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Evidence Guide: AMPR320 - Assess and address customer preferences

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

AMPR320 - Assess and address customer preferences

What evidence can you provide to prove your understanding of each of the following citeria?

Research local markets to determine potential customer needs

  1. Investigate local demographics and interpret purchasing preferences/requirements
  2. Review current product lines, brands and suppliers to determine match to local preferences/requirements
  3. Research current and alternative suppliers to ensure local requirements can be met
  4. Review alternative product lines to determine economic viability of introduction
Investigate local demographics and interpret purchasing preferences/requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Review current product lines, brands and suppliers to determine match to local preferences/requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Research current and alternative suppliers to ensure local requirements can be met

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Review alternative product lines to determine economic viability of introduction

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Recommend new products to manager

  1. Prioritise new product line possibilities
  2. Report research to supervisors/managers
  3. Recommend new product lines or suppliers to managers, with support from market research
Prioritise new product line possibilities

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Report research to supervisors/managers

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Recommend new product lines or suppliers to managers, with support from market research

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Promote product features to customers

  1. Inform customers on special features of product lines
  2. Promote product features that meet local requirements and preferences
Inform customers on special features of product lines

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Promote product features that meet local requirements and preferences

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Research local markets to determine potential customer needs

  1. Investigate local demographics and interpret purchasing preferences/requirements
  2. Review current product lines, brands and suppliers to determine match to local preferences/requirements
  3. Research current and alternative suppliers to ensure local requirements can be met
  4. Review alternative product lines to determine economic viability of introduction
Investigate local demographics and interpret purchasing preferences/requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Review current product lines, brands and suppliers to determine match to local preferences/requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Research current and alternative suppliers to ensure local requirements can be met

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Review alternative product lines to determine economic viability of introduction

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Recommend new products to manager

  1. Prioritise new product line possibilities
  2. Report research to supervisors/managers
  3. Recommend new product lines or suppliers to managers, with support from market research
Prioritise new product line possibilities

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Report research to supervisors/managers

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Recommend new product lines or suppliers to managers, with support from market research

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Promote product features to customers

  1. Inform customers on special features of product lines
  2. Promote product features that meet local requirements and preferences
Inform customers on special features of product lines

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Promote product features that meet local requirements and preferences

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

Element

Performance criteria

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Research local markets to determine potential customer needs

1.1 Investigate local demographics and interpret purchasing preferences/requirements

1.2 Review current product lines, brands and suppliers to determine match to local preferences/requirements

1.3 Research current and alternative suppliers to ensure local requirements can be met

1.4 Review alternative product lines to determine economic viability of introduction

2. Recommend new products to manager

2.1 Prioritise new product line possibilities

2.2 Report research to supervisors/managers

2.3 Recommend new product lines or suppliers to managers, with support from market research

3. Promote product features to customers

3.1 Inform customers on special features of product lines

3.2 Promote product features that meet local requirements and preferences

Required Skills and Knowledge

Element

Performance criteria

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Research local markets to determine potential customer needs

1.1 Investigate local demographics and interpret purchasing preferences/requirements

1.2 Review current product lines, brands and suppliers to determine match to local preferences/requirements

1.3 Research current and alternative suppliers to ensure local requirements can be met

1.4 Review alternative product lines to determine economic viability of introduction

2. Recommend new products to manager

2.1 Prioritise new product line possibilities

2.2 Report research to supervisors/managers

2.3 Recommend new product lines or suppliers to managers, with support from market research

3. Promote product features to customers

3.1 Inform customers on special features of product lines

3.2 Promote product features that meet local requirements and preferences

Evidence must demonstrate the candidate’s consistency of performance over time.

The candidate must:

undertake market research, including determining:

demographic make-up of local area

specific religious needs of local area, including halal or kosher meats

specific cuts of meat preferred by major local cultural groups

preferences for organic meats

preferences for value-added products or basic meat cuts

more sophisticated expectations of product including brands that promote good animal welfare practices, environmentally-friendly production and processing, Australian made and owned products

preferences for particular species, including game meat

prices they are prepared to pay for meat

what is sold by competitors

use appropriate research methodology, including internet research, questionnaires, observations, conversations with customers, other local residents, local council data, suppliers or other industry members, existing market research data

research suppliers and brands for product features and supply chain policies and practices

seek advice from appropriate sources when introducing/investigating new product lines

apply communication skills relevant to the task

apply mathematical skills to determine economic viability of various product lines

apply relevant workplace health and safety and regulatory requirements

report findings and make recommendations based on market research and accurate cost/price/profit calculations to senior staff members

provide sound information to customers about product lines, brands and supply chain, using appropriate language and showing sensitivity to cultural differences

research and follow cutting specifications for non-standard meat cuts

provide sound information to customers on link between specialised brands and product cost

demonstrate effective interpersonal skills in providing advice to customers

demonstrate awareness of cultural and ethnic differences and respond appropriately

The candidate must demonstrate a factual, technical, procedural and theoretical knowledge of:

requirements of whole of supply-chain practices required for a product to achieve brandings including RSPCA, free-range, organic, enviromeat and MSA

range of species, including game

difference between dry-aged and wet-aged meat

requirements of whole of supply-chain practices required for a product to meet religious requirements including halal (for Muslim consumers) or kosher (for Jewish consumers)

enterprise ethical and customer service standards

relevant workplace health and safety requirements

sources of information to further meet customer needs and expectations

features of new and existing product lines

mathematical formulas for determining product selling prices

problem-solving techniques

Range Statement