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Evidence Guide: BSBADV407A - Apply media analysis and processing tools

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

BSBADV407A - Apply media analysis and processing tools

What evidence can you provide to prove your understanding of each of the following citeria?

Evaluate media software tool options

  1. Compare and contrast the characteristics and specific functions of media software tools when developing a media plan
  2. Evaluate the advantages and disadvantages of media software tools that could be used to perform media tasks
  3. Contrast and evaluate the functions of media software tools to perform media analysis and processing tasks
  4. Generate media recommendations which meet advertiser's requirements
Compare and contrast the characteristics and specific functions of media software tools when developing a media plan

Completed
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Evaluate the advantages and disadvantages of media software tools that could be used to perform media tasks

Completed
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Contrast and evaluate the functions of media software tools to perform media analysis and processing tasks

Completed
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Generate media recommendations which meet advertiser's requirements

Completed
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Use media software tools to perform media tasks

  1. Use media software to segment target audience
  2. Ensure program demographics match marketing objectives
  3. Analyse radio and television survey data and logs to determine most appropriate media placements
Use media software to segment target audience

Completed
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Ensure program demographics match marketing objectives

Completed
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Analyse radio and television survey data and logs to determine most appropriate media placements

Completed
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Analyse campaign performance

  1. Evaluate media performance results by channels, programs and days of the week to determine performance against desired marketing objectives
  2. Compare media performance against expected demographics by program and time periods
  3. Present campaign performance results to advertiser
Evaluate media performance results by channels, programs and days of the week to determine performance against desired marketing objectives

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Compare media performance against expected demographics by program and time periods

Completed
Date:

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Present campaign performance results to advertiser

Completed
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Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

evaluation and application of relevant media software options to perform media analysis tasks for at least one advertising campaign

analysis and presentation of media performance for at least one advertising campaign.

Context of and specific resources for assessment

Assessment must ensure:

access to an actual workplace or simulated environment

access to office equipment and resources.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

analysis of responses to case studies and scenarios

demonstration of the use of media software

direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate

oral or written questioning to assess knowledge of the advantages and disadvantages of specific software to perform media tasks

observation of presentation of campaign performance results to advertiser

evaluation of media performance results.

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:

BSBADV405A Perform media calculations

BSBADV406A Buy and monitor media.

Required Skills and Knowledge

Required skills

literacy skills to read and interpret advertising briefs, to analyse data and to write reports

numeracy skills to evaluate quantitative figures generated by media reports

presentation skills to present findings of campaign performance

research and data collection skills to analyse media performance data and information

technology skills to apply functions of media software to perform media tasks.

Required knowledge

data processing methods and analysis techniques

industry products/services

organisational structure/s, roles and responsibilities

principles, advantages, disadvantages and applications of specific software to perform media tasks

identification and overview knowledge of key provisions of relevant legislation from all levels of government that affects business operations, codes of practice and national standards, such as:

anti-discrimination legislation

consumer protection laws

copyright legislation

ethical principles

fair trading laws

privacy laws

Trades Practices Act.

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Characteristics may include how media software tools:

evaluate media plans

perform media tasks

reach audiences

Media software tools may include:

Adequest eTAM

AdSystems

Asteriod

BCC/TSS

MaxMedia

Media Advisor

Media Wise Optimiser

Panorama

Prodigy

Radioscope

TeleMinute

Web Ratings

Functions may include:

analyse media performance data

conduct statistical analyses

develop media plans

Demographics may include:

age

income

marital status

education level