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Evidence Guide: CUAGRD501 - Research visual communication history and theory

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

CUAGRD501 - Research visual communication history and theory

What evidence can you provide to prove your understanding of each of the following citeria?

Select focus for research

  1. Select a focus for visual communication research based on specific needs and perspectives
  2. Challenge own assumptions about the research process and potential information sources
  3. Select relevant historical and contemporary sources for investigation and consider any intellectual property requirements
Select a focus for visual communication research based on specific needs and perspectives

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Challenge own assumptions about the research process and potential information sources

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Select relevant historical and contemporary sources for investigation and consider any intellectual property requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Conduct critical analysis

  1. Identify and investigate issues and ideas in the development of visual communication
  2. Evaluate ways in which meanings, messages and information are communicated in both a historical and contemporary content
  3. Seek out and compare the critical views of others in chosen area of inquiry
  4. Allow the process of analysis to take exploration of issues in new and unintended directions
Identify and investigate issues and ideas in the development of visual communication

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate ways in which meanings, messages and information are communicated in both a historical and contemporary content

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Seek out and compare the critical views of others in chosen area of inquiry

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Allow the process of analysis to take exploration of issues in new and unintended directions

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Present ideas about visual communication history and theory

  1. Developsubstantiatedopinionsandideas about visual communication history and theory
  2. Make informed contributions to professional discussions of visual communication practice as a result of research
  3. Document and present clear and accurate ideas
Developsubstantiatedopinionsandideas about visual communication history and theory

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Make informed contributions to professional discussions of visual communication practice as a result of research

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Document and present clear and accurate ideas

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop own practice from research

  1. Determine potential for integration of research findings into own work
  2. Relate visual communication history and theory research outcomes to business practice considerations
  3. Recognise connections and associations between history, theory and contemporary practice
  4. Develop relevant ideas about how research impacts on own professional practice and its future direction
Determine potential for integration of research findings into own work

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Relate visual communication history and theory research outcomes to business practice considerations

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Recognise connections and associations between history, theory and contemporary practice

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop relevant ideas about how research impacts on own professional practice and its future direction

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Select focus for research

1.1 Select a focus for visual communication research based on specific needs and perspectives

1.2 Challenge own assumptions about the research process and potential information sources

1.3 Select relevant historical and contemporary sources for investigation and consider any intellectual property requirements

2. Conduct critical analysis

2.1 Identify and investigate issues and ideas in the development of visual communication

2.2 Evaluate ways in which meanings, messages and information are communicated in both a historical and contemporary content

2.3 Seek out and compare the critical views of others in chosen area of inquiry

2.4 Allow the process of analysis to take exploration of issues in new and unintended directions

3. Present ideas about visual communication history and theory

3.1 Developsubstantiatedopinionsandideas about visual communication history and theory

3.2 Make informed contributions to professional discussions of visual communication practice as a result of research

3.3 Document and present clear and accurate ideas

4. Develop own practice from research

4.1 Determine potential for integration of research findings into own work

4.2 Relate visual communication history and theory research outcomes to business practice considerations

4.3 Recognise connections and associations between history, theory and contemporary practice

4.4 Develop relevant ideas about how research impacts on own professional practice and its future direction

Required Skills and Knowledge

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Select focus for research

1.1 Select a focus for visual communication research based on specific needs and perspectives

1.2 Challenge own assumptions about the research process and potential information sources

1.3 Select relevant historical and contemporary sources for investigation and consider any intellectual property requirements

2. Conduct critical analysis

2.1 Identify and investigate issues and ideas in the development of visual communication

2.2 Evaluate ways in which meanings, messages and information are communicated in both a historical and contemporary content

2.3 Seek out and compare the critical views of others in chosen area of inquiry

2.4 Allow the process of analysis to take exploration of issues in new and unintended directions

3. Present ideas about visual communication history and theory

3.1 Developsubstantiatedopinionsandideas about visual communication history and theory

3.2 Make informed contributions to professional discussions of visual communication practice as a result of research

3.3 Document and present clear and accurate ideas

4. Develop own practice from research

4.1 Determine potential for integration of research findings into own work

4.2 Relate visual communication history and theory research outcomes to business practice considerations

4.3 Recognise connections and associations between history, theory and contemporary practice

4.4 Develop relevant ideas about how research impacts on own professional practice and its future direction

Evidence of the ability to:

select appropriate research focus and information sources based on professional needs

use analysis skills to extract ideas and information from research for integration into professional practice

communicate ideas effectively orally and in written presentations

determine ways to use research in own professional practice.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

To complete the unit requirements safely and effectively, the individual must:

explain the criteria for selection of a meaningful research focus to support visual communication practice

list and describe historical and contemporary sources for research into visual communication

explain the characteristics of a ‘substantiated opinion or idea’

discuss fundamental components of visual communication

explain the relationship between the history and theory of visual communication to a developing professional

briefly summarise contemporary trends and practices in visual communication

summarise the influences of technology on visual communication, in historical and contemporary contexts.