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Evidence Guide: BSBADV510 - Create mass electronic media advertisements

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

BSBADV510 - Create mass electronic media advertisements

What evidence can you provide to prove your understanding of each of the following citeria?

Interpret creative brief

  1. Confirm central idea or creative concept, technique/s for expressing the idea/concept and mass electronic media to be used
  2. Identify and check advertising content and supporting information for accuracy and completeness
  3. Confirm time, schedule and budget requirements for creating the advertisement/s
  4. Identify legal and ethical constraints
Confirm central idea or creative concept, technique/s for expressing the idea/concept and mass electronic media to be used

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify and check advertising content and supporting information for accuracy and completeness

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Confirm time, schedule and budget requirements for creating the advertisement/s

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify legal and ethical constraints

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Create radio advertisement

  1. Determine length, pace and format for radio advertisement in accordance with the creative brief and allocated budget
  2. Determine content of opening, middle and close of radio advertisement to create impact, introduce central idea, provide support for key product benefits, and provide information to facilitate consumer action
  3. Prepare scripts to meet requirements of producer and performer/s and the allotted time
  4. Ensure radio advertisement meets requirements of the advertising brief and that it meets legal and ethical requirements
Determine length, pace and format for radio advertisement in accordance with the creative brief and allocated budget

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Determine content of opening, middle and close of radio advertisement to create impact, introduce central idea, provide support for key product benefits, and provide information to facilitate consumer action

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Prepare scripts to meet requirements of producer and performer/s and the allotted time

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Ensure radio advertisement meets requirements of the advertising brief and that it meets legal and ethical requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Create television or cinema advertisement

  1. Determine length, pace and format for advertisement in accordance with the creative brief and allocated budget
  2. Prepare scripts and storyboards to record visual plan and identify creative elements that meet requirements of the creative brief
  3. Ensure advertisement attracts attention and sustains interest through coordination of action and motion visual effects, with audio to support visual image/s
  4. Ensure advertisement meets requirements of the advertising brief and legal and ethical requirements
Determine length, pace and format for advertisement in accordance with the creative brief and allocated budget

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Prepare scripts and storyboards to record visual plan and identify creative elements that meet requirements of the creative brief

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Ensure advertisement attracts attention and sustains interest through coordination of action and motion visual effects, with audio to support visual image/s

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Ensure advertisement meets requirements of the advertising brief and legal and ethical requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Create internet, web or podcast advertisement

  1. Determine and produce copy and design elements to communicate required image, features and benefits of product or service
  2. Size and position each element of advertisement to achieve balance and focus for the advertisement
  3. Ensure typeface selections suit the product and central idea of the advertisement, and layout balances white space and margins
  4. Design site map, navigation buttons, frames and multiple pages for ease of use
  5. Ensure sound, animation and graphics do not distract from the content of the advertisement
  6. Ensure advertisement meets requirements of the advertising brief and legal and ethical requirements
Determine and produce copy and design elements to communicate required image, features and benefits of product or service

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Size and position each element of advertisement to achieve balance and focus for the advertisement

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Ensure typeface selections suit the product and central idea of the advertisement, and layout balances white space and margins

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Design site map, navigation buttons, frames and multiple pages for ease of use

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Ensure sound, animation and graphics do not distract from the content of the advertisement

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Ensure advertisement meets requirements of the advertising brief and legal and ethical requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1 Interpret creative brief

1.1 Confirm central idea or creative concept, technique/s for expressing the idea/concept and mass electronic media to be used

1.2 Identify and check advertising content and supporting information for accuracy and completeness

1.3 Confirm time, schedule and budget requirements for creating the advertisement/s

1.4 Identify legal and ethical constraints

2 Create radio advertisement

2.1 Determine length, pace and format for radio advertisement in accordance with the creative brief and allocated budget

2.2 Determine content of opening, middle and close of radio advertisement to create impact, introduce central idea, provide support for key product benefits, and provide information to facilitate consumer action

2.3 Prepare scripts to meet requirements of producer and performer/s and the allotted time

2.4 Ensure radio advertisement meets requirements of the advertising brief and that it meets legal and ethical requirements

3 Create television or cinema advertisement

3.1 Determine length, pace and format for advertisement in accordance with the creative brief and allocated budget

3.2 Prepare scripts and storyboards to record visual plan and identify creative elements that meet requirements of the creative brief

3.3 Ensure advertisement attracts attention and sustains interest through coordination of action and motion visual effects, with audio to support visual image/s

3.4 Ensure advertisement meets requirements of the advertising brief and legal and ethical requirements

4 Create internet, web or podcast advertisement

4.1 Determine and produce copy and design elements to communicate required image, features and benefits of product or service

4.2 Size and position each element of advertisement to achieve balance and focus for the advertisement

4.3 Ensure typeface selections suit the product and central idea of the advertisement, and layout balances white space and margins

4.4 Design site map, navigation buttons, frames and multiple pages for ease of use

4.5 Ensure sound, animation and graphics do not distract from the content of the advertisement

4.6 Ensure advertisement meets requirements of the advertising brief and legal and ethical requirements

Required Skills and Knowledge

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1 Interpret creative brief

1.1 Confirm central idea or creative concept, technique/s for expressing the idea/concept and mass electronic media to be used

1.2 Identify and check advertising content and supporting information for accuracy and completeness

1.3 Confirm time, schedule and budget requirements for creating the advertisement/s

1.4 Identify legal and ethical constraints

2 Create radio advertisement

2.1 Determine length, pace and format for radio advertisement in accordance with the creative brief and allocated budget

2.2 Determine content of opening, middle and close of radio advertisement to create impact, introduce central idea, provide support for key product benefits, and provide information to facilitate consumer action

2.3 Prepare scripts to meet requirements of producer and performer/s and the allotted time

2.4 Ensure radio advertisement meets requirements of the advertising brief and that it meets legal and ethical requirements

3 Create television or cinema advertisement

3.1 Determine length, pace and format for advertisement in accordance with the creative brief and allocated budget

3.2 Prepare scripts and storyboards to record visual plan and identify creative elements that meet requirements of the creative brief

3.3 Ensure advertisement attracts attention and sustains interest through coordination of action and motion visual effects, with audio to support visual image/s

3.4 Ensure advertisement meets requirements of the advertising brief and legal and ethical requirements

4 Create internet, web or podcast advertisement

4.1 Determine and produce copy and design elements to communicate required image, features and benefits of product or service

4.2 Size and position each element of advertisement to achieve balance and focus for the advertisement

4.3 Ensure typeface selections suit the product and central idea of the advertisement, and layout balances white space and margins

4.4 Design site map, navigation buttons, frames and multiple pages for ease of use

4.5 Ensure sound, animation and graphics do not distract from the content of the advertisement

4.6 Ensure advertisement meets requirements of the advertising brief and legal and ethical requirements