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Evidence Guide: CUAGRD601 - Engage in the business of graphic design

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

CUAGRD601 - Engage in the business of graphic design

What evidence can you provide to prove your understanding of each of the following citeria?

Adopt professional work practices

  1. Develop and maintain aprofessional work ethic to support graphic design practice
  2. Collaborate, communicate and share ideas with other professionals about creative and commercial aspects of graphic design
  3. Evaluate the skills and knowledge needed to operate as a professional graphic designer
  4. Evaluate own current skills and abilities and the need for further professional development
  5. Evaluate all aspects of own practice on an ongoing basis
Develop and maintain aprofessional work ethic to support graphic design practice

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Collaborate, communicate and share ideas with other professionals about creative and commercial aspects of graphic design

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate the skills and knowledge needed to operate as a professional graphic designer

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate own current skills and abilities and the need for further professional development

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate all aspects of own practice on an ongoing basis

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop commercial skills for graphic design

  1. Assess the key commercial relationships that operate in the graphic design sector, and how they are affected by changing trends
  2. Investigate costing practices and charges for graphic design work in different industry contexts
  3. Assess the opportunities used by graphic designers to promote their services
  4. Analyse the client perspective of graphic design and its impact on professional practice
  5. Evaluate relevant information to build own approach to the commercial position of own practice
Assess the key commercial relationships that operate in the graphic design sector, and how they are affected by changing trends

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Investigate costing practices and charges for graphic design work in different industry contexts

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assess the opportunities used by graphic designers to promote their services

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Analyse the client perspective of graphic design and its impact on professional practice

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate relevant information to build own approach to the commercial position of own practice

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Analyse the rights and obligations of graphic designers

  1. Evaluate the legal and moral rights and obligations of graphic designers
  2. Practise work and business in ways that meet legal and moral obligations
  3. Pursue own rights as a graphic designer consistent with own professional and ethical standards
Evaluate the legal and moral rights and obligations of graphic designers

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Practise work and business in ways that meet legal and moral obligations

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Pursue own rights as a graphic designer consistent with own professional and ethical standards

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Pursue professional graphic design opportunities

  1. Evaluate new work opportunities for graphic designers at a local and global level
  2. Identify and evaluate opportunities that exist in current anddevelopinggraphic designtrends
Evaluate new work opportunities for graphic designers at a local and global level

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify and evaluate opportunities that exist in current anddevelopinggraphic designtrends

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Adopt professional work practices

1.1 Develop and maintain aprofessional work ethic to support graphic design practice

1.2 Collaborate, communicate and share ideas with other professionals about creative and commercial aspects of graphic design

1.3 Evaluate the skills and knowledge needed to operate as a professional graphic designer

1.4 Evaluate own current skills and abilities and the need for further professional development

1.5 Evaluate all aspects of own practice on an ongoing basis

2. Develop commercial skills for graphic design

2.1 Assess the key commercial relationships that operate in the graphic design sector, and how they are affected by changing trends

2.2 Investigate costing practices and charges for graphic design work in different industry contexts

2.3 Assess the opportunities used by graphic designers to promote their services

2.4 Analyse the client perspective of graphic design and its impact on professional practice

2.5 Evaluate relevant information to build own approach to the commercial position of own practice

3. Analyse the rights and obligations of graphic designers

3.1 Evaluate the legal and moral rights and obligations of graphic designers

3.2 Practise work and business in ways that meet legal and moral obligations

3.3 Pursue own rights as a graphic designer consistent with own professional and ethical standards

4. Pursue professional graphic design opportunities

4.1 Evaluate new work opportunities for graphic designers at a local and global level

4.2 Identify and evaluate opportunities that exist in current anddevelopinggraphic designtrends

Required Skills and Knowledge

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Adopt professional work practices

1.1 Develop and maintain aprofessional work ethic to support graphic design practice

1.2 Collaborate, communicate and share ideas with other professionals about creative and commercial aspects of graphic design

1.3 Evaluate the skills and knowledge needed to operate as a professional graphic designer

1.4 Evaluate own current skills and abilities and the need for further professional development

1.5 Evaluate all aspects of own practice on an ongoing basis

2. Develop commercial skills for graphic design

2.1 Assess the key commercial relationships that operate in the graphic design sector, and how they are affected by changing trends

2.2 Investigate costing practices and charges for graphic design work in different industry contexts

2.3 Assess the opportunities used by graphic designers to promote their services

2.4 Analyse the client perspective of graphic design and its impact on professional practice

2.5 Evaluate relevant information to build own approach to the commercial position of own practice

3. Analyse the rights and obligations of graphic designers

3.1 Evaluate the legal and moral rights and obligations of graphic designers

3.2 Practise work and business in ways that meet legal and moral obligations

3.3 Pursue own rights as a graphic designer consistent with own professional and ethical standards

4. Pursue professional graphic design opportunities

4.1 Evaluate new work opportunities for graphic designers at a local and global level

4.2 Identify and evaluate opportunities that exist in current anddevelopinggraphic designtrends

Evidence of the ability to:

research and evaluate a broad range of professional and commercial information about graphic design

develop approaches and strategies for own practice based on research and reflection that address:

legal, ethical and moral obligations

business and design practice skill development

how to promote services

how to pursue new work opportunities

communicate with other professionals to collaborate and share ideas.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

To complete the unit requirements safely and effectively, the individual must:

explain factors that influence the client perspective on graphic design practice

describe legal rights and obligations of graphic designer, particularly in relation to intellectual property

identify common professional development opportunities in graphic design

summarise the range of local and global work opportunities open to graphic designers

summarise current trends in graphic design and their effects on professional practice

identify key behaviour, skills and practices required in professional graphic design practice

describe typical ways business is done in graphic design practice including key commercial relationships

explain ways that graphic design work is costed and priced in different practice contexts.