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Evidence Guide: AMPMGT607 - Establish new markets

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

AMPMGT607 - Establish new markets

What evidence can you provide to prove your understanding of each of the following citeria?

Research and determine viability of entering new markets

  1. Identify and evaluate sources of assistance for locating and establishing new markets
  2. Analyse characteristics of potential markets
  3. Review enterprise products and service range in in terms of potential market and customer requirements
  4. Assess competitive position of enterprise product and prepare sales projections
  5. Determine licensing and other regulatory requirements
  6. Evaluate costs, benefits and risks of entering new markets
Identify and evaluate sources of assistance for locating and establishing new markets

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Analyse characteristics of potential markets

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Review enterprise products and service range in in terms of potential market and customer requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assess competitive position of enterprise product and prepare sales projections

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Determine licensing and other regulatory requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate costs, benefits and risks of entering new markets

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop a market entry strategy

  1. Develop resourcing strategies for new market entry
  2. Identify risk management strategies
  3. Develop marketing strategies in association with relevant internal and external personnel
  4. Plan distribution strategies to ensure profile of product in the new market
Develop resourcing strategies for new market entry

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify risk management strategies

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop marketing strategies in association with relevant internal and external personnel

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Plan distribution strategies to ensure profile of product in the new market

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify contract and service requirements

  1. Establish enterprise terms of payment and administrative requirements
  2. Identify documentary and commercial requirements of new markets
  3. Identify finance and insurance requirements
  4. Identify contractual requirements relating to transport and distribution to ensure product quality and safety
Establish enterprise terms of payment and administrative requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify documentary and commercial requirements of new markets

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify finance and insurance requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify contractual requirements relating to transport and distribution to ensure product quality and safety

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop evaluation strategy for new market entry

  1. Identify targets and determine performance indicator requirements
  2. Prepare strategies for collecting and analysing performance data
  3. Identify strategies for reporting outcomes, including future planning recommendations
Identify targets and determine performance indicator requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Prepare strategies for collecting and analysing performance data

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify strategies for reporting outcomes, including future planning recommendations

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Research and determine viability of entering new markets

  1. Identify and evaluate sources of assistance for locating and establishing new markets
  2. Analyse characteristics of potential markets
  3. Review enterprise products and service range in in terms of potential market and customer requirements
  4. Assess competitive position of enterprise product and prepare sales projections
  5. Determine licensing and other regulatory requirements
  6. Evaluate costs, benefits and risks of entering new markets
Identify and evaluate sources of assistance for locating and establishing new markets

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Analyse characteristics of potential markets

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Review enterprise products and service range in in terms of potential market and customer requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assess competitive position of enterprise product and prepare sales projections

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Determine licensing and other regulatory requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate costs, benefits and risks of entering new markets

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop a market entry strategy

  1. Develop resourcing strategies for new market entry
  2. Identify risk management strategies
  3. Develop marketing strategies in association with relevant internal and external personnel
  4. Plan distribution strategies to ensure profile of product in the new market
Develop resourcing strategies for new market entry

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify risk management strategies

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop marketing strategies in association with relevant internal and external personnel

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Plan distribution strategies to ensure profile of product in the new market

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify contract and service requirements

  1. Establish enterprise terms of payment and administrative requirements
  2. Identify documentary and commercial requirements of new markets
  3. Identify finance and insurance requirements
  4. Identify contractual requirements relating to transport and distribution to ensure product quality and safety
Establish enterprise terms of payment and administrative requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify documentary and commercial requirements of new markets

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify finance and insurance requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify contractual requirements relating to transport and distribution to ensure product quality and safety

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop evaluation strategy for new market entry

  1. Identify targets and determine performance indicator requirements
  2. Prepare strategies for collecting and analysing performance data
  3. Identify strategies for reporting outcomes, including future planning recommendations
Identify targets and determine performance indicator requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Prepare strategies for collecting and analysing performance data

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify strategies for reporting outcomes, including future planning recommendations

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

Element

Performance criteria

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Research and determine viability of entering new markets

1.1 Identify and evaluate sources of assistance for locating and establishing new markets

1.2 Analyse characteristics of potential markets

1.3 Review enterprise products and service range in in terms of potential market and customer requirements

1.4 Assess competitive position of enterprise product and prepare sales projections

1.5 Determine licensing and other regulatory requirements

1.6 Evaluate costs, benefits and risks of entering new markets

2. Develop a market entry strategy

2.1 Develop resourcing strategies for new market entry

2.2 Identify risk management strategies

2.3 Develop marketing strategies in association with relevant internal and external personnel

2.4 Plan distribution strategies to ensure profile of product in the new market

3. Identify contract and service requirements

3.1 Establish enterprise terms of payment and administrative requirements

3.2 Identify documentary and commercial requirements of new markets

3.3 Identify finance and insurance requirements

3.4 Identify contractual requirements relating to transport and distribution to ensure product quality and safety

4. Develop evaluation strategy for new market entry

4.1 Identify targets and determine performance indicator requirements

4.2 Prepare strategies for collecting and analysing performance data

4.3 Identify strategies for reporting outcomes, including future planning recommendations

Required Skills and Knowledge

Element

Performance criteria

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Research and determine viability of entering new markets

1.1 Identify and evaluate sources of assistance for locating and establishing new markets

1.2 Analyse characteristics of potential markets

1.3 Review enterprise products and service range in in terms of potential market and customer requirements

1.4 Assess competitive position of enterprise product and prepare sales projections

1.5 Determine licensing and other regulatory requirements

1.6 Evaluate costs, benefits and risks of entering new markets

2. Develop a market entry strategy

2.1 Develop resourcing strategies for new market entry

2.2 Identify risk management strategies

2.3 Develop marketing strategies in association with relevant internal and external personnel

2.4 Plan distribution strategies to ensure profile of product in the new market

3. Identify contract and service requirements

3.1 Establish enterprise terms of payment and administrative requirements

3.2 Identify documentary and commercial requirements of new markets

3.3 Identify finance and insurance requirements

3.4 Identify contractual requirements relating to transport and distribution to ensure product quality and safety

4. Develop evaluation strategy for new market entry

4.1 Identify targets and determine performance indicator requirements

4.2 Prepare strategies for collecting and analysing performance data

4.3 Identify strategies for reporting outcomes, including future planning recommendations

Evidence must demonstrate the candidate's consistency of performance over time.

Candidates must:

apply relevant communication and mathematical skills

communicate and negotiate clearly, ethically and effectively with a range of representatives (including internal personnel, government agents, financial agencies, distributors, export control agencies, brokers, customers) and other stakeholders

research potential markets including competitors, products, customers and market regulations, legislation and controls

evaluate feasibility of entering new markets

identify the cultural requirements of the new market and clients

identify strategies for financial risk management

prepare, negotiate and implement strategies and action plans for entering new markets

determine and obtain resources required to support new market strategy

establish infrastructure requirements for new market

use teamwork strategies to prepare work team to support new market strategy

evaluate and report market entry performance

identify and apply relevant workplace health and safety, regulatory and workplace requirements

maintain currency of knowledge through independent research or professional development

prepare enterprise strategies and plans which include resource requirements, timelines, milestones and communication strategies

present reports according to legal and enterprise requirements

research, collate and analyse information relating to the individual business, domestic and international context (as applicable)

use available information and communication technology and systems (including forecasting software, budgets, research material) to assist planning, monitoring and reporting

The candidate must demonstrate an in depth technical and theoretical knowledge of:

purpose and features of distribution and marketing strategies

role of new markets in achieving enterprise goals and plans

enterprise budgetary and planning cycles and processes; methods of production analysis; and sales records and costs; and enterprise methods for estimating and forecasting sales and production requirements

Range Statement