NTISthis.com

Evidence Guide: AHCBUS505A - Develop a marketing plan

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

AHCBUS505A - Develop a marketing plan

What evidence can you provide to prove your understanding of each of the following citeria?

Evaluate commercial information

  1. Relevant information is researched and analysed to identify market trends.
  2. Competing products are identified and evaluated to determine strengths and weaknesses of own products.
  3. Collated information is presented in a manner which provides clear and concise information.
  4. Market and situation analysis is conducted using established techniques in accordance with available budget and the need for external assistance.
Relevant information is researched and analysed to identify market trends.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Competing products are identified and evaluated to determine strengths and weaknesses of own products.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Collated information is presented in a manner which provides clear and concise information.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Market and situation analysis is conducted using established techniques in accordance with available budget and the need for external assistance.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Identify marketing requirements

  1. Promotional materials are created that enhance the product and commercial presentation.
  2. Priorities, responsibilities, timelines and budgets are recorded and communicated to appropriate colleagues.
Promotional materials are created that enhance the product and commercial presentation.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Priorities, responsibilities, timelines and budgets are recorded and communicated to appropriate colleagues.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Determine promotional strategies

  1. Detailed plans for promotional activities are prepared and recorded according to enterprise guidelines.
  2. Outlined in the promotional plan are objectives, level of exposure to be achieved and available markets.
  3. Strategies take account of feedback from operational staff, time management and scheduling issues, and resource constraints.
  4. Marketing objectives are established based on new and retained business consistent with product and operational business plans.
Detailed plans for promotional activities are prepared and recorded according to enterprise guidelines.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Outlined in the promotional plan are objectives, level of exposure to be achieved and available markets.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Strategies take account of feedback from operational staff, time management and scheduling issues, and resource constraints.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Marketing objectives are established based on new and retained business consistent with product and operational business plans.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Organise implementation

  1. Criteria are established to measure impact and success of promotional activities.
  2. Adjustments to the promotional strategy product distribution are made promptly to ensure consistency of promotion.
  3. Required distribution channels are defined and established.
  4. Product documentation is distributed on time in the specified quantities.
Criteria are established to measure impact and success of promotional activities.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Adjustments to the promotional strategy product distribution are made promptly to ensure consistency of promotion.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Required distribution channels are defined and established.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Product documentation is distributed on time in the specified quantities.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

The evidence required to demonstrate competency in this unit must be relevant to workplace operations and satisfy holistically all of the requirements of the performance criteria and required skills and knowledge and include achievement of the following:

identify the marketable features of the product and potential markets

develop a range of marketing alternatives

collect and analyse data to assess alternatives in a marketing plan

evaluate performance targets and recommend modifications or improvements

implement and evaluate a marketing plan

plan to manage promotional activities.

Context of and specific resources for assessment

Competency requires the application of work practices under work conditions. Selection and use of resources for some worksites may differ due to the regional or enterprise circumstances.

Required Skills and Knowledge

Required skills

analyse, research information and develop a marketing plan

implement and evaluate a marketing plan

research and determine the best marketing options in order to achieve the organisations objectives

problem solve to overcome impediments

manage time

evaluate performance targets and recommend modifications or improvements

collect and analyse data to assess marketing alternatives

make presentations to groups

plan to manage promotional activities

manage budgets

use literacy skills to fulfil job roles as required by the organisation. The level of skill may range from reading and understanding documentation to completion of written reports

use oral communication skills/language competence to fulfil the job role as specified by the organisation including questioning, active listening, asking for clarification, negotiating solutions and responding to a range of views

use numeracy skills to estimate, calculate and record complex workplace measures

use interpersonal skills to work with others and relate to people from a range of cultural, social and religious backgrounds and with a range of physical and mental abilities.

Required knowledge

financial management and budgeting

rural organisations policies and procedures for marketing and promotions

sales and marketing principles and practices

sound knowledge of promotional activities including, trade shows, in-house promotions, advertising, public relations, familiarisations, signage and display

relevant State/Territory legislative requirements with regard to Occupational Health and Safety (OHS) and risk management procedures for management of promotional activities

legal issues that affect marketing activities (trade practices, Fair Trading Acts, Sales of Goods Acts)

industry and marketing knowledge including sales networks and distribution systems, and customer trends and preferences

demographic studies and their application in the development of a marketing plan.

Range Statement

The range statement relates to the unit of competency as a whole.

Purpose for marketing plan may include:

achieving or not achieving sales targets

increased access to new markets

customer/client feedback

level of public/purchaser awareness

increased recognition rates of products

market penetration.

Information may include:

sales data

expected revenues

expenditure

attributable costs

market share figures

trends in consumer purchases

demographic data

borrowing costs

transport costs

delivery times.