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Evidence Guide: BSBADV509 - Create mass print media advertisements

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

BSBADV509 - Create mass print media advertisements

What evidence can you provide to prove your understanding of each of the following citeria?

Interpret creative brief

  1. Confirm central idea or creative concept, technique/s for expressing the idea/concept and mass print media to be used
  2. Identify and check advertising content and supporting information for accuracy and completeness
  3. Confirm time, schedule and budget requirements for creating the advertisement/s
  4. Identify legal and ethical constraints
Confirm central idea or creative concept, technique/s for expressing the idea/concept and mass print media to be used

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Identify and check advertising content and supporting information for accuracy and completeness

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Confirm time, schedule and budget requirements for creating the advertisement/s

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Identify legal and ethical constraints

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Create mass print media advertisement

  1. Determine and produce elements of a print advertisement to communicate required image, features and benefits of product or service
  2. Size and position each element of print advertisement to achieve balance and focus for the advertisement
  3. Ensure typeface selections suit the product and central idea of the advertisement, and layout balances white space and margins
  4. Ensure layout of advertisement unifies elements, attracts the reader to the focal point and guides reading sequence
  5. Ensure advertisement meets requirements of advertising brief and legal and ethical requirements
Determine and produce elements of a print advertisement to communicate required image, features and benefits of product or service

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Size and position each element of print advertisement to achieve balance and focus for the advertisement

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Ensure typeface selections suit the product and central idea of the advertisement, and layout balances white space and margins

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Ensure layout of advertisement unifies elements, attracts the reader to the focal point and guides reading sequence

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Ensure advertisement meets requirements of advertising brief and legal and ethical requirements

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1 Interpret creative brief

1.1 Confirm central idea or creative concept, technique/s for expressing the idea/concept and mass print media to be used

1.2 Identify and check advertising content and supporting information for accuracy and completeness

1.3 Confirm time, schedule and budget requirements for creating the advertisement/s

1.4 Identify legal and ethical constraints

2 Create mass print media advertisement

2.1 Determine and produce elements of a print advertisement to communicate required image, features and benefits of product or service

2.2 Size and position each element of print advertisement to achieve balance and focus for the advertisement

2.3 Ensure typeface selections suit the product and central idea of the advertisement, and layout balances white space and margins

2.4 Ensure layout of advertisement unifies elements, attracts the reader to the focal point and guides reading sequence

2.5 Ensure advertisement meets requirements of advertising brief and legal and ethical requirements

Required Skills and Knowledge

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1 Interpret creative brief

1.1 Confirm central idea or creative concept, technique/s for expressing the idea/concept and mass print media to be used

1.2 Identify and check advertising content and supporting information for accuracy and completeness

1.3 Confirm time, schedule and budget requirements for creating the advertisement/s

1.4 Identify legal and ethical constraints

2 Create mass print media advertisement

2.1 Determine and produce elements of a print advertisement to communicate required image, features and benefits of product or service

2.2 Size and position each element of print advertisement to achieve balance and focus for the advertisement

2.3 Ensure typeface selections suit the product and central idea of the advertisement, and layout balances white space and margins

2.4 Ensure layout of advertisement unifies elements, attracts the reader to the focal point and guides reading sequence

2.5 Ensure advertisement meets requirements of advertising brief and legal and ethical requirements