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Evidence Guide: ACMVET412A - Coordinate clinic promotional activities

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

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ACMVET412A - Coordinate clinic promotional activities

What evidence can you provide to prove your understanding of each of the following citeria?

Establish, market and implement promotional strategies

  1. Research is conducted to identify the target market.
  2. Communication strategies to promote clinic services to clients are established in consultation with other clinic personnel and in line with the clinic's business plan.
  3. Promotional material is prepared in consultation with other clinic personnel and in accordance with clinic and occupational health and safety (OHS) policies.
  4. Budgets are prepared and negotiations are completed with external agents and services.
  5. Relevant clinic personnel are trained and utilised to fulfil promotional goals.
  6. Promotional materials are prepared as identified and their impact monitored.
Research is conducted to identify the target market.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Communication strategies to promote clinic services to clients are established in consultation with other clinic personnel and in line with the clinic's business plan.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Promotional material is prepared in consultation with other clinic personnel and in accordance with clinic and occupational health and safety (OHS) policies.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Budgets are prepared and negotiations are completed with external agents and services.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Relevant clinic personnel are trained and utilised to fulfil promotional goals.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Promotional materials are prepared as identified and their impact monitored.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Promote clinic

  1. Clinic public access times are determined in consultation with other clinic personnel and clinic policy.
  2. Advertising routines are performed in accordance with clinic policy and budgets.
  3. Clinic involvement with the community and associated groups and the level of involvement are determined in consultation with the relevant parties.
  4. Clinic personnel are notified of their respective roles and details are recorded.
  5. Measured outcomes are monitored and evaluated.
  6. Policy adjustments are made as a result of measured outcomes.
Clinic public access times are determined in consultation with other clinic personnel and clinic policy.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Advertising routines are performed in accordance with clinic policy and budgets.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Clinic involvement with the community and associated groups and the level of involvement are determined in consultation with the relevant parties.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Clinic personnel are notified of their respective roles and details are recorded.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Measured outcomes are monitored and evaluated.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Policy adjustments are made as a result of measured outcomes.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this Unit

The evidence required to demonstrate competency in this Unit must be relevant to workplace operations and satisfy all of the requirements of the performance criteria, required skills and knowledge and the range statement of this Unit. Assessors should ensure that candidates can:

identify the target market

establish communication strategies and prepare promotional materials

use and regularly evaluate promotional and marketing materials to maximise community awareness of the clinic

work as a member of the clinic team to achieve outcomes

plan clinic resources

communicate effectively with clients and employers.

The skills and knowledge required to coordinate clinic promotional activities must be transferable to a range of work environments and contexts and include the ability to deal with unplanned events.

Context of and specific resources for assessment

Assessment for this Unit is to be practical in nature and will be most appropriately assessed in a veterinary practice or in a situation that reproduces normal work conditions.

There must be access in either situation to the appropriate equipment and/or resources to enable one to demonstrate competence.

Method of assessment

To ensure consistency of performance, competency should be demonstrated, to industry defined standards, on more than one occasion over a period of time in order to cover a variety of circumstances and responsibilities and over a number of assessment activities.

The assessment strategy must include practical skills assessment. Suggested strategies for this Unit are:

written and/or oral assessment of candidate's required knowledge

observed, documented and first-hand testimonial evidence of candidate's application of practical tasks

simulation exercises that reproduce normal work conditions

third-party evidence

workplace documentation (e.g. promotional materials)

portfolio.

This Unit may be assessed in a holistic way with other Units of Competency relevant to the industry sector, workplace and job role.

Guidance information for assessment

Assessment methods should reflect workplace demands (e.g. literacy and numeracy demands) and the needs of particular target groups (e.g. people with disabilities, Aboriginal and Torres Strait Islander people, women, people with a language background other than English, youth and people from low socioeconomic backgrounds).

Required Skills and Knowledge

Required skills

Ability to:

apply effective marketing skills to promotional activities

communicate effectively with the full range of community groups

establish effective teamwork processes within the clinic

research and analyse data for promotional purposes

use literacy skills to read, select and implement policies and procedures, including workplace health and safety, infection control and other clinic policies and procedures; coordinate patient admission and discharge; implement sequenced written instructions; and record patient details accurately and legibly

use writing skills to prepare and review promotional materials, write reports and plan projects

use interpersonal skills to relate to people from a range of social, cultural and ethnic backgrounds and with a range of physical and mental abilities

use oral communication skills/language required to fulfil the job role as specified by the clinic, including negotiating and questioning techniques, active listening, asking for clarification from community members, and acknowledging and responding to a range of views

use problem-solving skills to use available resources and present promotional material in a cost-effective and interesting manner.

Required knowledge

Knowledge of:

active community groups associated with animal care

animal health industry participants

animal population in the local community

clinic policies and procedures

local animal health issues

local demographics

marketing practices

relevant legislative and industry codes of practice and policies

suitable promotional strategies for veterinary clinics

the clinic network.

Range Statement

The range statement relates to the Unit of Competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Research may include:

communication with past, present and potential clients and other clinics

community groups

computer analysis

current market research publications:

Australian Bureau of Statistics (ABS)

books and magazines

industry reports

demographic analysis

focus groups

surveys.

Communication strategies may include:

individual or a combination of:

audio

electronic

verbal

visual

written.

Promotional materials may include:

audio telephone tapes

brochures

business cards

client handouts

client seminars

evening or individual client tours

newsletters

open days

refrigerator magnets

web pages.

External agents and services may include:

graphic artists

pharmaceutical companies

printers

marketing consultants and advisers

veterinary product suppliers.

Training of staff may include:

commercial training

group clinic training

individual training.

Associated groups may include:

agricultural societies

animal breed groups

community groups

dog obedience clubs

local businesses

pharmaceutical distributors

product distributors

racing clubs

veterinary distributors.

Monitoring and evaluation may include:

Australian Veterinary Association (AVA) and the Veterinary Nurses Council of Australia policies and codes of practice

budget comparison per activity or promotion

client response methods (e.g. surveys and direct feedback)

data retrieval

product turnover and annual budget turnover

staff feedback.