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Evidence Guide: BSBADV405 - Perform media calculations

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

BSBADV405 - Perform media calculations

What evidence can you provide to prove your understanding of each of the following citeria?

Evaluate advertising media budget

  1. Research and define media terminology
  2. Categorise media costs
  3. Calculate costings for selected media
  4. Investigate and calculate agency service fees
Research and define media terminology

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Categorise media costs

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Calculate costings for selected media

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Investigate and calculate agency service fees

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Calculate electronic media rating points

  1. Determine reach and effective reach for each advertising media
  2. Determine and present identified qualitative and quantitative attributes of media
Determine reach and effective reach for each advertising media

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Determine and present identified qualitative and quantitative attributes of media

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Apply mathematical functions to advertising media tasks and problems

  1. Calculate percentage shares and variations
  2. Apply index numbers to a media situation
  3. Perform calculations on simple index numbers
  4. Calculate international currency conversions
  5. Calculate the mean, average and weighted average of selected media data
Calculate percentage shares and variations

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Apply index numbers to a media situation

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Perform calculations on simple index numbers

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Calculate international currency conversions

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Calculate the mean, average and weighted average of selected media data

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Present media calculations

  1. Use electronic spreadsheets to perform media calculations
  2. Clearly present data on selected media
Use electronic spreadsheets to perform media calculations

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Clearly present data on selected media

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1 Evaluate advertising media budget

1.1 Research and define media terminology

1.2 Categorise media costs

1.3 Calculate costings for selected media

1.4 Investigate and calculate agency service fees

2 Calculate electronic media rating points

2.1 Determine reach and effective reach for each advertising media

2.2 Determine and present identified qualitative and quantitative attributes of media

3 Apply mathematical functions to advertising media tasks and problems

3.1 Calculate percentage shares and variations

3.2 Apply index numbers to a media situation

3.3 Perform calculations on simple index numbers

3.4 Calculate international currency conversions

3.5 Calculate the mean, average and weighted average of selected media data

4 Present media calculations

4.1 Use electronic spreadsheets to perform media calculations

4.2 Clearly present data on selected media

Required Skills and Knowledge

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1 Evaluate advertising media budget

1.1 Research and define media terminology

1.2 Categorise media costs

1.3 Calculate costings for selected media

1.4 Investigate and calculate agency service fees

2 Calculate electronic media rating points

2.1 Determine reach and effective reach for each advertising media

2.2 Determine and present identified qualitative and quantitative attributes of media

3 Apply mathematical functions to advertising media tasks and problems

3.1 Calculate percentage shares and variations

3.2 Apply index numbers to a media situation

3.3 Perform calculations on simple index numbers

3.4 Calculate international currency conversions

3.5 Calculate the mean, average and weighted average of selected media data

4 Present media calculations

4.1 Use electronic spreadsheets to perform media calculations

4.2 Clearly present data on selected media