NTISthis.com

Evidence Guide: BSBADV604 - Execute an advertising campaign

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

BSBADV604 - Execute an advertising campaign

What evidence can you provide to prove your understanding of each of the following citeria?

Develop an implementation strategy

  1. Analyse creative brief and media plan, and determine factors affecting implementation of campaign
  2. Ensure strategy outlines implementation tasks and timelines, and includes a contingency plan for dealing with omissions and errors
Analyse creative brief and media plan, and determine factors affecting implementation of campaign

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Ensure strategy outlines implementation tasks and timelines, and includes a contingency plan for dealing with omissions and errors

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Negotiate media contracts

  1. Confirm media plan and budget for implementation with client
  2. Negotiate advertisement positions and price with each media vehicle in accordance with client’s requirements
  3. Negotiate and agree on contingency factors and solutions with media representative
  4. Establish media contracts that meet legal and ethical requirements, and requirements of the advertising campaign brief and schedule
Confirm media plan and budget for implementation with client

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Negotiate advertisement positions and price with each media vehicle in accordance with client’s requirements

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Negotiate and agree on contingency factors and solutions with media representative

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Establish media contracts that meet legal and ethical requirements, and requirements of the advertising campaign brief and schedule

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Monitor advertising campaign

  1. Evaluate media performance against conditions of the contract, and identify and analyse any variations
  2. Apply provisions of media guarantees and make adjustments to media schedules if necessary
  3. Execute advertising campaign so it complies with the advertising schedule and budget and meets legal and ethical requirements
Evaluate media performance against conditions of the contract, and identify and analyse any variations

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Apply provisions of media guarantees and make adjustments to media schedules if necessary

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Execute advertising campaign so it complies with the advertising schedule and budget and meets legal and ethical requirements

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1 Develop an implementation strategy

1.1 Analyse creative brief and media plan, and determine factors affecting implementation of campaign

1.2 Ensure strategy outlines implementation tasks and timelines, and includes a contingency plan for dealing with omissions and errors

2 Negotiate media contracts

2.1 Confirm media plan and budget for implementation with client

2.2 Negotiate advertisement positions and price with each media vehicle in accordance with client’s requirements

2.3 Negotiate and agree on contingency factors and solutions with media representative

2.4 Establish media contracts that meet legal and ethical requirements, and requirements of the advertising campaign brief and schedule

3 Monitor advertising campaign

3.1 Evaluate media performance against conditions of the contract, and identify and analyse any variations

3.2 Apply provisions of media guarantees and make adjustments to media schedules if necessary

3.3 Execute advertising campaign so it complies with the advertising schedule and budget and meets legal and ethical requirements

Required Skills and Knowledge

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1 Develop an implementation strategy

1.1 Analyse creative brief and media plan, and determine factors affecting implementation of campaign

1.2 Ensure strategy outlines implementation tasks and timelines, and includes a contingency plan for dealing with omissions and errors

2 Negotiate media contracts

2.1 Confirm media plan and budget for implementation with client

2.2 Negotiate advertisement positions and price with each media vehicle in accordance with client’s requirements

2.3 Negotiate and agree on contingency factors and solutions with media representative

2.4 Establish media contracts that meet legal and ethical requirements, and requirements of the advertising campaign brief and schedule

3 Monitor advertising campaign

3.1 Evaluate media performance against conditions of the contract, and identify and analyse any variations

3.2 Apply provisions of media guarantees and make adjustments to media schedules if necessary

3.3 Execute advertising campaign so it complies with the advertising schedule and budget and meets legal and ethical requirements