The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Identify target markets
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Potential of program to appeal to sections of community or industry is identified in terms of benefits and costs. Completed |
Evidence:
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Sectors of local community and industry that are potential users/customers/audiences of program are identified. Completed |
Evidence:
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A plan to promote program and/or local projects and/or group activities is developed in conjunction with other communication activities. Completed |
Evidence:
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Develop promotional materials
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Range of promotional channels to reach target sectors is identified. Completed |
Evidence:
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Promotional materials to suit promotional channels and target sectors are sourced or developed. Completed |
Evidence:
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Impact of promotional materials is tested with group or community members. Completed |
Evidence:
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Specialist marketing support is obtained to address specific marketing issues within budget, and program and agency guidelines. Completed |
Evidence:
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Promote program to potential users
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Potential users of program and services are approached through promotional channels and directly. Completed |
Evidence:
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Impact of promotional activities is assessed to determine any changes required. Completed |
Evidence:
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Promotional plan and activities are adjusted to achieve an improved impact. Completed |
Evidence:
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Obtain commitment to use program services where appropriate
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Proposals for delivery of program services are presented to interested potential users in terms of benefits, costs and other factors. Completed |
Evidence:
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Issues raised by potential users are addressed to overcome objections. Completed |
Evidence:
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Commitments to use program services or support program are obtained to agency or program guidelines. Completed |
Evidence:
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Respond to enquiries
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Enquiries by members of community, industry and program are addressed in terms of good customer service and to program and agency guidelines. Completed |
Evidence:
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Records are kept of contacts, enquiries and presentations for reporting and follow-up. Completed |
Evidence:
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Enquiries and presentations are followed up to obtain commitments to program services and objectives. Completed |
Evidence:
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