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Evidence Guide: BSBMKG513A - Promote products and services to international markets

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

BSBMKG513A - Promote products and services to international markets

What evidence can you provide to prove your understanding of each of the following citeria?

Plan promotional activities

  1. Access marketing plan for international business activity to inform planning of promotional activities
  2. Access relevant information sources to support planning of promotional activities
  3. Identify and assess promotional activities to ensure compatibility with organisational requirements and cultural appropriateness
  4. Plan and schedule promotional activities according to the marketing needs of the organisation
  5. Determine overall promotional objectives in consultation with designated individuals and groups both in international and domestic settings
  6. Ensure time lines and costs for promotion of activities are realistic and consistent with budget resources
  7. Develop action plans to provide details of products and/or services being promoted
Access marketing plan for international business activity to inform planning of promotional activities

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Access relevant information sources to support planning of promotional activities

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify and assess promotional activities to ensure compatibility with organisational requirements and cultural appropriateness

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Plan and schedule promotional activities according to the marketing needs of the organisation

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Determine overall promotional objectives in consultation with designated individuals and groups both in international and domestic settings

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Ensure time lines and costs for promotion of activities are realistic and consistent with budget resources

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop action plans to provide details of products and/or services being promoted

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Coordinate promotional activities

  1. Identify and prepare personnel and resources to support promotional activities, both in international and domestic settings, to facilitate the achievement of promotional goals
  2. Identify, agree upon and allocate roles and responsibilities of overseas and domestic personnel for delivery of promotional activities
  3. Establish and conduct relationships with targeted groups in overseas settings in a manner which enhances the positive image of the organisation
  4. Supervise and support roles and responsibilities of overseas personnel involved in promotional activities
  5. Use international business networks to assist in the implementation of promotional activities
Identify and prepare personnel and resources to support promotional activities, both in international and domestic settings, to facilitate the achievement of promotional goals

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify, agree upon and allocate roles and responsibilities of overseas and domestic personnel for delivery of promotional activities

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Establish and conduct relationships with targeted groups in overseas settings in a manner which enhances the positive image of the organisation

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Supervise and support roles and responsibilities of overseas personnel involved in promotional activities

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Use international business networks to assist in the implementation of promotional activities

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Review and report on promotional activities

  1. Analyse audience feedback and data to determine the impact of the promotional activity on the delivery of products and/or services
  2. Assess the effectiveness of planning processes to identify possible improvements in future international promotional activities
  3. Collect and provide feedback to personnel and agencies involved in the promotional activity both in international and domestic settings
  4. Analyse costs and time lines to evaluate the benefits accruing from the internationally based promotional activities
  5. Prepare conclusions and recommendations from verifiable evidence and provide constructive advice on future directions of internationally based promotional activities
Analyse audience feedback and data to determine the impact of the promotional activity on the delivery of products and/or services

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assess the effectiveness of planning processes to identify possible improvements in future international promotional activities

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Collect and provide feedback to personnel and agencies involved in the promotional activity both in international and domestic settings

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Analyse costs and time lines to evaluate the benefits accruing from the internationally based promotional activities

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Prepare conclusions and recommendations from verifiable evidence and provide constructive advice on future directions of internationally based promotional activities

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

demonstration of planning, coordinating and reviewing of promotional activities to align with marketing plans and market research undertaken for the international markets selected

report detailing promotional activities undertaken and recommendations to inform and guide future promotional activities in international settings

knowledge of relevant Australian, international and local legislation.

Context of and specific resources for assessment

Assessment must ensure:

access to an actual workplace or simulated environment

access to workplace documents including completed reports

access to feedback on activity from overseas personnel/clients.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

analysis of responses to case studies and scenarios

assessment of written reports on promotional activities

direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate

observation of presentations promoting goods, services or organisation to international clients or business associations/networks

observation of techniques used when undertaking promotional activities

oral or written questioning to assess knowledge of cultural characteristics of groups within target market

review of action plans developed to provide details of products and/or services being promoted

analysis of audience feedback and data

assessment of conclusions and recommendations prepared and advice on future directions of internationally based promotional activities.

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:

international business units

other marketing units.

Required Skills and Knowledge

Required skills

culturally appropriate communication skills to relate to people from diverse backgrounds and people with diverse abilities

interpersonal skills to establish rapport and build relationships with clients

organisational and time management skills to sequence tasks and meet time lines

research, data collection, assessment and evaluation skills to determine appropriate promotional activities for international markets

technology skills to record and use information gathered about promotional activities.

Required knowledge

available overseas media

cultural characteristics of groups within target market

international business networks

marketing strategies and promotional activities

identification and overview knowledge of key provisions of relevant legislation from all levels of government that affects business operations, codes of practice and national standards, such as:

bilateral or regional trade agreements

occupational health and safety (OHS)

Trade Practices Act

World Trade Organisation rules.

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Information sources may include:

academics and training providers

Austrade and other Australian, state/territory government departments and agencies

overseas embassies, consulates, government departments and agencies within Australia and overseas

trade and industry publications

Promotional activities may include:

advertisements

client functions

demonstration activities

distribution of free samples

employee functions

media announcements

product launches

web pages

Organisational requirements may include:

access and equity principles and practice

allocation of responsibilities for products and/or services

confidentiality and security requirements

consideration of cultural issues

defined resource parameters

ethical standards

filing and documentation storage processes

goals, objectives, plans, systems and processes

legal and organisational policy/guidelines and requirements

OHS policies, procedures and programs

payment and delivery options

pricing and discount policies

quality and continuous improvement processes and standards

quality assurances and/or procedures manuals

replacement and refund policy and procedures

Cultural appropriateness refers to:

appropriateness of activity related to the culture of countries selected for promotion of products and/or services

Designated individuals and groups may refer to:

colleagues

committees

customers

external organisations such as Austrade, state/territory government departments and agencies, chambers of commerce

line management

supervisor

Personnel and resources may refer to:

contractors engaged for specific purposes within promotional activity

management

marketing funds

organisational personnel both in international and domestic settings

promotional products

samples

technology

time

venue

Roles and responsibilities may include:

codes of conduct

considerations of cultural issues

contractual arrangements with consultants or specialists hired for promotional activity

job description and employment arrangements

marketing plans

organisation's policy relevant to work role

skills, training and competencies

supervision and accountability requirements including OHS

team structures

International business networks may refer to:

formal or informal networks

government sponsored networks through Austrade or state/territory government agencies, chambers of commerce

individuals, groups, organisations

personal or business networks

professional or trade networks

Feedback may be collected from:

customer/client response data

employee data

focus groups

market share data

sales orders

word-of-mouth reports