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Evidence Guide: BSBMKG516 - Profile international markets

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

BSBMKG516 - Profile international markets

What evidence can you provide to prove your understanding of each of the following citeria?

Select potential international markets for further investigation

  1. Determine readiness to market products or services internationally
  2. List potential international markets for further investigation
  3. Identify information sources to inform process for selection of international markets
  4. Determine and document criteria to determine suitability of international markets for product or service
  5. Access and use information sources to determine suitability of international markets for product or service to be marketed
  6. Select international markets for profiling
Determine readiness to market products or services internationally

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

List potential international markets for further investigation

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Identify information sources to inform process for selection of international markets

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Determine and document criteria to determine suitability of international markets for product or service

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Access and use information sources to determine suitability of international markets for product or service to be marketed

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Select international markets for profiling

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Identify target market

  1. Evaluate and choose approaches for determining and describing total market within selected countries, for a product or service
  2. Define target market for a product or service in terms of prospective users/consumers, selected market segment/s, and cultural appropriateness of product or service
  3. Use segment descriptors to describe target market
  4. Identify available marketing strategic options and select targeting strategy that best meets requirements of the marketing plan
  5. Check cultural appropriateness of chosen targeting strategy using available information sources
Evaluate and choose approaches for determining and describing total market within selected countries, for a product or service

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Define target market for a product or service in terms of prospective users/consumers, selected market segment/s, and cultural appropriateness of product or service

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Use segment descriptors to describe target market

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Identify available marketing strategic options and select targeting strategy that best meets requirements of the marketing plan

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Check cultural appropriateness of chosen targeting strategy using available information sources

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Profile target audience

  1. Describe total and selected market and selected market segment/s as a consumer profile
  2. Ensure consumer profile identifies consumer characteristics in standard statistical terms and/or descriptive terms used in media selection
  3. Use demographic data and/or psychographic descriptions in consumer profile in accordance with requirements of the marketing plan
  4. Ensure profile meets organisational requirements for language, format, content and level of detail
Describe total and selected market and selected market segment/s as a consumer profile

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Ensure consumer profile identifies consumer characteristics in standard statistical terms and/or descriptive terms used in media selection

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Use demographic data and/or psychographic descriptions in consumer profile in accordance with requirements of the marketing plan

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Ensure profile meets organisational requirements for language, format, content and level of detail

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Develop positioning strategy

  1. Identify available positioning strategies and choose a strategy to meet marketing requirements and consumer profile, including culture of profiled groups
  2. Check cultural appropriateness of chosen positioning strategies using available information sources
  3. Write a positioning implementation plan in accordance with organisational requirements
Identify available positioning strategies and choose a strategy to meet marketing requirements and consumer profile, including culture of profiled groups

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Check cultural appropriateness of chosen positioning strategies using available information sources

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Write a positioning implementation plan in accordance with organisational requirements

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Select potential international markets for further investigation

1.1 Determine readiness to market products or services internationally

1.2 List potential international markets for further investigation

1.3 Identify information sources to inform process for selection of international markets

1.4 Determine and document criteria to determine suitability of international markets for product or service

1.5 Access and use information sources to determine suitability of international markets for product or service to be marketed

1.6 Select international markets for profiling

2. Identify target market

2.1 Evaluate and choose approaches for determining and describing total market within selected countries, for a product or service

2.2 Define target market for a product or service in terms of prospective users/consumers, selected market segment/s, and cultural appropriateness of product or service

2.3 Use segment descriptors to describe target market

2.4 Identify available marketing strategic options and select targeting strategy that best meets requirements of the marketing plan

2.5 Check cultural appropriateness of chosen targeting strategy using available information sources

3. Profile target audience

3.1 Describe total and selected market and selected market segment/s as a consumer profile

3.2 Ensure consumer profile identifies consumer characteristics in standard statistical terms and/or descriptive terms used in media selection

3.3 Use demographic data and/or psychographic descriptions in consumer profile in accordance with requirements of the marketing plan

3.4 Ensure profile meets organisational requirements for language, format, content and level of detail

4. Develop positioning strategy

4.1 Identify available positioning strategies and choose a strategy to meet marketing requirements and consumer profile, including culture of profiled groups

4.2 Check cultural appropriateness of chosen positioning strategies using available information sources

4.3 Write a positioning implementation plan in accordance with organisational requirements

Required Skills and Knowledge

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Select potential international markets for further investigation

1.1 Determine readiness to market products or services internationally

1.2 List potential international markets for further investigation

1.3 Identify information sources to inform process for selection of international markets

1.4 Determine and document criteria to determine suitability of international markets for product or service

1.5 Access and use information sources to determine suitability of international markets for product or service to be marketed

1.6 Select international markets for profiling

2. Identify target market

2.1 Evaluate and choose approaches for determining and describing total market within selected countries, for a product or service

2.2 Define target market for a product or service in terms of prospective users/consumers, selected market segment/s, and cultural appropriateness of product or service

2.3 Use segment descriptors to describe target market

2.4 Identify available marketing strategic options and select targeting strategy that best meets requirements of the marketing plan

2.5 Check cultural appropriateness of chosen targeting strategy using available information sources

3. Profile target audience

3.1 Describe total and selected market and selected market segment/s as a consumer profile

3.2 Ensure consumer profile identifies consumer characteristics in standard statistical terms and/or descriptive terms used in media selection

3.3 Use demographic data and/or psychographic descriptions in consumer profile in accordance with requirements of the marketing plan

3.4 Ensure profile meets organisational requirements for language, format, content and level of detail

4. Develop positioning strategy

4.1 Identify available positioning strategies and choose a strategy to meet marketing requirements and consumer profile, including culture of profiled groups

4.2 Check cultural appropriateness of chosen positioning strategies using available information sources

4.3 Write a positioning implementation plan in accordance with organisational requirements