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Evidence Guide: BSBMKG413 - Promote products and services

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

BSBMKG413 - Promote products and services

What evidence can you provide to prove your understanding of each of the following citeria?

Plan promotional activities

  1. Identify and assess promotional activities to ensure compatibility with organisational requirements
  2. Plan and schedule promotional activities according to the marketing needs of the organisation
  3. Determine overall promotional objectives in consultation with designated individuals and groups
  4. Ensure that timelines and costs for promotion of activities are realistic and consistent with budget resources
  5. Develop action plans to provide details of products and services being promoted
Identify and assess promotional activities to ensure compatibility with organisational requirements

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Plan and schedule promotional activities according to the marketing needs of the organisation

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Determine overall promotional objectives in consultation with designated individuals and groups

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Ensure that timelines and costs for promotion of activities are realistic and consistent with budget resources

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Develop action plans to provide details of products and services being promoted

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Coordinate promotional activities

  1. Ensure personnel and resources to support promotional activities are identified and prepared to facilitate the achievement of promotional goals
  2. Identify and agree roles and responsibilities for delivery of promotional services and allocate to relevant personnel
  3. Establish and conduct relationships with targeted groups in a manner which enhances the positive image of the organisation
  4. Use networks to assist in the implementation of promotional activities
Ensure personnel and resources to support promotional activities are identified and prepared to facilitate the achievement of promotional goals

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Identify and agree roles and responsibilities for delivery of promotional services and allocate to relevant personnel

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Establish and conduct relationships with targeted groups in a manner which enhances the positive image of the organisation

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Use networks to assist in the implementation of promotional activities

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Review and report on promotional activities

  1. Analyse audience feedback and data to determine the impact of the promotional activity on the delivery of products and services
  2. Assess effectiveness of planning processes to identify possible improvements in future activities
  3. Collect feedback and provide to personnel and agencies involved in promotional activity
  4. Analyse costs and time lines to evaluate the benefits accruing from the promotional activities
  5. Prepare conclusions and recommendations from verifiable evidence and provide constructive advice on future directions of promotional activities
Analyse audience feedback and data to determine the impact of the promotional activity on the delivery of products and services

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Assess effectiveness of planning processes to identify possible improvements in future activities

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Collect feedback and provide to personnel and agencies involved in promotional activity

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Analyse costs and time lines to evaluate the benefits accruing from the promotional activities

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Prepare conclusions and recommendations from verifiable evidence and provide constructive advice on future directions of promotional activities

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Plan promotional activities

1.1 Identify and assess promotional activities to ensure compatibility with organisational requirements

1.2 Plan and schedule promotional activities according to the marketing needs of the organisation

1.3 Determine overall promotional objectives in consultation with designated individuals and groups

1.4 Ensure that timelines and costs for promotion of activities are realistic and consistent with budget resources

1.5 Develop action plans to provide details of products and services being promoted

2. Coordinate promotional activities

2.1 Ensure personnel and resources to support promotional activities are identified and prepared to facilitate the achievement of promotional goals

2.2 Identify and agree roles and responsibilities for delivery of promotional services and allocate to relevant personnel

2.3 Establish and conduct relationships with targeted groups in a manner which enhances the positive image of the organisation

2.4 Use networks to assist in the implementation of promotional activities

3. Review and report on promotional activities

3.1 Analyse audience feedback and data to determine the impact of the promotional activity on the delivery of products and services

3.2 Assess effectiveness of planning processes to identify possible improvements in future activities

3.3 Collect feedback and provide to personnel and agencies involved in promotional activity

3.4 Analyse costs and time lines to evaluate the benefits accruing from the promotional activities

3.5 Prepare conclusions and recommendations from verifiable evidence and provide constructive advice on future directions of promotional activities

Required Skills and Knowledge

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Plan promotional activities

1.1 Identify and assess promotional activities to ensure compatibility with organisational requirements

1.2 Plan and schedule promotional activities according to the marketing needs of the organisation

1.3 Determine overall promotional objectives in consultation with designated individuals and groups

1.4 Ensure that timelines and costs for promotion of activities are realistic and consistent with budget resources

1.5 Develop action plans to provide details of products and services being promoted

2. Coordinate promotional activities

2.1 Ensure personnel and resources to support promotional activities are identified and prepared to facilitate the achievement of promotional goals

2.2 Identify and agree roles and responsibilities for delivery of promotional services and allocate to relevant personnel

2.3 Establish and conduct relationships with targeted groups in a manner which enhances the positive image of the organisation

2.4 Use networks to assist in the implementation of promotional activities

3. Review and report on promotional activities

3.1 Analyse audience feedback and data to determine the impact of the promotional activity on the delivery of products and services

3.2 Assess effectiveness of planning processes to identify possible improvements in future activities

3.3 Collect feedback and provide to personnel and agencies involved in promotional activity

3.4 Analyse costs and time lines to evaluate the benefits accruing from the promotional activities

3.5 Prepare conclusions and recommendations from verifiable evidence and provide constructive advice on future directions of promotional activities