The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Evaluate media software tool options
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| Compare and contrast characteristics and specific functions of media software tools when developing a media plan Completed |
Evidence:
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| Evaluate advantages and disadvantages of media software tools that could be used to perform media tasks Completed |
Evidence:
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| Contrast and evaluate functions of media software tools to perform media analysis and processing tasks Completed |
Evidence:
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| Generate media recommendations which meet advertiser’s requirements Completed |
Evidence:
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Use media software tools to perform media tasks
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| Use media software to segment target audience Completed |
Evidence:
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| Ensure program demographics match marketing objectives Completed |
Evidence:
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| Analyse radio and television survey data and logs to determine most appropriate media placements Completed |
Evidence:
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Analyse campaign performance
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| Evaluate media performance results by channel, program and day of the week to determine performance against desired marketing objectives Completed |
Evidence:
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| Compare media performance against expected demographics by program and time slot Completed |
Evidence:
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| Present campaign performance results to advertiser Completed |
Evidence:
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