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Evidence Guide: BSBADV602 - Develop an advertising campaign

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

BSBADV602 - Develop an advertising campaign

What evidence can you provide to prove your understanding of each of the following citeria?

Define campaign objectives

  1. Clarify advertiser’s purpose and objectives from the advertising brief and use these to set objectives for the advertising campaign
  2. State campaign objectives in measurable terms and identify nature and extent of what advertising is to accomplish
  3. Ensure campaign objectives are feasible, given constraints of time, budget, product and market factors
  4. Ensure campaign objectives take into consideration factors which may affect consumer responses
  5. Ensure campaign objectives meet legal and ethical requirements
Clarify advertiser’s purpose and objectives from the advertising brief and use these to set objectives for the advertising campaign

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

State campaign objectives in measurable terms and identify nature and extent of what advertising is to accomplish

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Ensure campaign objectives are feasible, given constraints of time, budget, product and market factors

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Ensure campaign objectives take into consideration factors which may affect consumer responses

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Ensure campaign objectives meet legal and ethical requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Prepare advertising budget

  1. Assess and specify research resource requirements for the advertising campaign
  2. Assess and specify resource requirements for range of media options, creative and production services
  3. Justify resources allocated to each component of advertising campaign and ensure they are sufficient, in relative terms, to achieve campaign objectives
  4. Ensure overall budget meets requirements of the advertising brief
Assess and specify research resource requirements for the advertising campaign

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assess and specify resource requirements for range of media options, creative and production services

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Justify resources allocated to each component of advertising campaign and ensure they are sufficient, in relative terms, to achieve campaign objectives

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Ensure overall budget meets requirements of the advertising brief

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop schedule for proposed advertising activities

  1. Confirm campaign length and timing from the advertising brief
  2. Identify service providers with required expertise and negotiate their costs and availability
  3. Base the choice of service providers on merit and value for money and ensure selection meets legal and ethical requirements
  4. Ensure time allowed in schedule to meet creative, media and production requirements is sufficient to achieve advertising objectives
  5. Include milestones for monitoring progress and expenditure against budget, and for evaluating campaign effectiveness in the schedule
Confirm campaign length and timing from the advertising brief

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify service providers with required expertise and negotiate their costs and availability

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Base the choice of service providers on merit and value for money and ensure selection meets legal and ethical requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Ensure time allowed in schedule to meet creative, media and production requirements is sufficient to achieve advertising objectives

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Include milestones for monitoring progress and expenditure against budget, and for evaluating campaign effectiveness in the schedule

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1 Define campaign objectives

1.1 Clarify advertiser’s purpose and objectives from the advertising brief and use these to set objectives for the advertising campaign

1.2 State campaign objectives in measurable terms and identify nature and extent of what advertising is to accomplish

1.3 Ensure campaign objectives are feasible, given constraints of time, budget, product and market factors

1.4 Ensure campaign objectives take into consideration factors which may affect consumer responses

1.5 Ensure campaign objectives meet legal and ethical requirements

2 Prepare advertising budget

2.1 Assess and specify research resource requirements for the advertising campaign

2.2 Assess and specify resource requirements for range of media options, creative and production services

2.3 Justify resources allocated to each component of advertising campaign and ensure they are sufficient, in relative terms, to achieve campaign objectives

2.4 Ensure overall budget meets requirements of the advertising brief

3 Develop schedule for proposed advertising activities

3.1 Confirm campaign length and timing from the advertising brief

3.2 Identify service providers with required expertise and negotiate their costs and availability

3.3 Base the choice of service providers on merit and value for money and ensure selection meets legal and ethical requirements

3.4 Ensure time allowed in schedule to meet creative, media and production requirements is sufficient to achieve advertising objectives

3.5 Include milestones for monitoring progress and expenditure against budget, and for evaluating campaign effectiveness in the schedule

Required Skills and Knowledge

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1 Define campaign objectives

1.1 Clarify advertiser’s purpose and objectives from the advertising brief and use these to set objectives for the advertising campaign

1.2 State campaign objectives in measurable terms and identify nature and extent of what advertising is to accomplish

1.3 Ensure campaign objectives are feasible, given constraints of time, budget, product and market factors

1.4 Ensure campaign objectives take into consideration factors which may affect consumer responses

1.5 Ensure campaign objectives meet legal and ethical requirements

2 Prepare advertising budget

2.1 Assess and specify research resource requirements for the advertising campaign

2.2 Assess and specify resource requirements for range of media options, creative and production services

2.3 Justify resources allocated to each component of advertising campaign and ensure they are sufficient, in relative terms, to achieve campaign objectives

2.4 Ensure overall budget meets requirements of the advertising brief

3 Develop schedule for proposed advertising activities

3.1 Confirm campaign length and timing from the advertising brief

3.2 Identify service providers with required expertise and negotiate their costs and availability

3.3 Base the choice of service providers on merit and value for money and ensure selection meets legal and ethical requirements

3.4 Ensure time allowed in schedule to meet creative, media and production requirements is sufficient to achieve advertising objectives

3.5 Include milestones for monitoring progress and expenditure against budget, and for evaluating campaign effectiveness in the schedule