The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Interpret trends and market developments
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Use statistical analysis of market data to interpret market trends and developments Completed |
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Analyse market trends and developments for their potential impact on the business Completed |
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Use measures of central tendency or dispersion and correlations between sets of data for quantitative interpretation of comparative market data Completed |
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Perform qualitative analysis of comparative market information as a basis for reviewing business performance Completed |
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Analyse the market performance of existing and potential competitors and their products or services, to identify potential opportunities or threats Completed |
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Analyse qualitative results
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Analyse performance data from all areas of the business to determine success of marketing activities Completed |
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Identify over-performing and under-performing products and services to be considered for redevelopment or withdrawal Completed |
Evidence:
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Forecast existing and emerging market needs based on information available using forecasting techniques Completed |
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Report on market data
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Prepare, plot and interpret data for visual presentation Completed |
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Assess visual presentation for potential problems, and take any necessary corrective action Completed |
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Report on analysis of market data to meet organisational requirements in terms of content, format, level of detail and scheduling Completed |
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