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Evidence Guide: CUAGRD606 - Develop graphic designs for packaging

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

CUAGRD606 - Develop graphic designs for packaging

What evidence can you provide to prove your understanding of each of the following citeria?

Interpret creative briefs

  1. Analyse creative briefs in terms of key communication objectives
  2. Evaluate the broader context for the packaging design work
  3. Develop shared understandings of packaging design requirements with relevant people
  4. Negotiate and confirm practical considerations of the brief, including schedule and budgetary requirements
  5. Identify and obtain all specific information required to support the design process
Analyse creative briefs in terms of key communication objectives

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate the broader context for the packaging design work

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop shared understandings of packaging design requirements with relevant people

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Negotiate and confirm practical considerations of the brief, including schedule and budgetary requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify and obtain all specific information required to support the design process

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate packaging design considerations and constraints

  1. Consider current and developing packaging trends and ideas and their impact on the project
  2. Consider the ways that customers engage with packaging in the relevant context
  3. Examine the nature of the customer, the product, and how the product will be displayed and distributed
  4. Identify the particular production factors that affect the creation of graphic designs for packaging
  5. Evaluate key sustainability issues for incorporation into design
  6. Assess and respond to regulatory requirements that affect packaging design, including work health and safety issues
Consider current and developing packaging trends and ideas and their impact on the project

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Consider the ways that customers engage with packaging in the relevant context

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Examine the nature of the customer, the product, and how the product will be displayed and distributed

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify the particular production factors that affect the creation of graphic designs for packaging

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate key sustainability issues for incorporation into design

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assess and respond to regulatory requirements that affect packaging design, including work health and safety issues

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Generate and assess ideas

  1. Identify and source references to support the design process
  2. Explore different three-dimensional design ideas and processes to inform work using a range of materials
  3. Generate design ideas for packaging that show clear conceptual links between the product and the package
  4. Maximise contributions of others through collaboration on ideas as required
  5. Reflect on ideas for technical, creative and budgetary implications
  6. Refine and select approaches that best balance the overall needs of the brief
Identify and source references to support the design process

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Explore different three-dimensional design ideas and processes to inform work using a range of materials

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Generate design ideas for packaging that show clear conceptual links between the product and the package

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Maximise contributions of others through collaboration on ideas as required

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Reflect on ideas for technical, creative and budgetary implications

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Refine and select approaches that best balance the overall needs of the brief

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Create packaging designs

  1. Develop designs from initial ideas ensuring that all production and design factors are taken into account
  2. Realise designs using aesthetic and technical expertise to develop workable solutions
  3. Engage in an ongoing process of testing, creative collaboration and refinement during the design process
  4. Consult experts on relevant technical, legal and business requirements
Develop designs from initial ideas ensuring that all production and design factors are taken into account

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Realise designs using aesthetic and technical expertise to develop workable solutions

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Engage in an ongoing process of testing, creative collaboration and refinement during the design process

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Consult experts on relevant technical, legal and business requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Finalise designs for packaging

  1. Negotiate modifications and amend designs as required
  2. Develop documentation required for the production process
  3. Present final designs and documentation to relevant personnel
Negotiate modifications and amend designs as required

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop documentation required for the production process

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Present final designs and documentation to relevant personnel

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate design work and process

  1. Evaluate completed design in terms of its success in meeting objectives
  2. Assess the work against other creative, technical and business considerations
  3. Analyse and evaluate feedback from client and others
  4. Reflect on own role in design process and note areas for future improvement
  5. Develop strategies for further development of own skills
Evaluate completed design in terms of its success in meeting objectives

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assess the work against other creative, technical and business considerations

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Analyse and evaluate feedback from client and others

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Reflect on own role in design process and note areas for future improvement

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop strategies for further development of own skills

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Interpret creative briefs

1.1 Analyse creative briefs in terms of key communication objectives

1.2 Evaluate the broader context for the packaging design work

1.3 Develop shared understandings of packaging design requirements with relevant people

1.4 Negotiate and confirm practical considerations of the brief, including schedule and budgetary requirements

1.5 Identify and obtain all specific information required to support the design process

2. Evaluate packaging design considerations and constraints

2.1 Consider current and developing packaging trends and ideas and their impact on the project

2.2 Consider the ways that customers engage with packaging in the relevant context

2.3 Examine the nature of the customer, the product, and how the product will be displayed and distributed

2.4 Identify the particular production factors that affect the creation of graphic designs for packaging

2.5 Evaluate key sustainability issues for incorporation into design

2.6 Assess and respond to regulatory requirements that affect packaging design, including work health and safety issues

3. Generate and assess ideas

3.1 Identify and source references to support the design process

3.2 Explore different three-dimensional design ideas and processes to inform work using a range of materials

3.3 Generate design ideas for packaging that show clear conceptual links between the product and the package

3.4 Maximise contributions of others through collaboration on ideas as required

3.5 Reflect on ideas for technical, creative and budgetary implications

3.6 Refine and select approaches that best balance the overall needs of the brief

4. Create packaging designs

4.1 Develop designs from initial ideas ensuring that all production and design factors are taken into account

4.2 Realise designs using aesthetic and technical expertise to develop workable solutions

4.3 Engage in an ongoing process of testing, creative collaboration and refinement during the design process

4.4 Consult experts on relevant technical, legal and business requirements

5. Finalise designs for packaging

5.1 Negotiate modifications and amend designs as required

5.2 Develop documentation required for the production process

5.3 Present final designs and documentation to relevant personnel

6. Evaluate design work and process

6.1 Evaluate completed design in terms of its success in meeting objectives

6.2 Assess the work against other creative, technical and business considerations

6.3 Analyse and evaluate feedback from client and others

6.4 Reflect on own role in design process and note areas for future improvement

6.5 Develop strategies for further development of own skills

Required Skills and Knowledge

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Interpret creative briefs

1.1 Analyse creative briefs in terms of key communication objectives

1.2 Evaluate the broader context for the packaging design work

1.3 Develop shared understandings of packaging design requirements with relevant people

1.4 Negotiate and confirm practical considerations of the brief, including schedule and budgetary requirements

1.5 Identify and obtain all specific information required to support the design process

2. Evaluate packaging design considerations and constraints

2.1 Consider current and developing packaging trends and ideas and their impact on the project

2.2 Consider the ways that customers engage with packaging in the relevant context

2.3 Examine the nature of the customer, the product, and how the product will be displayed and distributed

2.4 Identify the particular production factors that affect the creation of graphic designs for packaging

2.5 Evaluate key sustainability issues for incorporation into design

2.6 Assess and respond to regulatory requirements that affect packaging design, including work health and safety issues

3. Generate and assess ideas

3.1 Identify and source references to support the design process

3.2 Explore different three-dimensional design ideas and processes to inform work using a range of materials

3.3 Generate design ideas for packaging that show clear conceptual links between the product and the package

3.4 Maximise contributions of others through collaboration on ideas as required

3.5 Reflect on ideas for technical, creative and budgetary implications

3.6 Refine and select approaches that best balance the overall needs of the brief

4. Create packaging designs

4.1 Develop designs from initial ideas ensuring that all production and design factors are taken into account

4.2 Realise designs using aesthetic and technical expertise to develop workable solutions

4.3 Engage in an ongoing process of testing, creative collaboration and refinement during the design process

4.4 Consult experts on relevant technical, legal and business requirements

5. Finalise designs for packaging

5.1 Negotiate modifications and amend designs as required

5.2 Develop documentation required for the production process

5.3 Present final designs and documentation to relevant personnel

6. Evaluate design work and process

6.1 Evaluate completed design in terms of its success in meeting objectives

6.2 Assess the work against other creative, technical and business considerations

6.3 Analyse and evaluate feedback from client and others

6.4 Reflect on own role in design process and note areas for future improvement

6.5 Develop strategies for further development of own skills

Evidence of the ability to:

interpret objectives and requirements of packaging design project briefs

conceive and realise graphic design solutions that fulfil creative, technical, regulatory and budgetary requirements for product packaging

communicate and collaborate effectively with creative team in:

concept development

design production and refinement

presentation and review

review final work for success in meeting creative, technical and client objectives

identify opportunities to further develop own skills.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

To complete the unit requirements safely and effectively, the individual must:

identify key people involved in the packaging design process and their typical roles, responsibilities and relationships with the graphic designer

discuss different types of packaging design projects and the particular considerations that apply

describe ways in which consumers respond to packaging

summarise production factors for different types of packaging and explain how they impact on the design process

identify sources of ideas for packaging designs

describe ways visual impact is achieved in the context of packaging design

explain how critical and creative thinking techniques can be used as part of the design process

outline intellectual property issues and legislation in relation to designs for packaging

identify sustainability issues for product packaging and how they impact on graphic design

explain work health and safety legislation as it impacts on design for packaging.