Critical Aspects of Evidence
Integrated demonstration of all elements of competency and their performance criteria
Evidence that advertising content and focus in the completed brief meet the advertiser's requirements
Reasons for choice of advertising pitch or appeal and supporting information to be provided
Underpinning Knowledge*
* At this level the learner must demonstrate understanding of specialised knowledge with depth in some areas.
Relevant legislation from all levels of government that affects business operation, especially in regard to Occupational Health and Safety and environmental issues, equal opportunity, industrial relations and anti-discrimination
Organisations products or services
Organisation's budget
Consumer behaviour
Purposes of advertising and advertising briefs
Influences on buyer behaviour
Budgets
Schedules
Legal and ethical requirements
Underpinning Skills
Literacy skills to identify company and product information, to write in a range of styles for different audiences and to interpret legal requirements, company policies and procedures
Communication including questioning, clarifying and reporting
Numeracy skills for budgeting
Project planning skills for identifying timelines and allocating tasks
Ability to relate to people from a range of social, cultural and ethnic backgrounds and physical and mental abilities
Resource Implications
The learner and trainer should have access to appropriate documentation and resources normally used in the workplace
Consistency of Performance
In order to achieve consistency of performance, evidence should be collected over a set period of time which is sufficient to include dealings with an appropriate range and variety of situations
Context/s of Assessment
Competency is demonstrated by performance of all stated criteria, including paying particular attention to the critical aspects and the knowledge and skills elaborated in the Evidence Guide, and within the scope as defined by the Range Statement
Assessment must take account of the endorsed assessment guidelines in the Business Services Training Package
Assessment of performance requirements in this unit should be undertaken in an actual workplace or simulated environment
Assessment should reinforce the integration of the key competencies and the business services common competencies for the particular AQF level. Refer to the Key Competency Levels at the end of this unit
Key Competency Levels
Collecting, analysing and organising information - Collecting information from the advertiser, analysing it to identify the key characteristics to be exploited through advertising, and organising it into a comprehensive brief for others to use
Communicating ideas and information - to prepare an advertising brief that communicates ideas and information to the advertiser and the creative team who will develop the advertisement
Planning and organising activities - to prepare a schedule of activities as part of the advertising brief
Working with teams and others - to confirm requirements with the advertiser and work consultatively to develop the brief to meet those needs
Using mathematical ideas and techniques - to develop a budget for the overall advertising and creative brief
Solving problems - Identifying problems (and opportunities) for the product / service and suggesting a solution through advertising
Using technology - if necessary, to record and present the advertising brief
Please refer to the Assessment Guidelines for advice on how to use the Key Competencies
Critical Aspects of Evidence
Integrated demonstration of all elements of competency and their performance criteria
Evidence that advertising content and focus in the completed brief meet the advertiser's requirements
Reasons for choice of advertising pitch or appeal and supporting information to be provided
Underpinning Knowledge*
* At this level the learner must demonstrate understanding of specialised knowledge with depth in some areas.
Relevant legislation from all levels of government that affects business operation, especially in regard to Occupational Health and Safety and environmental issues, equal opportunity, industrial relations and anti-discrimination
Organisations products or services
Organisation's budget
Consumer behaviour
Purposes of advertising and advertising briefs
Influences on buyer behaviour
Budgets
Schedules
Legal and ethical requirements
Underpinning Skills
Literacy skills to identify company and product information, to write in a range of styles for different audiences and to interpret legal requirements, company policies and procedures
Communication including questioning, clarifying and reporting
Numeracy skills for budgeting
Project planning skills for identifying timelines and allocating tasks
Ability to relate to people from a range of social, cultural and ethnic backgrounds and physical and mental abilities
Resource Implications
The learner and trainer should have access to appropriate documentation and resources normally used in the workplace
Consistency of Performance
In order to achieve consistency of performance, evidence should be collected over a set period of time which is sufficient to include dealings with an appropriate range and variety of situations
Context/s of Assessment
Competency is demonstrated by performance of all stated criteria, including paying particular attention to the critical aspects and the knowledge and skills elaborated in the Evidence Guide, and within the scope as defined by the Range Statement
Assessment must take account of the endorsed assessment guidelines in the Business Services Training Package
Assessment of performance requirements in this unit should be undertaken in an actual workplace or simulated environment
Assessment should reinforce the integration of the key competencies and the business services common competencies for the particular AQF level. Refer to the Key Competency Levels at the end of this unit
Key Competency Levels
Collecting, analysing and organising information - Collecting information from the advertiser, analysing it to identify the key characteristics to be exploited through advertising, and organising it into a comprehensive brief for others to use
Communicating ideas and information - to prepare an advertising brief that communicates ideas and information to the advertiser and the creative team who will develop the advertisement
Planning and organising activities - to prepare a schedule of activities as part of the advertising brief
Working with teams and others - to confirm requirements with the advertiser and work consultatively to develop the brief to meet those needs
Using mathematical ideas and techniques - to develop a budget for the overall advertising and creative brief
Solving problems - Identifying problems (and opportunities) for the product / service and suggesting a solution through advertising
Using technology - if necessary, to record and present the advertising brief
Please refer to the Assessment Guidelines for advice on how to use the Key Competencies