NTISthis.com

Evidence Guide: AHCORG404 - Arrange selling through community based marketing

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

AHCORG404 - Arrange selling through community based marketing

What evidence can you provide to prove your understanding of each of the following citeria?

Identify and evaluate selling options

  1. Identify the various types of community based selling schemes
  2. Identify characteristics of the farm business produce
  3. Identify and document the potential customer base
  4. Evaluate and document selling options
Identify the various types of community based selling schemes

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify characteristics of the farm business produce

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify and document the potential customer base

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate and document selling options

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Comply with the requirements of the selected community marketing scheme

  1. Identify and comply with market requirements
  2. Comply with legislative requirements in each step of the supply chain
  3. Keep records to verify compliance with the community marketing scheme, food safety and organic certification where applicable
Identify and comply with market requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Comply with legislative requirements in each step of the supply chain

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Keep records to verify compliance with the community marketing scheme, food safety and organic certification where applicable

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop and maintain a relationship with customers

  1. Investigate characteristicsof the community customers
  2. Identify potential links between the community and the farm system
  3. Develop the connections between individuals and the farm production system
  4. Develop a ‘farm story’ and communicate the uniqueness of the enterprise to the community using appropriate communication channels
  5. Monitor community satisfaction levels through customer feedback and address valid concerns
Investigate characteristicsof the community customers

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify potential links between the community and the farm system

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop the connections between individuals and the farm production system

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop a ‘farm story’ and communicate the uniqueness of the enterprise to the community using appropriate communication channels

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Monitor community satisfaction levels through customer feedback and address valid concerns

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Organise transport

  1. Identify transport requirements and engage carriers as required
  2. Arrange transport timing and delivery of product with carrier, processing and or selling facility and, where appropriate, agent
  3. Comply with any special requirements to ensure appropriate transport
  4. Comply with all relevant legislative requirements including food safety and organic certification
Identify transport requirements and engage carriers as required

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Arrange transport timing and delivery of product with carrier, processing and or selling facility and, where appropriate, agent

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Comply with any special requirements to ensure appropriate transport

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Comply with all relevant legislative requirements including food safety and organic certification

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Keep records

  1. Complete pre and post sale documentation
  2. Record transactions to ensure traceability and reconciliation can be effected and business performance criteria can be assessed
  3. Document customer feedback and identify and record potential improvements
Complete pre and post sale documentation

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Record transactions to ensure traceability and reconciliation can be effected and business performance criteria can be assessed

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Document customer feedback and identify and record potential improvements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

Element

Performance criteria

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Identify and evaluate selling options

1.1 Identify the various types of community based selling schemes

1.2 Identify characteristics of the farm business produce

1.3 Identify and document the potential customer base

1.4 Evaluate and document selling options

2. Comply with the requirements of the selected community marketing scheme

2.1 Identify and comply with market requirements

2.2 Comply with legislative requirements in each step of the supply chain

2.3 Keep records to verify compliance with the community marketing scheme, food safety and organic certification where applicable

3. Develop and maintain a relationship with customers

3.1 Investigate characteristicsof the community customers

3.2 Identify potential links between the community and the farm system

3.3 Develop the connections between individuals and the farm production system

3.4 Develop a ‘farm story’ and communicate the uniqueness of the enterprise to the community using appropriate communication channels

3.5 Monitor community satisfaction levels through customer feedback and address valid concerns

4. Organise transport

4.1 Identify transport requirements and engage carriers as required

4.2 Arrange transport timing and delivery of product with carrier, processing and or selling facility and, where appropriate, agent

4.3 Comply with any special requirements to ensure appropriate transport

4.4 Comply with all relevant legislative requirements including food safety and organic certification

5. Keep records

5.1 Complete pre and post sale documentation

5.2 Record transactions to ensure traceability and reconciliation can be effected and business performance criteria can be assessed

5.3 Document customer feedback and identify and record potential improvements

Required Skills and Knowledge

Element

Performance criteria

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Identify and evaluate selling options

1.1 Identify the various types of community based selling schemes

1.2 Identify characteristics of the farm business produce

1.3 Identify and document the potential customer base

1.4 Evaluate and document selling options

2. Comply with the requirements of the selected community marketing scheme

2.1 Identify and comply with market requirements

2.2 Comply with legislative requirements in each step of the supply chain

2.3 Keep records to verify compliance with the community marketing scheme, food safety and organic certification where applicable

3. Develop and maintain a relationship with customers

3.1 Investigate characteristicsof the community customers

3.2 Identify potential links between the community and the farm system

3.3 Develop the connections between individuals and the farm production system

3.4 Develop a ‘farm story’ and communicate the uniqueness of the enterprise to the community using appropriate communication channels

3.5 Monitor community satisfaction levels through customer feedback and address valid concerns

4. Organise transport

4.1 Identify transport requirements and engage carriers as required

4.2 Arrange transport timing and delivery of product with carrier, processing and or selling facility and, where appropriate, agent

4.3 Comply with any special requirements to ensure appropriate transport

4.4 Comply with all relevant legislative requirements including food safety and organic certification

5. Keep records

5.1 Complete pre and post sale documentation

5.2 Record transactions to ensure traceability and reconciliation can be effected and business performance criteria can be assessed

5.3 Document customer feedback and identify and record potential improvements

The candidate must be assessed on their ability to integrate and apply the performance requirements of this unit in a workplace setting. Performance must be demonstrated consistently over time and in a suitable range of contexts.

The candidate must provide evidence that they can:

identify farm produce selling options

identify and comply with requirements of a community marketing scheme and its characteristics

establish relationships with community stakeholders and customers

monitor and record community satisfaction levels and customer feedback and address concerns

communicate the ‘farm story’ and the uniqueness of the enterprise to the community

arrange timely transport and delivery of produce and address any special transport requirements

comply with transport legislative requirements

accurately record pre and post sale documentation and transactions

identify and record potential improvements

work with natural processes and allowable inputs to improve and maintain soil fertility

apply enterprise work health and safety policies and guidelines

implement enterprise environmental sustainability practices

The candidate must demonstrate knowledge of:

applicable federal, state or territory legislation, regulations, standards, codes of practice and established safe practices relevant to the full range of processes in selling produce through community based markets

relevant legislation and regulations relating to work health and safety

organic certification systems and standards

organisation policies and procedures related to supply chain management, purchasing, and contracting and tendering

characteristics and composition of farm business marketing plans

characteristics of community marketing schemes and the steps within a farm produce supply chain

product knowledge related to goods and services required by the organisation

ways to build trust and collaboration as opposed to competition

business terms and conditions for purchasing, tendering and contracting

ethical behaviour

established communication channels and protocols

procedures for operating electronic communications equipment

procedures for recording and reporting workplace information and completing relevant documentation

Range Statement