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Evidence Guide: AHCAGB601A - Develop export markets for produce

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

AHCAGB601A - Develop export markets for produce

What evidence can you provide to prove your understanding of each of the following citeria?

Evaluate export potential

  1. Competitive advantages and disadvantages for the proposed product are identified in respect to the products entry to overseas markets.
  2. Features of potential markets are analysed in respect to cultural factors, quality requirements, government regulations and other economic, political and social factors.
  3. Business resources are analysed for their appropriateness and capacity to contribute to the marketing effort.
  4. Available capital and time are identified for the development of the export plan.
Competitive advantages and disadvantages for the proposed product are identified in respect to the products entry to overseas markets.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Features of potential markets are analysed in respect to cultural factors, quality requirements, government regulations and other economic, political and social factors.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Business resources are analysed for their appropriateness and capacity to contribute to the marketing effort.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Available capital and time are identified for the development of the export plan.

Completed
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Develop export strategy

  1. Customer analysis is conducted and the market niche defined.
  2. Operational plan is developed to address the market mix.
  3. Budgets are prepared to address the investment required in the operational plan.
  4. Overseas visit is planned and conducted to confirm the target market and initiate negotiations.
Customer analysis is conducted and the market niche defined.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Operational plan is developed to address the market mix.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Budgets are prepared to address the investment required in the operational plan.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Overseas visit is planned and conducted to confirm the target market and initiate negotiations.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Implement export strategy

  1. Steps in an export transaction are identified and addressed.
  2. Documentation requirements for export is identified and prepared.
Steps in an export transaction are identified and addressed.

Completed
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Documentation requirements for export is identified and prepared.

Completed
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Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

The evidence required to demonstrate competency in this unit must be relevant to workplace operations and satisfy holistically all of the requirements of the performance criteria and required skills and knowledge and include achievement of the following:

research and analyse product knowledge

establish market potential

develop the export market strategy.

Context of and specific resources for assessment

Competency requires the application of work practices under work conditions. Selection and use of resources for some worksites may differ due to the regional or enterprise circumstances.

Required Skills and Knowledge

Required skills

evaluate export potential

develop export strategy

implement export strategy

use literacy skills to fulfil job roles as required by the organisation. The level of skill may range from reading and understanding documentation to completion of written reports

use oral communication skills/language competence to fulfil the job role as specified by the organisation, including questioning, active listening, asking for clarification, negotiating solutions and responding to a range of views

use numeracy skills to estimate, calculate and record complex workplace measures

use interpersonal skills to work with others and relate to people from a range of cultural, social and religious backgrounds and with a range of physical and mental abilities.

Required knowledge

sources of information in respect to export requirements

requirements set out in standards, codes of practice, quality assurance (QA) processes and procedures

marketing plan formats

cash flow budgeting techniques

sensitivity analysis and investment evaluation.

Range Statement

The range statement relates to the unit of competency as a whole.

Market for export includes:

agricultural products and services

horticultural products and services.