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Evidence Guide: CUAGRD603 - Extend typographic design expertise

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

CUAGRD603 - Extend typographic design expertise

What evidence can you provide to prove your understanding of each of the following citeria?

Research type to develop design solutions

  1. Assess the function and effect of type on visual communication using historical and contemporary research
  2. Research and evaluate detailed technical and aesthetic factors that influence the successful use of typography
  3. Explore relationships between typographic form and related imagery across digital and traditional media
  4. Analyse own approach to typography in the context of research
Assess the function and effect of type on visual communication using historical and contemporary research

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Research and evaluate detailed technical and aesthetic factors that influence the successful use of typography

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Explore relationships between typographic form and related imagery across digital and traditional media

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Analyse own approach to typography in the context of research

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Explore creative and complex applications of type

  1. Explore and extend the potential of typography in own design practice
  2. Investigate the ways that typography conveys messages at a detailed level
  3. Analyse the interactions between text and other visual components in complex forms of information
  4. Experiment with the expressive potential of type
  5. Evaluate typography in the context of current technologies in design practice
Explore and extend the potential of typography in own design practice

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Investigate the ways that typography conveys messages at a detailed level

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Analyse the interactions between text and other visual components in complex forms of information

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Experiment with the expressive potential of type

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate typography in the context of current technologies in design practice

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Extend typography expertise in professional practice

  1. Apply typography to the needs of complex design projects
  2. Work effectively with complex, varied and large amounts of type
  3. Control typography hierarchy and systems within complex applications
  4. Create specialised type to meet particular design needs, including dynamic and sculptural type
  5. Develop typography for 2-D, 3-D and virtual applications
  6. Participate knowledgeably and critically in discussions with industry peers and professionals about typographic design
Apply typography to the needs of complex design projects

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Work effectively with complex, varied and large amounts of type

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Control typography hierarchy and systems within complex applications

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Create specialised type to meet particular design needs, including dynamic and sculptural type

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop typography for 2-D, 3-D and virtual applications

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Participate knowledgeably and critically in discussions with industry peers and professionals about typographic design

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Research type to develop design solutions

1.1 Assess the function and effect of type on visual communication using historical and contemporary research

1.2 Research and evaluate detailed technical and aesthetic factors that influence the successful use of typography

1.3 Explore relationships between typographic form and related imagery across digital and traditional media

1.4 Analyse own approach to typography in the context of research

2. Explore creative and complex applications of type

2.1 Explore and extend the potential of typography in own design practice

2.2 Investigate the ways that typography conveys messages at a detailed level

2.3 Analyse the interactions between text and other visual components in complex forms of information

2.4 Experiment with the expressive potential of type

2.5 Evaluate typography in the context of current technologies in design practice

3. Extend typography expertise in professional practice

3.1 Apply typography to the needs of complex design projects

3.2 Work effectively with complex, varied and large amounts of type

3.3 Control typography hierarchy and systems within complex applications

3.4 Create specialised type to meet particular design needs, including dynamic and sculptural type

3.5 Develop typography for 2-D, 3-D and virtual applications

3.6 Participate knowledgeably and critically in discussions with industry peers and professionals about typographic design

Required Skills and Knowledge

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Research type to develop design solutions

1.1 Assess the function and effect of type on visual communication using historical and contemporary research

1.2 Research and evaluate detailed technical and aesthetic factors that influence the successful use of typography

1.3 Explore relationships between typographic form and related imagery across digital and traditional media

1.4 Analyse own approach to typography in the context of research

2. Explore creative and complex applications of type

2.1 Explore and extend the potential of typography in own design practice

2.2 Investigate the ways that typography conveys messages at a detailed level

2.3 Analyse the interactions between text and other visual components in complex forms of information

2.4 Experiment with the expressive potential of type

2.5 Evaluate typography in the context of current technologies in design practice

3. Extend typography expertise in professional practice

3.1 Apply typography to the needs of complex design projects

3.2 Work effectively with complex, varied and large amounts of type

3.3 Control typography hierarchy and systems within complex applications

3.4 Create specialised type to meet particular design needs, including dynamic and sculptural type

3.5 Develop typography for 2-D, 3-D and virtual applications

3.6 Participate knowledgeably and critically in discussions with industry peers and professionals about typographic design

Evidence of the ability to:

research and assess technical and conceptual use of typography to inform own ideas

investigate and experiment with different functions of typography

use research findings and investigative and exploratory outcomes to extend the use of typography in professional design practice

develop specialised typography for a range of two-dimensional (2-D), three-dimensional (3-D) and virtual applications.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

To complete the unit requirements safely and effectively, the individual must:

fully explain how typography theory and practice influences own practice

outline historical and contemporary trends in typography and their impact on graphic design practice.

describe the commercial and creative potential for graphic designers with specialised typography expertise

describe the expressive potential of type

outline features of specialised typography and describe how they are developed and used, including:

interactive type

animated type

sculptural type.