Manage advertising production Evidence Guide

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Evidence Guide: BSBADV603A - Manage advertising production

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

BSBADV603A - Manage advertising production

What evidence can you provide to prove your understanding of each of the following citeria?

Plan the production process for advertisements

Timing and budgetary requirements for creative and production work are confirmed
The creative brief is assessed and factors that influence the production process are identified
Production processes are investigated and determined to suit both the creative work and the advertising medium
Specifications are determined to suit both the advertisement and the production process
Pre-production work is scheduled to meet production requirements
A production schedule is planned to meet the requirements of the advertising brief and the media plan

Timing and budgetary requirements for creative and production work are confirmed

Completed
Date:

Teacher:

Evidence:

The creative brief is assessed and factors that influence the production process are identified

Completed
Date:

Teacher:

Evidence:

Production processes are investigated and determined to suit both the creative work and the advertising medium

Completed
Date:

Teacher:

Evidence:

Specifications are determined to suit both the advertisement and the production process

Completed
Date:

Teacher:

Evidence:

Pre-production work is scheduled to meet production requirements

Completed
Date:

Teacher:

Evidence:

A production schedule is planned to meet the requirements of the advertising brief and the media plan

Completed
Date:

Teacher:

Evidence:

Evaluate and select suppliers

Suppliers are identified for each element in the production process
Suppliers are assessed in terms of their expertise and capacity to meet production, budget and schedule requirements
Choice of suppliers is based on merit and value for money and meets legal and ethical requirements
Suppliers are briefed and their agreement to meet production, schedule and price requirements gained
Market segment/s are selected to meet the requirements of the advertising brief or new segmentation criteria are chosen and applied

Suppliers are identified for each element in the production process

Completed
Date:

Teacher:

Evidence:

Suppliers are assessed in terms of their expertise and capacity to meet production, budget and schedule requirements

Completed
Date:

Teacher:

Evidence:

Choice of suppliers is based on merit and value for money and meets legal and ethical requirements

Completed
Date:

Teacher:

Evidence:

Suppliers are briefed and their agreement to meet production, schedule and price requirements gained

Completed
Date:

Teacher:

Evidence:

Market segment/s are selected to meet the requirements of the advertising brief or new segmentation criteria are chosen and applied

Completed
Date:

Teacher:

Evidence:

Direct the advertising production process

Management of all aspects of the production process is integrated to meet the requirements of the advertising brief and schedule
Creative specialists are involved in the production process to solve creative problems and advise on creative changes to ensure the resulting advertisement is consistent with the objectives and positioning for the product or service
The outputs from the production process meet the requirements of the production schedule, creative brief and media plan

Management of all aspects of the production process is integrated to meet the requirements of the advertising brief and schedule

Completed
Date:

Teacher:

Evidence:

Creative specialists are involved in the production process to solve creative problems and advise on creative changes to ensure the resulting advertisement is consistent with the objectives and positioning for the product or service

Completed
Date:

Teacher:

Evidence:

The outputs from the production process meet the requirements of the production schedule, creative brief and media plan

Completed
Date:

Teacher:

Evidence:

Evaluate advertising production

The quality and cost-effectiveness of the production processes are evaluated and reported against the requirements of the creative brief
Evaluation processes are valid and measure quality against the standards established in the creative brief
The final advertisement is evaluated in relation to the requirements of the creative brief

The quality and cost-effectiveness of the production processes are evaluated and reported against the requirements of the creative brief

Completed
Date:

Teacher:

Evidence:

Evaluation processes are valid and measure quality against the standards established in the creative brief

Completed
Date:

Teacher:

Evidence:

The final advertisement is evaluated in relation to the requirements of the creative brief

Completed
Date:

Teacher:

Evidence:

Assessed

Teacher: ___________________________ Date: _

Signature: ________________________________________________

Comments:

Instructions to Assessors

Evidence Guide

Critical Aspects of Evidence

Integrated demonstration of all elements of competency and their performance criteria

Rationale for choosing approach to describing the market and segmentation criteria

Underpinning Knowledge*

* At this level the learner must demonstrate understanding of a broad knowledge base incorporating some theoretical concepts.

Relevant legislation from all levels of government that affects business operation, especially in regard to Occupational Health and Safety and environmental issues, equal opportunity, industrial relations and anti-discrimination

Advertising brief

Purposes of advertising

Advertising objectives

Underpinning Skills

Literacy skills to identify demographic and other information, to write descriptive

Communication including clarifying and reporting

Numeracy skills for collecting and analysing quantitative information

Ability to relate to people from a range of social, cultural and ethnic backgrounds and physical and mental abilities

Resource Implications

The learner and trainer should have access to appropriate documentation and resources normally used in the workplace

Consistency of Performance

In order to achieve consistency of performance, evidence should be collected over a set period of time which is sufficient to include dealings with an appropriate range and variety of situations

Context/s of Assessment

Competency is demonstrated by performance of all stated criteria, including paying particular attention to the critical aspects and the knowledge and skills elaborated in the Evidence Guide, and within the scope as defined by the Range Statement

Assessment must take account of the endorsed assessment guidelines in the Business Services Training Package

Assessment of performance requirements in this unit should be undertaken in an actual workplace or simulated environment

Assessment should reinforce the integration of the key competencies and the business services common competencies for the particular AQF level. Refer to the Key Competency Levels at the end of this unit

Key Competency Levels

Collecting, analysing and organising information (Level 2) - to evaluate market segments

Communicating ideas and information (Level 2) - through the development of a consumer profile

Planning and organising activities (Level 2) - to choose approaches and criteria to segment the market

Working with teams and others (Level2) - to identify and access sources of information for segmenting and profiling

Using mathematical ideas and techniques (Level2) - to analyse data and draw conclusions

Solving problems (Level 3) - by evaluating segments and re-doing the process if necessary

Using technology (Level 1) - to apply segmentation criteria and analyse data if required

Please refer to the Assessment Guidelines for advice on how to use the Key Competencies