range Statement
Range Statements The Range Statements provide advice to interpret the scope and context of this unit of competence, allowing for differences between enterprises and workplaces. The Range Statements relate to the unit as a whole and helps facilitate holistic assessment. In addition, the following Range Statements may be present for this particular unit of competency |
CATEGORIES | |
External influences | [all categories] competitive landscape eg service provision from public sector, commercial sector and not-for-profit sector economic developments environmental trends Government actions, eg, interest rates, legislative changes industrial trends shifts in demographics, political landscape, geographical landscape technological change |
Historical influences | [all categories] ancient civilisations, eg, Greeks, Roman attitudes changes in economic organisation development of 'class' system industrial revolution organisation of leisure by ruling groups past experience |
Individual influences | [eight categories] acquired needs attitudes beliefs education innate needs learning past experience perception personality self-image |
Leisure characteristics | [all categories] cultural pursuits/entertainment home-based leisure activities informal, non-specific recreation eg walk dog outdoor recreation physical recreation social recreation tourism and travel |
Lifestyle influences | [seven categories] aspirations financial considerations geographical accessibility health interests opportunity cost psychological state transport time |
Market segments | [all categories] attitudes and values culture gender geography lifestyle socio-economic factors |
Report requirements | [all categories] business and performance plans defined resource parameters hardcopy, eg, bound information protocols organisational policies and guidelines management and accountability channels one-on-one meeting presentation to a group(s) quality assurances and/or procedures manuals security and confidentiality requirements |
Social influences | [seven categories] culture family background family decision-maker/s gender national identity ritual socio-economic factors social class spiritual |
Sources | [all categories] Australian Bureau of Statistics, eg, Census data Commercial research Internet print media surveys television |
Sectors
Not applicable.
Employability Skills
Not applicable.
Licensing Information
Not applicable.