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Evidence Guide: BSBADV408 - Review advertising media options

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

BSBADV408 - Review advertising media options

What evidence can you provide to prove your understanding of each of the following citeria?

Research advertising media options

  1. Clarify advertising media options for review, and record scope of review
  2. Identify local, state or territory, national and international networks for advertising professionals
  3. Identify other sources of information about advertising media options
  4. Select research strategy suitable to the topic
  5. Consult with relevant personnel
  6. Undertake research into a range of advertising media options for product or service
  7. Critically analyse strengths and weaknesses of each option
Clarify advertising media options for review, and record scope of review

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify local, state or territory, national and international networks for advertising professionals

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify other sources of information about advertising media options

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Select research strategy suitable to the topic

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Consult with relevant personnel

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Undertake research into a range of advertising media options for product or service

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Critically analyse strengths and weaknesses of each option

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Review policy and procedures frameworks

  1. Locate and review policies and procedures relevant to advertising media options being researched
  2. Review legislation, regulations, standards and ethical requirements that apply to advertising media options
Locate and review policies and procedures relevant to advertising media options being researched

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Review legislation, regulations, standards and ethical requirements that apply to advertising media options

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Report research outcomes

  1. Collate, analyse and record key findings of review as they relate to advertising
  2. Compile report on research outcomes
  3. Develop recommendations for advertising media options suitable for product or service
  4. Present report in agreed format to relevant personnel
Collate, analyse and record key findings of review as they relate to advertising

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Compile report on research outcomes

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop recommendations for advertising media options suitable for product or service

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Present report in agreed format to relevant personnel

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1 Research advertising media options

1.1 Clarify advertising media options for review, and record scope of review

1.2 Identify local, state or territory, national and international networks for advertising professionals

1.3 Identify other sources of information about advertising media options

1.4 Select research strategy suitable to the topic

1.5 Consult with relevant personnel

1.6 Undertake research into a range of advertising media options for product or service

1.7 Critically analyse strengths and weaknesses of each option

2 Review policy and procedures frameworks

2.1 Locate and review policies and procedures relevant to advertising media options being researched

2.2 Review legislation, regulations, standards and ethical requirements that apply to advertising media options

3 Report research outcomes

3.1 Collate, analyse and record key findings of review as they relate to advertising

3.2 Compile report on research outcomes

3.3 Develop recommendations for advertising media options suitable for product or service

3.4 Present report in agreed format to relevant personnel

Required Skills and Knowledge

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1 Research advertising media options

1.1 Clarify advertising media options for review, and record scope of review

1.2 Identify local, state or territory, national and international networks for advertising professionals

1.3 Identify other sources of information about advertising media options

1.4 Select research strategy suitable to the topic

1.5 Consult with relevant personnel

1.6 Undertake research into a range of advertising media options for product or service

1.7 Critically analyse strengths and weaknesses of each option

2 Review policy and procedures frameworks

2.1 Locate and review policies and procedures relevant to advertising media options being researched

2.2 Review legislation, regulations, standards and ethical requirements that apply to advertising media options

3 Report research outcomes

3.1 Collate, analyse and record key findings of review as they relate to advertising

3.2 Compile report on research outcomes

3.3 Develop recommendations for advertising media options suitable for product or service

3.4 Present report in agreed format to relevant personnel