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Evidence Guide: AURM542638A - Manage motorsport team promotional partnerships and marketing

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

AURM542638A - Manage motorsport team promotional partnerships and marketing

What evidence can you provide to prove your understanding of each of the following citeria?

Research team marketing opportunities and promotional partner requirements

  1. Team strengths, weaknesses, opportunities and threats (SWOT) are identified, analysed and documented
  2. Team members and other parties are consulted and specialist marketing advice is sought where necessary and opportunities/requirements are documented
  3. Promotional partner requirements are researched and documented
  4. Principles, policies and strategic direction of the team are identified and documented to enable marketing effort to be focused
  5. Occupational health and safety (OHS) requirements, including regulatory requirements and personal protection needs, are observed throughout the work
Team strengths, weaknesses, opportunities and threats (SWOT) are identified, analysed and documented

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Team members and other parties are consulted and specialist marketing advice is sought where necessary and opportunities/requirements are documented

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Promotional partner requirements are researched and documented

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Principles, policies and strategic direction of the team are identified and documented to enable marketing effort to be focused

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Occupational health and safety (OHS) requirements, including regulatory requirements and personal protection needs, are observed throughout the work

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Devise and implement a team marketing strategy

  1. Promotional strategies emphasising team strengths are analysed with team members
  2. The legal, ethical and environmental constraints of the market are identified and their effect on marketing objectives determined
  3. Promotional strategies are researched and a marketing strategy, including measurable performance targets, is developed and documented
  4. Risk management strategies are developed and documented
  5. Team members are briefed on their roles and responsibilities
Promotional strategies emphasising team strengths are analysed with team members

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

The legal, ethical and environmental constraints of the market are identified and their effect on marketing objectives determined

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Promotional strategies are researched and a marketing strategy, including measurable performance targets, is developed and documented

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Risk management strategies are developed and documented

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Team members are briefed on their roles and responsibilities

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Prepare promotional partnership proposals

  1. Team funding/sponsorship amount and type required is determined
  2. Networks for funding/sponsorship are researched and developed in line with the policies, aims and objectives of the team
  3. Potential promotional partners are identified on the basis of supporting the principles and policies of the team and approached with the aim of forming a promotional partnership
  4. Potential promotional partner requirements are researched and documented
  5. Benefits to the promotional partner are identified and documented
  6. Information regarding opportunities and benefits is prepared in a professional format and distributed to potential promotional partners
Team funding/sponsorship amount and type required is determined

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Networks for funding/sponsorship are researched and developed in line with the policies, aims and objectives of the team

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Potential promotional partners are identified on the basis of supporting the principles and policies of the team and approached with the aim of forming a promotional partnership

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Potential promotional partner requirements are researched and documented

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Benefits to the promotional partner are identified and documented

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Information regarding opportunities and benefits is prepared in a professional format and distributed to potential promotional partners

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Present to promotional partners

  1. Follow-up is conducted with promotional partner persons to arrange meeting details
  2. Presentations and supporting material specific to potential promotional partners are prepared
  3. Introductory/supporting material is forwarded prior to the meeting
  4. Meeting with potential promotional partner is attended and presentation is conducted
  5. Follow-up information is supplied
Follow-up is conducted with promotional partner persons to arrange meeting details

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Presentations and supporting material specific to potential promotional partners are prepared

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Introductory/supporting material is forwarded prior to the meeting

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Meeting with potential promotional partner is attended and presentation is conducted

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Follow-up information is supplied

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Coordinate promotional partnership activities

  1. Written contracts/agreements are made with the promotional partner , including full details of the commitments made by both parties
  2. Team members are briefed on details and commitments of promotional partnership arrangements
  3. Activities are organised in accordance with promotional partnership agreements and agreements made are honoured
  4. Activities are monitored and evaluated in terms of team and promotional partner objectives
  5. Feedback is provided to and requested from promotional partner as required
  6. Payments from promotional partners and other contract formalities are actioned and monitored
Written contracts/agreements are made with the promotional partner , including full details of the commitments made by both parties

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Team members are briefed on details and commitments of promotional partnership arrangements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Activities are organised in accordance with promotional partnership agreements and agreements made are honoured

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Activities are monitored and evaluated in terms of team and promotional partner objectives

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Feedback is provided to and requested from promotional partner as required

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Payments from promotional partners and other contract formalities are actioned and monitored

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Assessors must be satisfied that the candidate can competently and consistently:

interpret and apply controlling body and category rules and supplementary regulations

apply safety requirements, including the use of personal protective equipment

follow task instructions, operating procedures and inspection processes to:

minimise the risk of injury to self or others

achieve required outcomes within team time and quality standards

prepare and present a minimum of two (2) promotional proposals. Each proposal is to include, as a minimum:

a profile of the team and members

team achievements

proposed partnership arrangements

marketing strategy

benefits to promotional partner

conduct work to quality and timeliness standards

work effectively with others

modify activities to cater for variations in workplace context and environment.

Context of, and specific resources for assessment

Assessment may occur on the job or in a workplace simulated facility with process equipment, material, work instructions and deadlines.

Assessment of this competence may include project related tasks and require portfolios or other forms of indirect evidence.

Access to controlling body rules, category rules and supplementary regulations and legislation as identified in the Range Statement.

Method of assessment

Assessment methods must confirm consistency of performance over time and in a range of workplace contexts.

Assessment should be by direct observation of tasks and questioning on underpinning knowledge.

Assessment should be conducted over time and may be in conjunction with assessment of other units of competency.

Competence in this unit may be assessed in conjunction with other functional units which together form part of the holistic work role.

Guidance information for assessment

Required Skills and Knowledge

Required skills

Required skills include:

collect, organise and understand information related to market information and promotional partner/s

communicate ideas and information to enable effective presentation of proposals and strategies

plan and organise activities including proposal and strategy presentation

work with others and in a team by recognising dependencies and using cooperative approaches to optimise workflow and productivity

use mathematical ideas and techniques to correctly determine financial requirements and benefits

use knowledge of group dynamics, scenario planning and the motorsport industry to match team and potential promotional partner requirements

use workplace technology related to planning and presentation including computer software

Required knowledge

Required knowledge includes:

controlling body rules, category rules and supplementary regulations

OHS requirements, including state/territory and federal legislation, material safety management systems and local safe operating procedures

legislation and codes of practice relating to ethical advertising

intellectual property and copyright principles and practices

communication principles

marketing plan development

presentation techniques

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Promotional partners

Promotional partners include:

existing or potential partners that are an external individual or organisation, providing financial or in-kind support to a motorsport team

Promotional partners may also be termed 'sponsors' or 'business partners'

Teams may have more than one promotional partner

There may be one major or exclusive promotional partner or a number of smaller promotional partners

OHS requirements

OHS requirements include:

state/territory and federal legislation

material safety management systems

controlling body requirements

manufacturer specifications and local safe operating procedures

Legislative requirements

Work is carried out in accordance with legislative obligations (including environmental requirements), health regulations and team insurance requirements

Resources

Resources may include:

a computer and word-processing, presentation and spreadsheet software

Information/documents

Information/documents may include:

controlling body rules, category rules and supplementary regulations

team policies and procedures on customer relations

contracted promotional partner requirements

task instructions including worksheets, checklists and plans

team procedures relating to reporting and communication

manufacturer/component supplier specifications and application procedures for presentation material

team policies and procedures relating to confidentiality and protection of intellectual property