The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Plan an advertising campaign presentation
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Presentation approach is planned and documented Completed |
Evidence:
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Presentation format and delivery method/s are chosen to suit the campaign media and message, the client, the location, the resources and the personnel needed Completed |
Evidence:
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The presentation format allows full information to be provided and meets the requirements of the advertisement/s to be presented Completed |
Evidence:
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The presentation timetable provides opportunities for the client to question and clarify reasons for content and timing decisions and to provide feedback and suggestions Completed |
Evidence:
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Prepare for an advertising campaign presentation
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Presentation materials are prepared that suit the format, the purpose of the presentation and the client Completed |
Evidence:
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Personnel are identified and briefed on the purpose of the presentation and their role/responsibilities in it Completed |
Evidence:
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Equipment and resources are arranged in accordance with the requirements of the creative elements of the presentation Completed |
Evidence:
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Presentation is scheduled to meet the requirements of the client, any other personnel needed and the location Completed |
Evidence:
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Deliver an advertising campaign presentation
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The campaign proposition is introduced to the client and reasons for decisions on the focus, media, appeal and timing of advertisements are provided Completed |
Evidence:
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The central idea is presented to the client along with the creative technique/s chosen to express it Completed |
Evidence:
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The presentation includes reasons for creative choices and shows how the central idea and its presentation will achieve the client's advertising objectives for the product or service Completed |
Evidence:
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Persuasive communication techniques are used to secure the client's interest Completed |
Evidence:
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Non verbal and verbal communication of the client is monitored and the presentation is adjusted in response to requests for additional information or explanation Completed |
Evidence:
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The presentation provides time for the client to consider the campaign proposition and provide feedback Completed |
Evidence:
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Act on feedback from advertising campaign presentation
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Client response to the advertising presentation is analysed and adjustments suggested Completed |
Evidence:
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Changes are negotiated to the campaign in response to the client's feedback, that continue to meet advertising objectives and budget requirements Completed |
Evidence:
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Campaign is adjusted to meet client needs Completed |
Evidence:
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Adjusted campaign meets legal and ethical requirements Completed |
Evidence:
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