The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Identify team media requirements and limitations
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Desired outcomes of media liaison are identified in relation to team goals Completed |
Evidence:
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Limitations on information to be provided are identified Completed |
Evidence:
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Media liaison budget is developed Completed |
Evidence:
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Media outlets and persons are researched, and decision regarding choice of required media is made according to team requirements, ethical conduct, and promotional partner requirements Completed |
Evidence:
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Prepare media information
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Type of media suitable for promotional strategy and team requirements is selected Completed |
Evidence:
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Specific media outlet information needs are researched Completed |
Evidence:
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Media needs and requests are considered in light of team objectives, confidentiality requirements and ethical issues Completed |
Evidence:
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Team information and performance statistics are researched and documented Completed |
Evidence:
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Suitable information is prepared for release Completed |
Evidence:
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Issue media information
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Media personnel are contacted and timing arrangements for release are agreed Completed |
Evidence:
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Team management approval is obtained and information provided to media outlet Completed |
Evidence:
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Promotional partner representatives are advised of release details Completed |
Evidence:
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Arrange media interviews
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Media persons are contacted and requirements negotiated Completed |
Evidence:
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Interview schedule and agenda are determined Completed |
Evidence:
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Material for interviews is researched and prepared Completed |
Evidence:
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Team persons are briefed and coached in presentation techniques as required Completed |
Evidence:
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Team management is regularly informed of arrangements and outcomes Completed |
Evidence:
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Promotional partner representatives are advised of interview details Completed |
Evidence:
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Evaluate publicity benefits
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Exposure statistics are obtained from media outlets Completed |
Evidence:
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Promotional partner feedback on media release and interview is obtained Completed |
Evidence:
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Data and feedback are analysed to assess effectiveness Completed |
Evidence:
|
Outcomes are measured against media liaison budget and team objectives Completed |
Evidence:
|
Identify team media requirements and limitations
|
|
Desired outcomes of media liaison are identified in relation to team goals Completed |
Evidence:
|
Limitations on information to be provided are identified Completed |
Evidence:
|
Media liaison budget is developed Completed |
Evidence:
|
Media outlets and persons are researched, and decision regarding choice of required media is made according to team requirements, ethical conduct, and promotional partner requirements Completed |
Evidence:
|
Prepare media information
|
|
Type of media suitable for promotional strategy and team requirements is selected Completed |
Evidence:
|
Specific media outlet information needs are researched Completed |
Evidence:
|
Media needs and requests are considered in light of team objectives, confidentiality requirements and ethical issues Completed |
Evidence:
|
Team information and performance statistics are researched and documented Completed |
Evidence:
|
Suitable information is prepared for release Completed |
Evidence:
|
Issue media information
|
|
Media personnel are contacted and timing arrangements for release are agreed Completed |
Evidence:
|
Team management approval is obtained and information provided to media outlet Completed |
Evidence:
|
Promotional partner representatives are advised of release details Completed |
Evidence:
|
Arrange media interviews
|
|
Media persons are contacted and requirements negotiated Completed |
Evidence:
|
Interview schedule and agenda are determined Completed |
Evidence:
|
Material for interviews is researched and prepared Completed |
Evidence:
|
Team persons are briefed and coached in presentation techniques as required Completed |
Evidence:
|
Team management is regularly informed of arrangements and outcomes Completed |
Evidence:
|
Promotional partner representatives are advised of interview details Completed |
Evidence:
|
Evaluate publicity benefits
|
|
Exposure statistics are obtained from media outlets Completed |
Evidence:
|
Promotional partner feedback on media release and interview is obtained Completed |
Evidence:
|
Data and feedback are analysed to assess effectiveness Completed |
Evidence:
|
Outcomes are measured against media liaison budget and team objectives Completed |
Evidence:
|