Critical Aspects of Evidence
Integrated demonstration of all elements of competency and their performance criteria
Supporting reasons for decisions regarding the central idea, budget and time allocations to be included
Underpinning Knowledge*
* At this level the learner must demonstrate understanding of specialised knowledge with depth in some areas.
Relevant legislation from all levels of government that affects business operation, especially in regard to Occupational Health and Safety and environmental issues, equal opportunity, industrial relations and anti-discrimination
Organisation's products or services
Organisation's budget
Purposes of advertising
Different advertising approaches for different markets
Types of advertising objectives and the strategies to address them
Advertising briefs
Consumer behaviour
Influences on buyer behaviour
Legal and ethical requirements
Underpinning Skills
Literacy skills to identify company and product information, write in a range of styles for different audiences and interpret legal requirements, company policies and procedures
Communication including questioning, clarifying and reporting
Numeracy skills for budgeting and scheduling
Project planning skills for identifying timelines and allocating tasks
Ability to relate to people from a range of social, cultural and ethnic backgrounds and physical and mental abilities
Resource Implications
The learner and trainer should have access to appropriate documentation and resources normally used in the workplace
Consistency of Performance
In order to achieve consistency of performance, evidence should be collected over a set period of time which is sufficient to include dealings with an appropriate range and variety of situations
Context/s of Assessment
Competency is demonstrated by performance of all stated criteria, including paying particular attention to the critical aspects and the knowledge and skills elaborated in the Evidence Guide, and within the scope as defined by the Range Statement
Assessment must take account of the endorsed assessment guidelines in the Business Services Training Package
Assessment of performance requirements in this unit should be undertaken in an actual workplace or simulated environment
Assessment should reinforce the integration of the key competencies and the business services common competencies for the particular AQF level. Refer to the Key Competency Levels at the end of this unit
Key Competency Levels
Collecting, analysing and organising information - to define campaign objectives
Communicating ideas and information - through the development of a central advertising idea
Planning and organising activities - to prepare a schedule of activities
Working with teams and others - to negotiate their services
Using mathematical ideas and techniques - to prepare budgets and schedules
Solving problems - to balance the resource requirements of a number of competing elements
Using technology - for recording and scheduling activities, if required
Please refer to the Assessment Guidelines for advice on how to use the Key Competencies
Critical Aspects of Evidence
Integrated demonstration of all elements of competency and their performance criteria
Supporting reasons for decisions regarding the central idea, budget and time allocations to be included
Underpinning Knowledge*
* At this level the learner must demonstrate understanding of specialised knowledge with depth in some areas.
Relevant legislation from all levels of government that affects business operation, especially in regard to Occupational Health and Safety and environmental issues, equal opportunity, industrial relations and anti-discrimination
Organisation's products or services
Organisation's budget
Purposes of advertising
Different advertising approaches for different markets
Types of advertising objectives and the strategies to address them
Advertising briefs
Consumer behaviour
Influences on buyer behaviour
Legal and ethical requirements
Underpinning Skills
Literacy skills to identify company and product information, write in a range of styles for different audiences and interpret legal requirements, company policies and procedures
Communication including questioning, clarifying and reporting
Numeracy skills for budgeting and scheduling
Project planning skills for identifying timelines and allocating tasks
Ability to relate to people from a range of social, cultural and ethnic backgrounds and physical and mental abilities
Resource Implications
The learner and trainer should have access to appropriate documentation and resources normally used in the workplace
Consistency of Performance
In order to achieve consistency of performance, evidence should be collected over a set period of time which is sufficient to include dealings with an appropriate range and variety of situations
Context/s of Assessment
Competency is demonstrated by performance of all stated criteria, including paying particular attention to the critical aspects and the knowledge and skills elaborated in the Evidence Guide, and within the scope as defined by the Range Statement
Assessment must take account of the endorsed assessment guidelines in the Business Services Training Package
Assessment of performance requirements in this unit should be undertaken in an actual workplace or simulated environment
Assessment should reinforce the integration of the key competencies and the business services common competencies for the particular AQF level. Refer to the Key Competency Levels at the end of this unit
Key Competency Levels
Collecting, analysing and organising information - to define campaign objectives
Communicating ideas and information - through the development of a central advertising idea
Planning and organising activities - to prepare a schedule of activities
Working with teams and others - to negotiate their services
Using mathematical ideas and techniques - to prepare budgets and schedules
Solving problems - to balance the resource requirements of a number of competing elements
Using technology - for recording and scheduling activities, if required
Please refer to the Assessment Guidelines for advice on how to use the Key Competencies