The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Prepare an electronic marketing strategy and plan
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Determine electronic marketing purpose and objectives in consultation with relevant personnel that are compatible with the business strategy, direction and values of the organisation Completed |
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Develop an electronic marketing strategy or plan which addresses the aims and targets of the organisation's business plan, and meets budgetary and organisational requirements Completed |
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Identify, cost and detail electronic marketing tools for the organisation, its products and services in the electronic marketing strategy or plan Completed |
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Identify and incorporate electronic marketing approaches, tools and strategies to reach target market and achieve objectives Completed |
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Ensure electronic marketing strategy or plan includes an action plan, schedule and budget estimates for developing and implementing electronic marketing strategies Completed |
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Ensure the electronic marketing strategy or plan includes effectiveness measures and meets legal and ethical requirements Completed |
Evidence:
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Evaluate effectiveness of the electronic marketing strategy or plan Completed |
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Prepare and evaluate a website marketing strategy
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Evaluate website marketing objectives to ensure they are in accordance with e-marketing strategy and plan, and modify if required Completed |
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Evaluate the website design to ensure it projects the required image of the business and conveys the features and benefits of products or services in accordance with the overall e-marketing strategy, and recommend modifications if required Completed |
Evidence:
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Evaluate website data recording, contacts and feedback mechanisms to ensure they allow for evaluation of the website as a marketing tool, and establish strategies for evaluation Completed |
Evidence:
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Develop website marketing strategy in accordance with, and for inclusion in, e-marketing strategy and plan Completed |
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Integrate website marketing strategy into the overall e-marketing strategy and plan Completed |
Evidence:
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Evaluate effectiveness of website marketing strategy Completed |
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