NTISthis.com

Evidence Guide: BSBMKG415A - Research international markets

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

BSBMKG415A - Research international markets

What evidence can you provide to prove your understanding of each of the following citeria?

Collect information about target markets

  1. Identify target markets for market research for international markets from brief or manager
  2. Confirm information requirements for market research
  3. Seek assistance as required, with sourcing and accessing required information
  4. Identify and access sources of required information
Identify target markets for market research for international markets from brief or manager

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Confirm information requirements for market research

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Seek assistance as required, with sourcing and accessing required information

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Identify and access sources of required information

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Investigate trends in target markets

  1. Collate required information from information sources
  2. Apply statistical analysis tools to information to identify trends
  3. Seek assistance as required, with analysing required information
  4. Investigate causal influences
  5. Document and report identified trends and causal influences to relevant personnel within the organisation
Collate required information from information sources

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Apply statistical analysis tools to information to identify trends

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Seek assistance as required, with analysing required information

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Investigate causal influences

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Document and report identified trends and causal influences to relevant personnel within the organisation

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Utilise data in decision making

  1. Base decision making on available data
  2. Check consistency of decision making against data, and document a rationale for decision making in relation to markets to be pursued
  3. Document and report recommendations to relevant personnel within the organisation
Base decision making on available data

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Check consistency of decision making against data, and document a rationale for decision making in relation to markets to be pursued

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Document and report recommendations to relevant personnel within the organisation

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

identifying and documenting trends in the target market

analysing information to validate trends

making decisions based on available data

knowledge of relevant Australian, international and local legislation.

Context of and specific resources for assessment

Assessment must ensure:

access to an actual workplace or simulated environment

access to office equipment and resources

access to relevant workplace documents

access to information sources used by candidate.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate

review of documenting and reporting of identified trends

analysis of responses to case studies and scenarios

observation of presentations of research about international markets

oral or written questioning to assess knowledge of cultural aspects relevant to international markets researched

assessment of documentation reporting decision making recommendations in relation to markets to be pursued.

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:

research units

international business units

other marketing units.

Required Skills and Knowledge

Required skills

culturally appropriate communication skills to relate to people from diverse backgrounds and people with diverse abilities

research and data collection skills to maintain knowledge of potential opportunities

literacy skills to document research findings and recommendations

planning and organising skills to manage timelines.

Required knowledge

identification and overview knowledge of key provisions of relevant legislation from all levels of government that affects business operations, codes of practice and national standards, such as:

International Commercial Terms (INCOTERMS)

trade modernisation legislation: Customs Legislation Amendment and Repeal Act, Import Processing Charges Act, Customs Depot Licensing Charges Amendment Act

Trade Practices Act

Warsaw Convention

World Trade Organisation determinations

cultural aspects relevant to international markets researched

market research techniques and tools

required formats for reporting outcomes of research

available external and internal information sources related to international markets.

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Target markets may include:

specific country or countries

geographic region/s within specific country or countries

specific sub-groups within selected areas

combinations of above

Information requirements may include:

balance of payments data

competitors

cultural and social influences of consumers

demand and unmet demand

demographic data

economic and socioeconomic data

regulations on foreign investment

size of market segments

tariff and non-tariff barriers

Assistance may be sought from:

Austrade, state/territory departments and agencies, chambers of commerce

industry or trade associations, other private organisations, consultants

manager and colleagues within organisation

Sources may include:

academic publications and personnel

Austrade, state/territory departments and agencies, chambers of commerce

trade and business publications

Statistical analysis may include:

measures of central tendency

measures of dispersion

nature and degree of relationship between variables

normal distribution probability curve

sampling

time series analysis

Trends may include:

buying patterns

changes in demand and unmet demand

demographics of decision maker/purchaser

imports versus local sales

seasonal variations

Causal influences may include:

attitude towards Australia and Australian products and services

consumer awareness

cultural considerations related to values, beliefs

current availability of products or services

economic or socioeconomic factors

local alternatives to product or service

perceptions of potential consumers

Decision making may refer to:

market entry strategy to be adopted

markets selected for more in-depth research

markets to be pursued

Relevant personnel may include:

chief executive officer of organisation, board of directors

client for market research

manager or supervisor

marketing manager