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Evidence Guide: BSBMKG607B - Manage market research

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

BSBMKG607B - Manage market research

What evidence can you provide to prove your understanding of each of the following citeria?

Prepare market research plans for implementation

  1. Determine research policies and procedures
  2. Develop or commission and review a market research project plan and detailed work plans to point of finalisation
  3. Execute processes to obtain required resources to implement a market research project plan and work plans
Determine research policies and procedures

Completed
Date:

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Evidence:

 

 

 

 

 

 

 

Develop or commission and review a market research project plan and detailed work plans to point of finalisation

Completed
Date:

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Evidence:

 

 

 

 

 

 

 

Execute processes to obtain required resources to implement a market research project plan and work plans

Completed
Date:

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Evidence:

 

 

 

 

 

 

 

Engage external consultants or service providers

  1. Identify requirements for external consultants from market research project plan
  2. Specify goods and services required to implement plans, and detail criteria for selection
  3. Identify, evaluate and select potential consultants or other providers of required goods and services
  4. Contract selected consultants or providers of goods and services
Identify requirements for external consultants from market research project plan

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Specify goods and services required to implement plans, and detail criteria for selection

Completed
Date:

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Evidence:

 

 

 

 

 

 

 

Identify, evaluate and select potential consultants or other providers of required goods and services

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Contract selected consultants or providers of goods and services

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Manage market research activity

  1. Monitor work plan activity to ensure adherence to market research project plan and work plans, and consistency with organisational market research policy and procedures
  2. Manage external consultants or service providers to ensure performance is in line with expectations and contractual requirements
Monitor work plan activity to ensure adherence to market research project plan and work plans, and consistency with organisational market research policy and procedures

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Manage external consultants or service providers to ensure performance is in line with expectations and contractual requirements

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Evaluate research processes and findings

  1. Confirm validity of information and data obtained by market research
  2. Review relevance and usefulness of findings against research objectives outlined in market research project plan
  3. Assess performance of project against all relevant elements of market research project plan and work plans
  4. Measure stakeholder satisfaction with research process and findings
  5. Prepare reports on future improvements to research process
  6. Implement revised policy and practices in accordance with organisational requirements
Confirm validity of information and data obtained by market research

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Review relevance and usefulness of findings against research objectives outlined in market research project plan

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Assess performance of project against all relevant elements of market research project plan and work plans

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Measure stakeholder satisfaction with research process and findings

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Prepare reports on future improvements to research process

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Implement revised policy and practices in accordance with organisational requirements

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

preparing at least one market research plan

developing specifications for research components outsourced to external consultants as appropriate

managing market research activities in accordance with organisational market research policy and procedures

evaluating research processes and findings against relevant market research project plan and work plans

preparing and presenting a report on market research findings.

Context of and specific resources for assessment

Assessment must ensure:

access to an actual workplace or simulated environment

access to office equipment and resources

access to previous market research plans and exemplars of market research project specifications.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

assessment of written reports evaluating market research activities

direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate

observation of presentations

oral or written questioning to assess knowledge and understanding

review of authenticated documents from the workplace or training environment

review of testimony from team members, colleagues, supervisors or managers.

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:

other marketing units.

Required Skills and Knowledge

Required skills

communication and interpersonal skills to establish rapport and build relationships with clients and external contractors; and to liaise with stakeholders

creativity and innovation skills to design market research project plan

information management skills to collate and extract relevant findings from information collected

management skills to monitor work plans

problem-solving skills to deal with complex planning and implementation

leadership and teamwork skills to manage others within the organisation and external contractors conducting market research activity.

Required knowledge

principles and practices of market research including:

data processing methods and data analysis techniques

project design to meet given budgets and other resource constraints

qualitative and quantitative research

design of samples

development and application of hypotheses

role of research in enterprise development

use of survey instruments

project management principles and practices including for:

consultation and stakeholder involvement

development of policies and procedures

methods of action to ensure performance

monitoring of time lines, budgets and other implementation plans

organisational procedures for engagement of consultants

key provisions of relevant legislation from all forms of government, codes of practice and national standards that may affect aspects of business operations such as:

confidentiality requirements

copyright laws

defamation laws

privacy laws

sweepstakes regulations

Trade Practices Act

economic, social and industry directions, trends, and practices; organisational structures, roles, responsibilities and policies; industry product and service knowledge.

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Research policies and procedures may include:

measures taken to ensure quality of data and to set validity and reliability requirements

occupational health and safety procedures, practices, policies and precautions

opportunities for involvement of enterprise staff and other stakeholders

performance indicators, targets and specifications

privacy and confidentiality guidelines, and ethical considerations

procedures to accurately document findings and to ensure accuracy is being attained

relevant national, state and local legislation

Finalisation may include:

additional detail on any matter of operations that was not required for approved plans but is required for action by researchers or other relevant personnel

Processes to obtain required resources may involve:

liaison and negotiation with key stakeholders

organisational procedures and requirements for obtaining resources

written and oral submissions for resources

Monitoring work plan activity may include:

amending work plan if necessary

documenting what is required of researchers, by when and with what resources

conducting meetings, briefings or providing direct supervision

providing opportunities for feedback, support, advice and debriefing for research workers

developing and implementing procedures for regular reviews of progress

Stakeholders may include:

Board

chief executive officer

management committee

marketing personnel

other managers

owners

production staff

senior management team

supervisors

team members