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Evidence Guide: BSBADV402 - Conduct pre-campaign testing

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

BSBADV402 - Conduct pre-campaign testing

What evidence can you provide to prove your understanding of each of the following citeria?

Plan pre-campaign testing

  1. Apply valid and reliable measurement tools for testing aspects of the advertisement
  2. Document expected outcomes and targets
  3. Select test group and timing of pilot advertisement in accordance with advertising brief
  4. Negotiate media placement in accordance with budgetary and scheduling requirements
Apply valid and reliable measurement tools for testing aspects of the advertisement

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Document expected outcomes and targets

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Select test group and timing of pilot advertisement in accordance with advertising brief

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Negotiate media placement in accordance with budgetary and scheduling requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Pilot advertisement

  1. Test advertisement in accordance with time and financial requirements of advertising brief and budgetary requirements
  2. Conduct data collection in accordance with requirements of evaluation tool/s and advertising brief
Test advertisement in accordance with time and financial requirements of advertising brief and budgetary requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Conduct data collection in accordance with requirements of evaluation tool/s and advertising brief

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Utilise pre-campaign test results

  1. Analyse test results for impact on advertising campaign
  2. Make changes to advertisement or media schedule, in response to pretest information, which meets requirements of advertiser
  3. Provide options for changes to advertisements and present to advertiser, if required
  4. Amend advertisements, where necessary, so they meet legal and ethical requirements
Analyse test results for impact on advertising campaign

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Make changes to advertisement or media schedule, in response to pretest information, which meets requirements of advertiser

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Provide options for changes to advertisements and present to advertiser, if required

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Amend advertisements, where necessary, so they meet legal and ethical requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1 Plan pre-campaign testing

1.1 Apply valid and reliable measurement tools for testing aspects of the advertisement

1.2 Document expected outcomes and targets

1.3 Select test group and timing of pilot advertisement in accordance with advertising brief

1.4 Negotiate media placement in accordance with budgetary and scheduling requirements

2 Pilot advertisement

2.1 Test advertisement in accordance with time and financial requirements of advertising brief and budgetary requirements

2.2 Conduct data collection in accordance with requirements of evaluation tool/s and advertising brief

3 Utilise pre-campaign test results

3.1 Analyse test results for impact on advertising campaign

3.2 Make changes to advertisement or media schedule, in response to pretest information, which meets requirements of advertiser

3.3 Provide options for changes to advertisements and present to advertiser, if required

3.4 Amend advertisements, where necessary, so they meet legal and ethical requirements

Required Skills and Knowledge

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1 Plan pre-campaign testing

1.1 Apply valid and reliable measurement tools for testing aspects of the advertisement

1.2 Document expected outcomes and targets

1.3 Select test group and timing of pilot advertisement in accordance with advertising brief

1.4 Negotiate media placement in accordance with budgetary and scheduling requirements

2 Pilot advertisement

2.1 Test advertisement in accordance with time and financial requirements of advertising brief and budgetary requirements

2.2 Conduct data collection in accordance with requirements of evaluation tool/s and advertising brief

3 Utilise pre-campaign test results

3.1 Analyse test results for impact on advertising campaign

3.2 Make changes to advertisement or media schedule, in response to pretest information, which meets requirements of advertiser

3.3 Provide options for changes to advertisements and present to advertiser, if required

3.4 Amend advertisements, where necessary, so they meet legal and ethical requirements