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Evidence Guide: BSBPUB501 - Manage the public relations publication process

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

BSBPUB501 - Manage the public relations publication process

What evidence can you provide to prove your understanding of each of the following citeria?

Research publication requirements and segment target audience

  1. Prepare a public relations research brief that specifies the research objectives, methodology, time schedule and budget
  2. Consider the internal and external factors that may impact on the effectiveness of a public relations publication
  3. Assess primary and secondary research methods for their capacity to provide information on publications requirements and market segments
  4. Evaluate and choose criteria to use in segmenting the audience in accordance with the public relations brief
  5. Define the target audience in terms of prospective readers of the publications
  6. Ensure the target audience profile meets organisational requirements in terms of level and style of language usage, format, content and level of detail
Prepare a public relations research brief that specifies the research objectives, methodology, time schedule and budget

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Consider the internal and external factors that may impact on the effectiveness of a public relations publication

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assess primary and secondary research methods for their capacity to provide information on publications requirements and market segments

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate and choose criteria to use in segmenting the audience in accordance with the public relations brief

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Define the target audience in terms of prospective readers of the publications

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Ensure the target audience profile meets organisational requirements in terms of level and style of language usage, format, content and level of detail

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Plan public relations publications

  1. Ensure publication purpose is consistent with the organisation’s mission, vision and corporate values
  2. Identify, obtain agreement on and document publication objectives and central message consistent with messages in other organisational publications
  3. Select team members according to skill and knowledge requirements
  4. Develop and obtain agreement on budgets and schedules with relevant stakeholders
  5. Identify appropriate suppliers of goods and services and obtain quotations as required
  6. Develop criteria to test and evaluate the success of the publication
Ensure publication purpose is consistent with the organisation’s mission, vision and corporate values

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify, obtain agreement on and document publication objectives and central message consistent with messages in other organisational publications

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Select team members according to skill and knowledge requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop and obtain agreement on budgets and schedules with relevant stakeholders

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify appropriate suppliers of goods and services and obtain quotations as required

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop criteria to test and evaluate the success of the publication

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop and evaluate public relations publications

  1. Design and write publication text in accordance with communication objectives and house style
  2. Check readability of material to ensure it is aligned to the target audience’s reading levels
  3. Test document with relevant stakeholders and incorporate findings in the final publication
  4. Ensure publications, including any changes, comply with legal and ethical requirements
  5. Select and contract suppliers to complete publication production processes
  6. Distribute publication according to public relations plan
  7. Evaluate aspects of the publication in line with stakeholder feedback and against evaluation criteria
Design and write publication text in accordance with communication objectives and house style

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Check readability of material to ensure it is aligned to the target audience’s reading levels

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Test document with relevant stakeholders and incorporate findings in the final publication

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Ensure publications, including any changes, comply with legal and ethical requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Select and contract suppliers to complete publication production processes

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Distribute publication according to public relations plan

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate aspects of the publication in line with stakeholder feedback and against evaluation criteria

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Research publication requirements and segment target audience

1.1 Prepare a public relations research brief that specifies the research objectives, methodology, time schedule and budget

1.2 Consider the internal and external factors that may impact on the effectiveness of a public relations publication

1.3 Assess primary and secondary research methods for their capacity to provide information on publications requirements and market segments

1.4 Evaluate and choose criteria to use in segmenting the audience in accordance with the public relations brief

1.5 Define the target audience in terms of prospective readers of the publications

1.6 Ensure the target audience profile meets organisational requirements in terms of level and style of language usage, format, content and level of detail

2. Plan public relations publications

2.1 Ensure publication purpose is consistent with the organisation’s mission, vision and corporate values

2.2 Identify, obtain agreement on and document publication objectives and central message consistent with messages in other organisational publications

2.3 Select team members according to skill and knowledge requirements

2.4 Develop and obtain agreement on budgets and schedules with relevant stakeholders

2.5 Identify appropriate suppliers of goods and services and obtain quotations as required

2.6 Develop criteria to test and evaluate the success of the publication

3. Develop and evaluate public relations publications

3.1 Design and write publication text in accordance with communication objectives and house style

3.2 Check readability of material to ensure it is aligned to the target audience’s reading levels

3.3 Test document with relevant stakeholders and incorporate findings in the final publication

3.4 Ensure publications, including any changes, comply with legal and ethical requirements

3.5 Select and contract suppliers to complete publication production processes

3.6 Distribute publication according to public relations plan

3.7 Evaluate aspects of the publication in line with stakeholder feedback and against evaluation criteria

Required Skills and Knowledge

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Research publication requirements and segment target audience

1.1 Prepare a public relations research brief that specifies the research objectives, methodology, time schedule and budget

1.2 Consider the internal and external factors that may impact on the effectiveness of a public relations publication

1.3 Assess primary and secondary research methods for their capacity to provide information on publications requirements and market segments

1.4 Evaluate and choose criteria to use in segmenting the audience in accordance with the public relations brief

1.5 Define the target audience in terms of prospective readers of the publications

1.6 Ensure the target audience profile meets organisational requirements in terms of level and style of language usage, format, content and level of detail

2. Plan public relations publications

2.1 Ensure publication purpose is consistent with the organisation’s mission, vision and corporate values

2.2 Identify, obtain agreement on and document publication objectives and central message consistent with messages in other organisational publications

2.3 Select team members according to skill and knowledge requirements

2.4 Develop and obtain agreement on budgets and schedules with relevant stakeholders

2.5 Identify appropriate suppliers of goods and services and obtain quotations as required

2.6 Develop criteria to test and evaluate the success of the publication

3. Develop and evaluate public relations publications

3.1 Design and write publication text in accordance with communication objectives and house style

3.2 Check readability of material to ensure it is aligned to the target audience’s reading levels

3.3 Test document with relevant stakeholders and incorporate findings in the final publication

3.4 Ensure publications, including any changes, comply with legal and ethical requirements

3.5 Select and contract suppliers to complete publication production processes

3.6 Distribute publication according to public relations plan

3.7 Evaluate aspects of the publication in line with stakeholder feedback and against evaluation criteria