The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Select potential international markets for further investigation
|
|
Determine readiness to market products or services internationally Completed |
Evidence:
|
List potential international markets for further investigation Completed |
Evidence:
|
Identify information sources to inform process for selection of international markets Completed |
Evidence:
|
Determine and document criteria to determine suitability of international markets for product or service Completed |
Evidence:
|
Access and use information sources to determine suitability of international markets for product or service to be marketed Completed |
Evidence:
|
Select international markets for profiling Completed |
Evidence:
|
Identify target market
|
|
Evaluate and choose approaches for determining and describing total market within selected countries, for a product or service Completed |
Evidence:
|
Define target market for a product or service in terms of prospective users/consumers, selected market segment/s, and cultural appropriateness of product or service Completed |
Evidence:
|
Use segment descriptors to describe target market Completed |
Evidence:
|
Identify available marketing strategic options and select targeting strategy that best meets requirements of the marketing plan Completed |
Evidence:
|
Check cultural appropriateness of chosen targeting strategy using available information sources Completed |
Evidence:
|
Profile target audience
|
|
Describe total and selected market and selected market segment/s as a consumer profile Completed |
Evidence:
|
Ensure consumer profile identifies consumer characteristics in standard statistical terms and/or descriptive terms used in media selection Completed |
Evidence:
|
Use demographic data and/or psychographic descriptions in consumer profile in accordance with requirements of the marketing plan Completed |
Evidence:
|
Ensure profile meets organisational requirements for language, format, content and level of detail Completed |
Evidence:
|
Develop positioning strategy
|
|
Identify available positioning strategies and choose a strategy to meet marketing requirements and consumer profile, including culture of profiled groups Completed |
Evidence:
|
Check cultural appropriateness of chosen positioning strategies using available information sources Completed |
Evidence:
|
Write a positioning implementation plan in accordance with organisational requirements Completed |
Evidence:
|