The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Identify and evaluate business-to-business marketing strategies
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Identify business-to-business markets in an industry context Completed |
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Research characteristics of business markets in an industry context Completed |
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Identify and analyse factors influencing business buyers in an industry context Completed |
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Analyse the business buying process and its implications in the industry context Completed |
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Research and analyse a range of business-to-business marketing strategies appropriate for an organisation Completed |
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Identify key personnel in the buying decision process in the organisation's business markets Completed |
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Select business-to-business marketing strategies
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Analyse trends for business markets and identify business-to-business marketing opportunities for the organisation Completed |
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Identify and analyse the success of the organisation's previous business-to-business marketing strategies Completed |
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Select most appropriate business-to-business marketing strategies and activities that fit with the organisation's strategic and marketing plans Completed |
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Plan and develop business-to-business marketing activities
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Record business-to-business marketing objectives and purpose Completed |
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Calculate costs of business-to-business marketing activities with assistance of appropriate personnel Completed |
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Select methods to report and measure effectiveness of business-to-business marketing activities Completed |
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Assign responsibilities to team members for business-to-business marketing activities Completed |
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Record the business-to-business marketing plan and present to relevant stakeholders Completed |
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Assemble required resources to implement the business-to-business marketing plan Completed |
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Implement and monitor business-to-business marketing plan
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Schedule work on each business-to-business marketing campaign element, according to lead times required and marketing plan Completed |
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Brief staff and suppliers on their budgets, time lines, roles and responsibilities, and legal and ethical requirements Completed |
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Plan implementation of business-to-business marketing activities according to marketing plan Completed |
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Identify and use evaluation criteria and evaluation methods to determine effectiveness of marketing plan Completed |
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Analyse success indictors of business-to-business marketing plan and record performance according to organisational reporting requirements Completed |
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