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Evidence Guide: BSBADV603 - Manage advertising production

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

BSBADV603 - Manage advertising production

What evidence can you provide to prove your understanding of each of the following citeria?

Plan production process for advertisements

  1. Confirm timing and budgetary requirements for creative and production work
  2. Assess creative brief and identify factors that influence the production process
  3. Investigate and determine production processes to suit the advertising brief, creative work and advertising medium
  4. Determine specifications to suit both the advertisement and production process
  5. Schedule preproduction work to meet production and post-production requirements
  6. Plan a production schedule to meet requirements of advertising brief and media plan
Confirm timing and budgetary requirements for creative and production work

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assess creative brief and identify factors that influence the production process

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Investigate and determine production processes to suit the advertising brief, creative work and advertising medium

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Determine specifications to suit both the advertisement and production process

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Schedule preproduction work to meet production and post-production requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Plan a production schedule to meet requirements of advertising brief and media plan

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate and select suppliers

  1. Identify suppliers for each element in production process
  2. Assess suppliers in terms of their expertise and capacity to meet production, budget and schedule requirements
  3. Base choice of suppliers on merit and value for money and their capacity to meet legal and ethical requirements
  4. Brief and gain agreement from suppliers on production, schedule and process requirements
Identify suppliers for each element in production process

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assess suppliers in terms of their expertise and capacity to meet production, budget and schedule requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Base choice of suppliers on merit and value for money and their capacity to meet legal and ethical requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Brief and gain agreement from suppliers on production, schedule and process requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Direct advertising production process

  1. Integrate management of all aspects of production process to meet requirements of the advertising brief and schedule
  2. Involve creative specialists in production process to solve creative problems and to advise on creative changes to ensure resulting advertisement is consistent with objectives and positioning for the product or service
  3. Ensure outputs from production process meet requirements of the production schedule, creative brief and media plan and meet legal and ethical requirements
Integrate management of all aspects of production process to meet requirements of the advertising brief and schedule

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Involve creative specialists in production process to solve creative problems and to advise on creative changes to ensure resulting advertisement is consistent with objectives and positioning for the product or service

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Ensure outputs from production process meet requirements of the production schedule, creative brief and media plan and meet legal and ethical requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate advertising production

  1. Evaluate quality and costeffectiveness of production processes and report against requirements of the creative brief
  2. Ensure evaluation processes are valid and measure quality against standards established in the creative brief
  3. Evaluate final advertisement in relation to requirements of the creative brief
Evaluate quality and costeffectiveness of production processes and report against requirements of the creative brief

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Ensure evaluation processes are valid and measure quality against standards established in the creative brief

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate final advertisement in relation to requirements of the creative brief

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1 Plan production process for advertisements

1.1 Confirm timing and budgetary requirements for creative and production work

1.2 Assess creative brief and identify factors that influence the production process

1.3 Investigate and determine production processes to suit the advertising brief, creative work and advertising medium

1.4 Determine specifications to suit both the advertisement and production process

1.5 Schedule preproduction work to meet production and post-production requirements

1.6 Plan a production schedule to meet requirements of advertising brief and media plan

2 Evaluate and select suppliers

2.1 Identify suppliers for each element in production process

2.2 Assess suppliers in terms of their expertise and capacity to meet production, budget and schedule requirements

2.3 Base choice of suppliers on merit and value for money and their capacity to meet legal and ethical requirements

2.4 Brief and gain agreement from suppliers on production, schedule and process requirements

3 Direct advertising production process

3.1 Integrate management of all aspects of production process to meet requirements of the advertising brief and schedule

3.2 Involve creative specialists in production process to solve creative problems and to advise on creative changes to ensure resulting advertisement is consistent with objectives and positioning for the product or service

3.3 Ensure outputs from production process meet requirements of the production schedule, creative brief and media plan and meet legal and ethical requirements

4 Evaluate advertising production

4.1 Evaluate quality and costeffectiveness of production processes and report against requirements of the creative brief

4.2 Ensure evaluation processes are valid and measure quality against standards established in the creative brief

4.3 Evaluate final advertisement in relation to requirements of the creative brief

Required Skills and Knowledge

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1 Plan production process for advertisements

1.1 Confirm timing and budgetary requirements for creative and production work

1.2 Assess creative brief and identify factors that influence the production process

1.3 Investigate and determine production processes to suit the advertising brief, creative work and advertising medium

1.4 Determine specifications to suit both the advertisement and production process

1.5 Schedule preproduction work to meet production and post-production requirements

1.6 Plan a production schedule to meet requirements of advertising brief and media plan

2 Evaluate and select suppliers

2.1 Identify suppliers for each element in production process

2.2 Assess suppliers in terms of their expertise and capacity to meet production, budget and schedule requirements

2.3 Base choice of suppliers on merit and value for money and their capacity to meet legal and ethical requirements

2.4 Brief and gain agreement from suppliers on production, schedule and process requirements

3 Direct advertising production process

3.1 Integrate management of all aspects of production process to meet requirements of the advertising brief and schedule

3.2 Involve creative specialists in production process to solve creative problems and to advise on creative changes to ensure resulting advertisement is consistent with objectives and positioning for the product or service

3.3 Ensure outputs from production process meet requirements of the production schedule, creative brief and media plan and meet legal and ethical requirements

4 Evaluate advertising production

4.1 Evaluate quality and costeffectiveness of production processes and report against requirements of the creative brief

4.2 Ensure evaluation processes are valid and measure quality against standards established in the creative brief

4.3 Evaluate final advertisement in relation to requirements of the creative brief