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Evidence Guide: AHCAGB601 - Develop export markets for produce

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

AHCAGB601 - Develop export markets for produce

What evidence can you provide to prove your understanding of each of the following citeria?

Evaluate export potential

  1. Identify competitive advantages and disadvantages for the proposed product in respect to the products entry to overseas markets
  2. Analyse features of potential markets in respect to cultural factors, quality requirements, government regulations and other economic, political and social factors
  3. Analyse business resources for their appropriateness and capacity to contribute to the marketing effort
  4. Identify available capital and time for the development of the export plan
Identify competitive advantages and disadvantages for the proposed product in respect to the products entry to overseas markets

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Analyse features of potential markets in respect to cultural factors, quality requirements, government regulations and other economic, political and social factors

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Analyse business resources for their appropriateness and capacity to contribute to the marketing effort

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Identify available capital and time for the development of the export plan

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Develop export strategy

  1. Conduct customer analysis and the market niche defined
  2. Develop operational plan to address the market mix
  3. Prepare budgets to address the investment required in the operational plan
  4. Plan overseas visit to confirm the target market and initiate negotiations
Conduct customer analysis and the market niche defined

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Develop operational plan to address the market mix

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Prepare budgets to address the investment required in the operational plan

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Plan overseas visit to confirm the target market and initiate negotiations

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Implement export strategy

  1. Identify and address steps in an export transaction
  2. Identify and prepare documentation requirements for export
Identify and address steps in an export transaction

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Identify and prepare documentation requirements for export

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

Element

Performance criteria

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Evaluate export potential

1.1 Identify competitive advantages and disadvantages for the proposed product in respect to the products entry to overseas markets

1.2 Analyse features of potential markets in respect to cultural factors, quality requirements, government regulations and other economic, political and social factors

1.3 Analyse business resources for their appropriateness and capacity to contribute to the marketing effort

1.4 Identify available capital and time for the development of the export plan

2. Develop export strategy

2.1 Conduct customer analysis and the market niche defined

2.2 Develop operational plan to address the market mix

2.3 Prepare budgets to address the investment required in the operational plan

2.4 Plan overseas visit to confirm the target market and initiate negotiations

3. Implement export strategy

3.1 Identify and address steps in an export transaction

3.2 Identify and prepare documentation requirements for export

Required Skills and Knowledge

Element

Performance criteria

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Evaluate export potential

1.1 Identify competitive advantages and disadvantages for the proposed product in respect to the products entry to overseas markets

1.2 Analyse features of potential markets in respect to cultural factors, quality requirements, government regulations and other economic, political and social factors

1.3 Analyse business resources for their appropriateness and capacity to contribute to the marketing effort

1.4 Identify available capital and time for the development of the export plan

2. Develop export strategy

2.1 Conduct customer analysis and the market niche defined

2.2 Develop operational plan to address the market mix

2.3 Prepare budgets to address the investment required in the operational plan

2.4 Plan overseas visit to confirm the target market and initiate negotiations

3. Implement export strategy

3.1 Identify and address steps in an export transaction

3.2 Identify and prepare documentation requirements for export

The candidate must be assessed on their ability to integrate and apply the performance requirements of this unit in a workplace setting. Performance must be demonstrated consistently over time and in a suitable range of contexts.

The candidate must provide evidence that they can:

research and analyse product knowledge

analyse a market and establish market potential

develop and implement the export market strategy.

The candidate must demonstrate knowledge of:

sources of information in respect to export requirements

requirements set out in standards, codes of practice, quality assurance (QA) processes and procedures

marketing plan formats

cash flow budgeting techniques

sensitivity analysis and investment evaluation.

Range Statement