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Evidence Guide: AURMCA001 - Manage motor sport team media liaison

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

AURMCA001 - Manage motor sport team media liaison

What evidence can you provide to prove your understanding of each of the following citeria?

Identify team media requirements and limitations

  1. Desired outcomes of media liaison are identified in relation to team goals
  2. Limitations on information to be provided are identified
  3. Media liaison budget is developed
  4. Media outlets and persons are researched, and decision regarding choice of required media is made according to team requirements, ethical conduct, and promotional partner requirements
Desired outcomes of media liaison are identified in relation to team goals

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Limitations on information to be provided are identified

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Media liaison budget is developed

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Media outlets and persons are researched, and decision regarding choice of required media is made according to team requirements, ethical conduct, and promotional partner requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Prepare media information

  1. Type of media suitable for promotional strategy and team requirements is selected
  2. Specific media outlet information needs are researched
  3. Media needs and requests are considered in light of team objectives, confidentiality requirements and ethical issues
  4. Team information and performance statistics are researched and documented
  5. Suitable information is prepared for release
Type of media suitable for promotional strategy and team requirements is selected

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Specific media outlet information needs are researched

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Media needs and requests are considered in light of team objectives, confidentiality requirements and ethical issues

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Team information and performance statistics are researched and documented

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Suitable information is prepared for release

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Issue media information

  1. Media personnel are contacted and timing arrangements for release are agreed
  2. Team management approval is obtained and information provided to media outlet
  3. Promotional partner representatives are advised of release details
Media personnel are contacted and timing arrangements for release are agreed

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Team management approval is obtained and information provided to media outlet

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Promotional partner representatives are advised of release details

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Arrange media interviews

  1. Media persons are contacted and requirements negotiated
  2. Interview schedule and agenda are determined
  3. Material for interviews is researched and prepared
  4. Team persons are briefed and coached in presentation techniques as required
  5. Team management is regularly informed of arrangements and outcomes
  6. Promotional partner representatives are advised of interview details
Media persons are contacted and requirements negotiated

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Interview schedule and agenda are determined

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Material for interviews is researched and prepared

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Team persons are briefed and coached in presentation techniques as required

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Team management is regularly informed of arrangements and outcomes

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Promotional partner representatives are advised of interview details

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate publicity benefits

  1. Exposure statistics are obtained from media outlets
  2. Promotional partner feedback on media release and interview is obtained
  3. Data and feedback are analysed to assess effectiveness
  4. Outcomes are measured against media liaison budget and team objectives
Exposure statistics are obtained from media outlets

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Promotional partner feedback on media release and interview is obtained

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Data and feedback are analysed to assess effectiveness

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Outcomes are measured against media liaison budget and team objectives

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify team media requirements and limitations

  1. Desired outcomes of media liaison are identified in relation to team goals
  2. Limitations on information to be provided are identified
  3. Media liaison budget is developed
  4. Media outlets and persons are researched, and decision regarding choice of required media is made according to team requirements, ethical conduct, and promotional partner requirements
Desired outcomes of media liaison are identified in relation to team goals

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Limitations on information to be provided are identified

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Media liaison budget is developed

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Media outlets and persons are researched, and decision regarding choice of required media is made according to team requirements, ethical conduct, and promotional partner requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Prepare media information

  1. Type of media suitable for promotional strategy and team requirements is selected
  2. Specific media outlet information needs are researched
  3. Media needs and requests are considered in light of team objectives, confidentiality requirements and ethical issues
  4. Team information and performance statistics are researched and documented
  5. Suitable information is prepared for release
Type of media suitable for promotional strategy and team requirements is selected

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Specific media outlet information needs are researched

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Media needs and requests are considered in light of team objectives, confidentiality requirements and ethical issues

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Team information and performance statistics are researched and documented

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Suitable information is prepared for release

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Issue media information

  1. Media personnel are contacted and timing arrangements for release are agreed
  2. Team management approval is obtained and information provided to media outlet
  3. Promotional partner representatives are advised of release details
Media personnel are contacted and timing arrangements for release are agreed

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Team management approval is obtained and information provided to media outlet

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Promotional partner representatives are advised of release details

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Arrange media interviews

  1. Media persons are contacted and requirements negotiated
  2. Interview schedule and agenda are determined
  3. Material for interviews is researched and prepared
  4. Team persons are briefed and coached in presentation techniques as required
  5. Team management is regularly informed of arrangements and outcomes
  6. Promotional partner representatives are advised of interview details
Media persons are contacted and requirements negotiated

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Interview schedule and agenda are determined

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Material for interviews is researched and prepared

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Team persons are briefed and coached in presentation techniques as required

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Team management is regularly informed of arrangements and outcomes

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Promotional partner representatives are advised of interview details

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate publicity benefits

  1. Exposure statistics are obtained from media outlets
  2. Promotional partner feedback on media release and interview is obtained
  3. Data and feedback are analysed to assess effectiveness
  4. Outcomes are measured against media liaison budget and team objectives
Exposure statistics are obtained from media outlets

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Promotional partner feedback on media release and interview is obtained

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Data and feedback are analysed to assess effectiveness

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Outcomes are measured against media liaison budget and team objectives

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

Elements

Elements describe the essential outcomes.

Performance Criteria

Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold and italicised text is used, further information is detailed in the range of conditions section.

1. Identify team media requirements and limitations

1.1 Desired outcomes of media liaison are identified in relation to team goals

1.2 Limitations on information to be provided are identified

1.3 Media liaison budget is developed

1.4 Media outlets and persons are researched, and decision regarding choice of required media is made according to team requirements, ethical conduct, and promotional partner requirements

2. Prepare media information

2.1 Type of media suitable for promotional strategy and team requirements is selected

2.2 Specific media outlet information needs are researched

2.3 Media needs and requests are considered in light of team objectives, confidentiality requirements and ethical issues

2.4 Team information and performance statistics are researched and documented

2.5 Suitable information is prepared for release

3. Issue media information

3.1 Media personnel are contacted and timing arrangements for release are agreed

3.2 Team management approval is obtained and information provided to media outlet

3.3 Promotional partner representatives are advised of release details

4. Arrange media interviews

4.1 Media persons are contacted and requirements negotiated

4.2 Interview schedule and agenda are determined

4.3 Material for interviews is researched and prepared

4.4 Team persons are briefed and coached in presentation techniques as required

4.5 Team management is regularly informed of arrangements and outcomes

4.6 Promotional partner representatives are advised of interview details

5. Evaluate publicity benefits

5.1 Exposure statistics are obtained from media outlets

5.2 Promotional partner feedback on media release and interview is obtained

5.3 Data and feedback are analysed to assess effectiveness

5.4 Outcomes are measured against media liaison budget and team objectives

Required Skills and Knowledge

Elements

Elements describe the essential outcomes.

Performance Criteria

Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold and italicised text is used, further information is detailed in the range of conditions section.

1. Identify team media requirements and limitations

1.1 Desired outcomes of media liaison are identified in relation to team goals

1.2 Limitations on information to be provided are identified

1.3 Media liaison budget is developed

1.4 Media outlets and persons are researched, and decision regarding choice of required media is made according to team requirements, ethical conduct, and promotional partner requirements

2. Prepare media information

2.1 Type of media suitable for promotional strategy and team requirements is selected

2.2 Specific media outlet information needs are researched

2.3 Media needs and requests are considered in light of team objectives, confidentiality requirements and ethical issues

2.4 Team information and performance statistics are researched and documented

2.5 Suitable information is prepared for release

3. Issue media information

3.1 Media personnel are contacted and timing arrangements for release are agreed

3.2 Team management approval is obtained and information provided to media outlet

3.3 Promotional partner representatives are advised of release details

4. Arrange media interviews

4.1 Media persons are contacted and requirements negotiated

4.2 Interview schedule and agenda are determined

4.3 Material for interviews is researched and prepared

4.4 Team persons are briefed and coached in presentation techniques as required

4.5 Team management is regularly informed of arrangements and outcomes

4.6 Promotional partner representatives are advised of interview details

5. Evaluate publicity benefits

5.1 Exposure statistics are obtained from media outlets

5.2 Promotional partner feedback on media release and interview is obtained

5.3 Data and feedback are analysed to assess effectiveness

5.4 Outcomes are measured against media liaison budget and team objectives

Before competency can be determined, individuals must demonstrate they can perform the following according to the standards defined in this unit’s elements, performance criteria, range of conditions and foundation skills:

develop different media releases for three types of media

arrange two different media appearances of a motor sport team member, including two of the following:

radio

television

live appearance at a motor sport race event

guest speaker at a motor sport promotional event.

Individuals must be able to demonstrate knowledge of:

procedures for identifying team media requirements, including:

types of media suitable for motor sport

media outlet information needs

legislation and codes of practice relating to ethical advertising

procedures for developing media budgets

procedures for preparing media information, including researching and documenting team information and performance

media interview procedures, including:

appropriate presentation of team personnel

coaching techniques of team personnel

methods of evaluating media publicity, including:

interpreting media outlet exposure

obtaining, analysing and interpreting promotional partner feedback

measuring media publicity against team media budget and team objectives.

Range Statement

This section specifies work environments and conditions that may affect performance. Essential operating conditions that may be present (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) are included. Bold italicised wording, if used in the performance criteria, is detailed below.

Identification of limitations must include consideration of:

team requirements

confidentiality

ethical conduct

promotion partner requirements.

Suitable information must be:

clear and succinct

appropriate to target audience

targeted to team and media outlet needs

compliant with industry ethics.