The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Identify strategic direction
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Confirm organisation's mission, vision, purpose and values from current organisational materials or from owners, directors or senior management Completed |
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Analyse strategic organisational documents to identify organisational directions and targets Completed |
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Complete a situational analysis that identifies factors impacting on the direction and performance of the business Completed |
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Identify legal and ethical requirements for the organisation Completed |
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Document and confirm the strategic direction of the organisation with owners, directors or senior management, and identify its impact on marketing activities Completed |
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Review marketing performance
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Evaluate the effectiveness of previous marketing and positioning strategies to identify lessons learned Completed |
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Analyse current key products or services and major markets for strengths, weaknesses, opportunities and threats Completed |
Evidence:
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Evaluate previous marketing opportunities captured by the organisation, and examine and document their profitability Completed |
Evidence:
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Evaluate marketing performance against previous objectives, targets to identify critical success factors, and areas for improvement Completed |
Evidence:
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Scope marketing opportunities
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Identify and analyse marketing opportunities in terms of their viability and likely contribution to the business Completed |
Evidence:
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Use an assessment of external factors, costs, benefits, risks and opportunities to determine the scope of each marketing opportunity Completed |
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Analyse opportunities in terms of their likely fit with organisational goals and capabilities Completed |
Evidence:
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Evaluate each opportunity to determine its likely impact on current business and customer base Completed |
Evidence:
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Formulate marketing objectives
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Develop objectives in consultation with key internal stakeholders that are attainable and measurable, and that identify the nature and extent of what is to be achieved Completed |
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Ensure objectives are consistent with the forecast needs of the business and the market Completed |
Evidence:
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Ensure objectives are compatible with the organisation's projected capabilities, resources and financial position Completed |
Evidence:
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Ensure objectives are compatible with the organisation's direction and purpose, and meet legal and ethical requirements Completed |
Evidence:
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Formulate long term strategic objectives and related key performance indicators by product or service, market segment and overall Completed |
Evidence:
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Develop a risk management strategy to identify risks and manage contingencies, and to ensure that marketing objectives are met in accordance with overall organisational requirements Completed |
Evidence:
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Document marketing objectives Completed |
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