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Evidence Guide: BSBADV503 - Coordinate advertising research

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

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BSBADV503 - Coordinate advertising research

What evidence can you provide to prove your understanding of each of the following citeria?

Assess advertising research requirements

  1. Analyse information about consumer, product and market environment to identify and justify need for further research
  2. Assess creative concepts to determine and justify need for concept testing
  3. Assess media options and scheduling to determine and substantiate need for media research
  4. Identify and assess legal, ethical and cultural considerations for advertising research to determine their impact on research methods
Analyse information about consumer, product and market environment to identify and justify need for further research

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assess creative concepts to determine and justify need for concept testing

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assess media options and scheduling to determine and substantiate need for media research

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify and assess legal, ethical and cultural considerations for advertising research to determine their impact on research methods

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Select research method/s

  1. Confirm research budget and timeframe in selecting appropriate research method/s
  2. Assess capacity of primary and secondary research methods to provide required information
  3. Select pretest advertising method/s most likely to provide required information on time and within budget
  4. Prepare research brief specifying research objectives and method/s, budget, time, schedule and reporting requirements
Confirm research budget and timeframe in selecting appropriate research method/s

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assess capacity of primary and secondary research methods to provide required information

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Select pretest advertising method/s most likely to provide required information on time and within budget

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Prepare research brief specifying research objectives and method/s, budget, time, schedule and reporting requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Utilise advertising research findings

  1. Analyse research results using appropriate techniques to identify findings and impact on advertising strategies, budgets and timelines
  2. Adjust advertising strategies, budgets and timelines to reflect research findings
  3. Revise advertising strategies to meet legal and ethical requirements, and requirements of advertiser
Analyse research results using appropriate techniques to identify findings and impact on advertising strategies, budgets and timelines

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Adjust advertising strategies, budgets and timelines to reflect research findings

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Revise advertising strategies to meet legal and ethical requirements, and requirements of advertiser

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1 Assess advertising research requirements

1.1 Analyse information about consumer, product and market environment to identify and justify need for further research

1.2 Assess creative concepts to determine and justify need for concept testing

1.3 Assess media options and scheduling to determine and substantiate need for media research

1.4 Identify and assess legal, ethical and cultural considerations for advertising research to determine their impact on research methods

2 Select research method/s

2.1 Confirm research budget and timeframe in selecting appropriate research method/s

2.2 Assess capacity of primary and secondary research methods to provide required information

2.3 Select pretest advertising method/s most likely to provide required information on time and within budget

2.4 Prepare research brief specifying research objectives and method/s, budget, time, schedule and reporting requirements

3 Utilise advertising research findings

3.1 Analyse research results using appropriate techniques to identify findings and impact on advertising strategies, budgets and timelines

3.2 Adjust advertising strategies, budgets and timelines to reflect research findings

3.3 Revise advertising strategies to meet legal and ethical requirements, and requirements of advertiser

Required Skills and Knowledge

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1 Assess advertising research requirements

1.1 Analyse information about consumer, product and market environment to identify and justify need for further research

1.2 Assess creative concepts to determine and justify need for concept testing

1.3 Assess media options and scheduling to determine and substantiate need for media research

1.4 Identify and assess legal, ethical and cultural considerations for advertising research to determine their impact on research methods

2 Select research method/s

2.1 Confirm research budget and timeframe in selecting appropriate research method/s

2.2 Assess capacity of primary and secondary research methods to provide required information

2.3 Select pretest advertising method/s most likely to provide required information on time and within budget

2.4 Prepare research brief specifying research objectives and method/s, budget, time, schedule and reporting requirements

3 Utilise advertising research findings

3.1 Analyse research results using appropriate techniques to identify findings and impact on advertising strategies, budgets and timelines

3.2 Adjust advertising strategies, budgets and timelines to reflect research findings

3.3 Revise advertising strategies to meet legal and ethical requirements, and requirements of advertiser