The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Evaluate advertising media budget
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Research and define media terminology Completed |
Evidence:
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Categorise media costs Completed |
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Calculate costings for selected media Completed |
Evidence:
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Investigate and calculate agency service fees Completed |
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Calculate electronic media rating points
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Determine reach and effective reach for each advertising media Completed |
Evidence:
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Determine and present identified qualitative and quantitative attributes of media Completed |
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Apply mathematical functions to advertising media tasks and problems
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Calculate percentage shares and variations Completed |
Evidence:
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Apply index numbers to a media situation Completed |
Evidence:
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Perform calculations on simple index numbers Completed |
Evidence:
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Calculate international currency conversions Completed |
Evidence:
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Calculate the mean, average and weighted average of selected media data Completed |
Evidence:
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Present media calculations
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Use electronic spreadsheets to perform media calculations Completed |
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Clearly present data on selected media Completed |
Evidence:
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