NTISthis.com

Evidence Guide: AURM542538A - Manage motorsport team media liaison

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

AURM542538A - Manage motorsport team media liaison

What evidence can you provide to prove your understanding of each of the following citeria?

Identify team media requirements and limitations

  1. Desired outcomes of media liaison are identified in relation to team goals
  2. Limitations on information to be provided are identified in accordance with team requirements, confidentiality, ethical conduct and promotion partner requirements
  3. Media liaison budget is developed
  4. Media outlets and persons are researched and choices made according to team requirements, ethical conduct and promotional partner requirements
Desired outcomes of media liaison are identified in relation to team goals

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Limitations on information to be provided are identified in accordance with team requirements, confidentiality, ethical conduct and promotion partner requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Media liaison budget is developed

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Media outlets and persons are researched and choices made according to team requirements, ethical conduct and promotional partner requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Prepare media information

  1. Media suitable for promotional strategy and team requirements is selected
  2. Specific media outlet information needs are researched
  3. Media needs/requests are considered in light of team objectives, confidentiality requirements and ethical issues
  4. Team information and performance statistics are researched and documented
  5. Information prepared is clear, succinct and appropriate to target audience
  6. Information prepared meets team and media outlet needs and industry ethics
Media suitable for promotional strategy and team requirements is selected

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Specific media outlet information needs are researched

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Media needs/requests are considered in light of team objectives, confidentiality requirements and ethical issues

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Team information and performance statistics are researched and documented

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Information prepared is clear, succinct and appropriate to target audience

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Information prepared meets team and media outlet needs and industry ethics

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Issue media information

  1. Media persons are contacted and release timing arrangements made
  2. Team management approval is obtained and information provided to media outlet
  3. Promotional partner representatives are advised of release details
Media persons are contacted and release timing arrangements made

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Team management approval is obtained and information provided to media outlet

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Promotional partner representatives are advised of release details

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Arrange media interviews

  1. Media persons are contacted and requirements negotiated
  2. An interview schedule and agenda is determined
  3. Material for interviews is researched and prepared
  4. Team persons are briefed and coached in presentation techniques where required
  5. Team management are regularly informed of arrangements and outcomes
  6. Promotional partner representatives are advised of interview details
Media persons are contacted and requirements negotiated

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

An interview schedule and agenda is determined

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Material for interviews is researched and prepared

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Team persons are briefed and coached in presentation techniques where required

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Team management are regularly informed of arrangements and outcomes

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Promotional partner representatives are advised of interview details

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate publicity benefits

  1. Exposure statistics are obtained from media outlets
  2. Promotional partner feedback on media release/interview is obtained
  3. Data and feedback is analysed to assess effectiveness
  4. Outcomes are measured against media liaison budget and team objectives
Exposure statistics are obtained from media outlets

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Promotional partner feedback on media release/interview is obtained

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Data and feedback is analysed to assess effectiveness

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Outcomes are measured against media liaison budget and team objectives

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Assessors must be satisfied that the candidate can competently and consistently:

interpret and apply controlling body and category rules and supplementary regulations

apply safety requirements including the use of personal protective equipment

follow task instructions, operating procedures and inspection processes to:

minimise the risk of injury to self or others

achieve required outcomes within team time and quality standards

develop media releases for a minimum of three (3) types of media

arrange a minimum of two (2) media appearances for team persons. Appearances must be for two (2) types of media, which may include:

radio

television

live appearance at an event

guest speaker

conduct work to quality and timeliness standards

work effectively with others

modify activities to cater for variations in workplace context and environment.

Context of, and specific resources for assessment

Assessment may occur on the job or in a workplace simulated facility with process equipment, material, work instructions and deadlines.

Assessment of this competence may include project related tasks and require portfolios or other forms of indirect evidence of process.

Access to controlling body rules, category rules and supplementary regulations and legislation as identified in the Range Statement.

Method of assessment

Assessment methods must confirm consistency of performance over time and in a range of workplace contexts.

Assessment should be by direct observation of tasks and questioning on underpinning knowledge.

Assessment should be conducted over time and may be in conjunction with assessment of other units of competency.

Competence in this unit may be assessed in conjunction with other functional units which together form part of the holistic work role.

Guidance information for assessment

Required Skills and Knowledge

Required skills

Required skills include:

collect, organise and understand information related to media, team and promotional partner publicity requirements

communicate ideas and information to enable effective team appearances and information dissemination

plan and organise activities including team member media appearances

work with others and in a team by recognising dependencies and using cooperative approaches to optimise workflow and productivity

use mathematical ideas and techniques to set-up scheduling and operate budget

use knowledge of scenario planning, logistics and differing requirements to meet team, promotional partner and media outlet needs

use workplace technology, including facsimiles, telephones and computer software related to planning and information presentation

Required knowledge

Required knowledge includes:

controlling body rules, category rules and supplementary regulations

occupational health and safety (OHS) requirements, including state/territory and federal legislation

ethical advertising legislation and code of practice

communication principles and techniques

presentation techniques

media content requirements

interview techniques

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Research team media needs

Research of team media needs includes:

clarification of team goals and objectives with team members

identification of promotional partner expectations

consideration of ethical issues in advertising and promotion

Media

Media may include

print (local, community, daily newspapers, magazines, industry publications)

television

radio (mainstream, community)

internet

Media releases

Media releases include information prepared for dissemination through:

print (e.g. newspaper and magazine)

electronic (e.g. radio, television and internet) media

Media interviews

Media interviews may include, but are not limited to:

radio

television

internet video clip interviews

Promotional partners

Promotional partners include:

existing or potential partners that are an external individual or organisation, providing financial or in-kind support to a motorsport team.

Promotional partners may also be termed 'sponsors' or 'business partners'

Promotional activities and follow-up

Promotional activities and follow-up includes:

liaison with media, promotional partners/sponsors and dissemination of team performance information

OHS requirements

OHS requirements include:

state/territory and federal legislation

controlling body requirements

manufacturer specifications and local safe operating procedures

Legislative requirements

Work is carried out in accordance with legislative obligations (including environmental requirements), health regulations, manual handling procedures and team insurance requirements

Resources

Resources may include, but are not limited to:

a computer and word processing software

Information/documents

Information/documents may include:

controlling body rules, category rules and supplementary regulations

team procedures relating to dissemination of information and media appearances

task instructions including worksheets, checklists and plans

team procedures relating to reporting and communication

legislation regarding ethical advertising